临近年关，你的客户跟进列表里，是否还有几个“意向很好，但迟迟不下单”的客户？是不是总觉得差那“临门一脚”？
数据显示，80%的销售需要至少5次跟进才能达成，而44%的业务员在第一次跟进后就放弃了。这意味着，有效的催单策略，就是你年底业绩翻倍的王牌！
本文将为你揭秘5大高效催单策略，并附上可直接套用的英文催单模板，帮你把“即将成交”变为“已收款”！
01 五大高效催单策略
价值递增，而非简单问候
永远不要只发“Hi, just checking in.”。每次跟进，都要为客户提供新的价值。可以是一份行业报告、一个成功案例、一个市场洞察，或是一个解决方案。让客户期待你的每次联系。
多渠道组合出击
不要只依赖邮件。结合 LinkedIn、WhatsApp、甚至一个简短的电话，形成立体化的跟进网络。不同客户有不同的沟通偏好，多一条渠道，多一次机会。
掌握完美时机节奏
跟进的节奏至关重要。一个经典的节奏是：
初次跟进： 沟通后2-3天
二次跟进： 初次跟进后4-5天
三次跟进： 二次跟进后1周
最终跟进： 三次跟进后2周
巧设“窗口期”制造紧迫感
合理地创造紧迫感可以推动决策。例如：“季末优惠即将结束”、“原材料价格即将上调”、“为确保春节前到货，需本周内确认订单”。这能有效促使犹豫的客户做出决定。
单刀直入，寻求明确答复
如果以上方法都试过，客户仍不回复，不妨坦诚直接地提问。了解他们真正的顾虑，或是否已选择别家。这既能得到明确结果，也体现了你的专业。
02 即拿即用：高转化英文催单模板
以下模板，请根据实际情况替换 [ ] 中的内容。
Template 1: The Value-Added Follow-Up (价值提供式)
Subject: An idea for [Client's Company Name]
Hi [Client's Name],
I came across [this article/case study] about [topic] and it immediately reminded me of our conversation regarding [their challenge].
[Briefly share 1-2 key insights and why it's relevant to them].
This is exactly the kind of challenge our [product/service] helps to address by [explain how you solve it].
Would you be open to a quick 10-minute call next week to explore this further?
Best regards,
[Your Name]
Template 2: The Urgency Creator (紧迫感创造式)
Subject: Regarding your inquiry for [Product Name] - Quick Update
Dear [Client's Name],
Hope you are doing well.
I'm reaching out to inform you that we are experiencing high demand for [Product Name], and our production slots for [Month] are filling up quickly.
To ensure you receive your order in time for [their season/target date], I highly recommend confirming your PO by [Specific Date, e.g., Dec. 15th]. This will allow me to secure the current pricing and a guaranteed production slot for you.
Shall I prepare the proforma invoice for you to review?
Sincerely,
[Your Name]
Template 3: The Gentle Nudge (温和提醒式)
Subject: Following up on [Product Name] quotation
Hi [Client's Name],
Just wanted to gently follow up on the quotation I sent over on [Date] for [Product Name].
Have you had a chance to review it? I'm happy to answer any questions you may have or provide additional information like shipping details.
Looking forward to your feedback.
Kind regards,
[Your Name]
Template 4: The “Closing Window” Final Offer (最终机会式)
Subject: Final reminder for year-end offer: [Client's Name]
Dear [Client's Name],
This is a final reminder that our year-end promotion for [Product Name] will conclude on [Date].
After this date, pricing will revert to standard levels. I want to ensure you don't miss out on this opportunity to lock in significant savings.
I've attached the initial quotation for your reference. Please let me know if you wish to proceed.
Thank you,
[Your Name]
Template 5: The Direct Question (直接提问式)
Subject: [Client's Company Name] - Should I keep you on our active list?
Hi [Client's Name],
I've reached out a few times regarding your interest in [Product Name] but haven't heard back.
I don't want to clutter your inbox, so could you please let me know:
Is this project still a priority?
Have you chosen another supplier?
Is the timing not right?
Your honest response is greatly appreciated.
Thank you,
[Your Name]
03 行动指南 & 排版建议
个性化是关键：发送前，务必在模板中加入与客户之前沟通的具体细节。
善用工具：使用邮件追踪工具，了解客户是否打开了你的邮件，从而决定下一步动作。
保持专业与耐心：催单不是逼迫，而是专业的协助和提醒。
清晰的行动号召：每一封邮件都要有明确的下一步，比如“请确认PI”、“安排一个电话”或“回复此邮件”。
🌟结语：年底冲刺的号角已经吹响，现在就行动起来，用这些策略和模板去激活你的沉默客户，实现订单翻倍！
推荐展会后的跟进技巧与客户谈判常见三部曲：
展会归来，几百张名片在手别发愁！这套「客户分类+跟进」实战打法，让你订单接到手软！
客户喊"Too expensive"就降价？90%的外贸人都踩了这个坑！
