IT'S NOT ABOUT PROVING YOURSELF RIGHT BUT WRONG QUICKLY.

"Entrepreneurship isn't about proving yourself right, but proving yourself wrong quickly," Eric Ries's aphorism in The Lean Startup shatters the "perfect plan" illusion of traditional entrepreneurship. In today's VUCAS (Volatile, Uncertain, Complex, Ambiguous, Stormy) era, the book's "Build-Measure-Learn" loop has become survival gospel for entrepreneurs from Silicon Valley to Shenzhen.

MVP: Validating Core Hypotheses at 1% Cost
Ries's Minimum Viable Product (MVP) theory is essentially "validating 90% of core hypotheses at 1% cost." Dropbox validated user demand through a 60-second concept video rather than direct product development, ultimately achieving a billion-dollar valuation. As Peter Drucker noted, "The most effective innovation is simple and focused innovation." MVP isn't compromise—it's a strategic "hypothesis validation accelerator."

Customer Feedback Loop: From "I Think" to "Data Shows"
The core of lean startup is establishing a customer feedback loop. Airbnb's early manual curation of New York listings validated market demand, avoiding blind expansion traps. Steve Jobs once said, "You can't design good products via focus groups, but you can refine them through user feedback." True innovation begins with reverence for genuine user needs, not creators' self-indulgence.

"Pivot" ≠ Failure: Financial Wisdom of Innovation Accounting
Ries emphasizes "pivots as mothers of success." Groupon's transformation from a social platform to a group-buying site seized market windows through rapid pivoting. Amazon's "two-pizza team" principle—keeping teams small enough to be fed by two pizzas—enables organizational agility for fast pivots. As Ren Zhengfei stated, "Direction should be roughly correct; organizations must remain vibrant." Pivots aren't failures but strategic options for innovative enterprises.

Anti-Fragile Structure: Building Growth Flywheels in Uncertainty
The ultimate goal of lean startup is constructing an "anti-fragile" growth structure. Toyota's "Andon System" empowers workers to halt production lines for quality control, reducing fault response time from 2 hours to 15 minutes. Netflix's A/B testing optimizes recommendation algorithms, boosting content accuracy by 60% and retention by 30%. This "problem-solution-optimization" perpetual cycle is the essence of lean entrepreneurship.

China's Practice: From "Copying Homework" to "Writing Answers"
Shenzhen drone leader DJI evolved from garage MVP to industry hegemon through model aircraft enthusiast feedback, building an ecosystem wall of "hardware + algorithms + cloud services." As Zhang Yiming observed, "Delayed gratification is counter-intuitive, but entrepreneurship demands this counter-intuition." Chinese entrepreneurs are shifting from "lean replication" to "lean innovation," scripting lean narratives in 5G, AI, and new energy.

Epilogue: Finding Certainty in Uncertainty
Ries says, "Entrepreneurship is like driving—don't stare at the rearview mirror of the road traveled, but at the windshield of the road ahead." Lean startup isn't the endpoint of methodology but the starting point for facing uncertain times. As global black swans multiply and tech revolutions accelerate, only through MVP hypothesis validation, customer feedback loops, and pivoting toward anti-fragile structures can we gain acceleration in this "innovation marathon." YIQI believes: in uncertain times, the most certain growth logic is maintaining the entrepreneurial mindset of "fast trial-error, continuous learning."

 XYIQI=X+YIQI,  'X' represents the unknown and exploration, as well as every one of you - our global partners, clients, and friends. 'YIQI' represents' 毅奇'and' Together '. XYIQI is a registered trademark and consulting service brand in China, symbolizing working together with you to achieve win-win cooperation.

YIQI is headquartered in Shenzhen, a city in GBA China (Guangdong, Hong Kong, and Macao Greater Bay Area) , and has deep cooperation with over 50 professional agencies and law firms worldwide.

We provide solutions that combine local and international perspectives, covering intellectual property protection, enterprise creation and maintenance, international bank account opening, and cultural exchange cooperation.

（Landmark of Shenzhen China ) 

WHAT CLIENTS SAY ABOUT YIQI?

 

• CHINESE TRADEMARK REGISTRATION IN CNIPA
• SWISS BRAND FRENCH-CHINESE TRANSLATION
• APPLICATION TO TRAB （TRADEMARK REVIEW ADJUDICATION BOARD）

" We have worked through our brand registration in China wonderfully with the help of YIQI. Thanks to Margaret and Candy for being so available, proactive and patient to answer our questions and needs. The Chinese brand registration can be complicated for foreigners and YIQI team made the process efficient, clear and transparent. I truly recommend their services. "

                       

  ——Mr.  Jerome Bessard, Switzerland  |  Grangettes Switzerland Sàrl  |   https://www.grangettes.store/  | Swiss cosmetics  brand

• CHINESE TRADEMARK REGISTRATION IN CNIPA

" YiQi is a great, fast and efficient way to protect our brand in Asia. The service was fast to answer, professional also. Communication was great through Wechat and Email. I recommend them to anyone who want to protect their brands. "

 

——Mr. Andrea D Furlan, Geneva Switzerland  |  Andrea Furlan Le Studio | https://www.andreafurlan.ch/  | contact@andreafurlan.ch |  Industrial Design, Watch Design, 3D renderings, Product Design, DNA and Corporate design services. 

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• HONG KONG COMPANY REGISTRATION 

" I thought long and hard before registering my Hong Kong Company. I had many concerns and doubts as probably anyone starting with their first company. I was in contact with a couple of agents but did not feel comfortable until I came across YIQI and Margaret. They were there available and ready to answer all my (sometimes silly) questions and concerns and assisted me on every step of the way! In less than a week I had my company set up and ready to roll! I would highly recommend YIQI Service to anyone who is looking for premium quality agent to assist with your Hong Kong company needs. "

    ——Ms. Laura E. Henttunen, Finland  |  Medical & Travel Assistance  | Wellness MedicalTourismConsulting Yoga Teaching

（Hong Kong China）

• HK COMPANY CORPORATE BANK ACCOUNT 

"Service efficiency is great,  requirements simple, process not complex or time-consuming and the bank manager YIQI arranged for us is Chinese so we can communicate well and avoid wasting time. YIQI recommended US EWB based on our case and the bank service is very professional and dedicated, very good service attitude. Overall we are very stisfied with YIQI service. It will be even better if the communication goes more smoothly.” 

——Prelux International Limited |

 Import Export Trading | Exhibition | Spain-China Travel 

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• HK COMPANY CORPORATE BANK ACCOUNT 

" YIQI has provided high quality services to help open corporate bank account for our HK company and our boss is quite satisfied with the result. Evetually our company has got the outcome we expected. We are thankful for the service."

——Shenzhen A.Y.A Co.,Ltd(HK company) | Feedadditives |  www.shenzhenaya.com |  feedadditives@shenzhenaya.com | +86 18250836698

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• SINGAPORE COMPANY CORPORATE BANK ACCOUNT
• DOCUMENTS ENGLISH-CHINESE TRANSLATION

“ We have signed the agreement with YIQI service team in August for the guidance and support of bank account opening, the job has been done in a short time, just in two weeks we were in the interview. Everything went on well as it was planned. Sometimes it is hard to go through the mess by yourself but even if you are sure you can do it this could be a wise thought to outsource some tasks and free up your time. With keen attention to details and professional team YIQI Service is efficient in communication and execution of the goal. ”

——Bright Solutions PTE LTD |

  trading, renewable energy and software development |  https://bsolutions.sg ｜dt@bsolutions.sg | +8618621603685

HONG KONG COMPANY REGISTRATION

95 (full score 100) for the service in general; Professional Yes, Work Efficient Great, Communication wasn’t the best at the beginning, A bit of arrogance but I understood , Solutions were all good,Follow up timely was great. My HK company will be our main business , We will work now to get our Corporate account done , I wish there is a way to add in the business scope “Projected Investment development and Aurum buy and sell ".

——Daniel Nawadi | 那佳匹（上海）贸易有限公司

/SYN GROUP LIMITED | +8613816939374   |  danielnawadi@gmail.com | 上海市闵行区浦雪路179弄34号301

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• HKCOMPANY REGISTRATION

• HK BANK ACCOUNT WITH HSBC

"100 scores for the services in general. Good communication, fast service, focus in finding the best solutions for the clients. Nothing else to improve. " 

——CHW SERVICES AND SOLUTIONS LIMITED

 www.chwbusinessgroup.com

International trading business, export and import,  wine‍‍‍‍‍‍‍‍‍‍‍‍‍

Rafael Pineyro, +86 13205179820，rpineyrog@gmail.com

SUZHOU, JIANGSU, CHINA.

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HK OFFSHORE COMPANY REGISTRATION

CORPORATE BANK ACCOUNT WITH HSBC HK

“I give 95 scores out of 100. Very professional company and provided very good services.If I need more services then won’t hesitate to contact again or freely recommend to others.The good thing is there’s nothing bad so far.Thanks Anna for great work.Everything was fantastic and had been done professionally … just keep going."

——上海柏侍机械有限公司 | BS MACHINERY MART (HONG KONG) Co., Limited | Brand name: BSMM | AMIN,MUHAMMAD | 18621764865      

| amin@bsmachinerymart.com | 上海市普陀区长寿路1118号B楼14层H室-1/  |  www.bsmachinerymart.com