Last Chance for Your Free FHC 2025 Ticket!

The 28th FHC Shanghai Global Food Trade Show, opening from November 12-14, 2025, at the Shanghai New International Expo Centre, has entered the final preparatory sprint. Organized by the All China Bakery Association, Shanghai Restaurants Cuisine Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd, this global professional food and beverage industry exhibition will cover a massive 200,000 sqm across all halls, gathering 3,000+ global premium exhibitors and 300,000+ unique exhibits, creating an annual feast for food trade and cultural exchange.

Currently, 21 international pavilions with 350 international exhibitors have confirmed their participation. The 5,500 sqm international brands zone is ready, with the EU as the Region of Honour already securing the spotlight. 8 concurrent exhibitions, 10+ professional competitions, and 20+ forums are also in the countdown phase. 

The Free Registration Channel for Professional Visitors is closing soon!

As the Region of Honour for The 28th FHC Shanghai Global Food Trade Show, the European Union will make a grand appearance in a dedicated pavilion (Booth: N3D31). Under the theme "IRRESISTIBLE EUROPE, COUNTLESS COMBINATIONS," the EU aims to promote the exceptional quality of premium European food and beverages to the Chinese market.

The EU Pavilion will showcase diverse products from its 27 member states. Visitors can experience the appeal of European food and drinks in terms of safety, quality, authenticity, and sustainability. The pavilion will highlight a curated selection of over 220 premium products, including those protected by Geographical Indications (GI) – products backed by the EU quality certification system ensuring unique regional specialties and traditional production methods – as well as organic certified products – demonstrating Europe's strong commitment to sustainable development.

Immersive product presentations will be held on-site, alongside exciting culinary demonstrations by renowned chefs such as Fabio Falanga and Gu Junjie, allowing attendees to witness the diversity and excellence of European ingredients. 

Scan the QR code below now to register for your visitor badge and [freely gain the opportunity to interact with Michelin-starred master chefs and directly negotiate procurement intentions with company representatives on-site.]

In addition to the EU - the Region of Honour, 21 international pavilions and 350 international exhibitors are confirmed! The 5,500 sqm "Global Food & Beverage Flavor Matrix" is in the final countdown for exhibit installation.

The Thailand Pavilion offers a rich variety of tropical spices like lemongrass and curry, known for their strong aromas, essential for creating Southeast Asian dishes, helping F&B businesses enhance their menu offerings.

The Japan Pavilion focuses on high quality and practicality. At the previous exhibition, the Japanese pavilion featured imported specialties like seasonings, snack foods, distilled spirits (Shochu, Awamori, Whisky, etc.), Sake, processed foods, and beverages, providing supermarkets, retailers, and catering businesses with more diverse flavor options.

The Singapore Pavilion highlights Nanyang (Southeast Asian) flavors. Its distinctive Nanyang-style noodles, featuring laksa broth, curry, seafood flavors, along with various regional pastries and baked goods, offer unique experiences for the food market.

The Korea Pavilion centers on flavor and health, bringing categories like flavored juices, snacks, coffee, and condiments, combining nutrition and taste, aligning with current healthy consumption trends.

At FHC 2025, the Russia Pavilion, organized by the Russian Export Center (REC), will make a strong entrance – 45 premium exhibitors gather in an 810 sqm dedicated zone, bringing rich offerings like chocolate confectionery, high-quality canned goods, fine wines, refreshing juices, showcasing classic Eurasian flavors.

South Africa's winemaking culture is renowned. At previous FHC events, the South Africa Pavilion featured classic categories like rum and gin, alongside health beverages, tea, and other specialty products.

The Türkiye Pavilion, at the last exhibition, brought energy drinks, dried fruits, baked confectionery, dairy products, snack foods, edible oils, pulses, and grains, with a record number of participating companies and products, creating a bustling atmosphere.

Germany's beer is world-famous. Beyond classic, rich beers, the Germany Pavilion will also feature high-quality dairy products, fruit juices, edible oils, and bakery products.

The Austria Pavilion brings Alpine drinking water to FHC and the vast Chinese market.

The Switzerland Pavilion offers premium chocolate with rich texture and diverse flavors, from classic tastes to innovative recipes, catering to different consumer needs; the Netherlands Pavilion will also showcase a variety of cheese products.

This year, we are excited to see Ecuador participating for the first time with a national pavilion. From tuna producers, boutique chocolate makers, and specialty coffee roasters to baked goods, healthy snacks, and high-end processed food companies, several leading Ecuadorian brands will be present, demonstrating the richness, authenticity, and innovation of their products.

The USA Wisconsin Pavilion at FHC 2024 featured two star products: Wisconsin dairy and Wisconsin ginseng, allowing visitors to taste the pure dairy sources from the "Dairy State" while exploring world-renowned American ginseng.

In past exhibitions, the Canada Pavilion has featured high-quality cold-pressed oils, honey, alcoholic beverages, and other specialty agricultural products. The Uruguay Pavilion showcased premium beef and lamb products, along with Uruguay's meat production processes and stringent quality control systems.

FHC 2025 expands its exhibition sectors to 15 major categories, covering the entire food and beverage industry chain. As of October 10, 2025, 20:00, 2,518 exhibitors have confirmed their placements. The two newly added sectors, Baby & Child Food Products and Food & Medicine Homology, have already attracted over 50 companies.

With the opening of the FHC2025 approaching, complete your pre-registration now and follow the FHC official WeChat account to get early access to the Exhibitor List (coming soon, stay tuned for updates) and plan your visit strategically.

With 8 concurrent shows, professional visitors using the FHC pre-registration QR code to obtain their badge gain access to all exhibition halls without additional tickets, enabling one-stop connection with resources from multiple sectors!

The multi-dimensional exhibition framework of "Business Matching + Professional Competitions + Cutting-edge Forums" is a hallmark of FHC. The "2025 FHC Business Channel Expansion and Development Matchmaking" utilizes database matching and precise intent surveys to invite leading retail platforms like Yonghui, Sam's Club, JD, alongside hundreds of distributors, supply chain companies, and channel supermarkets, providing "High-quality, Efficient, Precise" matchmaking. Professional visitors can inquire on-site about limited remaining slots (paid entry required).

Over 10 international professional competitions and featured events cover popular tracks like culinary arts, bakery, coffee, and trendy beverages. 20+ cutting-edge summit forums address forward-looking topics including F&B e-commerce, catering, franchising, and robotic chefs. Professional visitors can watch competitions up close, participate in forums, engage face-to-face with brand founders and industry experts, and stay ahead of industry trends.

With the opening of the FHC2025 approaching, the free registration channel for professional visitors will officially close on November 10 at 1:00 PM! On-site registration will require a fee of 100 RMB!

Currently, all preparatory work for the exhibition is in its final sprint. The 21 international pavilions are arriving in Shanghai, setup for the 5,500 sqm core exhibition zone is about to commence, and the 8 concurrent exhibitions, 10+ competitions, and 20+ forums are ready to launch!

Scan the QR code below now to register for your complimentary professional visitor badge. Meet global premium suppliers face-to-face, uncover immense business opportunities, and open a new chapter in food & beverage cooperation from November 12-14, Shanghai New International Expo Centre! Visitors who fail to pre-register will miss out on exclusive services and preferential policies. Do not miss this opportunity!

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