Do you ever think about the environmental cost of the clothes you wear?
The production of clothes causes greenhouse gas emissions and water pollution — but some clothes are much worse than others.
For example, fast fashion, which is cheap but doesn't last very long, is estimated to have 10 times the environmental impact of traditional fashion.
But would you buy more sustainable, environmentally-friendly clothes, if they were clearly labeled as such?
A recent study from Ireland's Economic and Social Research Institute suggests you would.
The research team tested two types of eco-labels on 1,200 adults. The study participants were asked to shop in an online store created for the study. The store had real products and prices, and participants were told to "spend" between $210 and $630.
Although it wasn't a real online store, the participants were told to treat it as one, and to only choose clothes they really wanted because some participants would be selected randomly to receive the clothes they chose.
There were three versions of the store. In one, there were no eco-labels. In a second version, the most sustainable clothes had an eco-label, while other clothes had no label. And in a third, there was a color-coded A to E "eco-score" label on all products showing how sustainable they were.
In both versions of the store that had eco-labels, the number of sustainable clothes that were bought increased. However, the color-coded system was twice as effective.
Participants who saw only the simple eco-label chose 10% more sustainable items than those who saw no labels. And those who saw the color-coded eco-labels chose 20% more sustainable items, and were twice as likely to only buy the most sustainable products.
A survey after the shopping test also showed that most people underestimated the environmental impact of clothing production, but also that there was strong support for introducing the color-coded eco-score labeling system in the clothing market.
有了环保标签，消费者会购买可持续服装
你有没有想过你所穿衣服对环境造成的代价呢？
服装生产会导致温室气体排放和水污染——但有些衣服对环境的影响比其他的要严重得多。
例如，快时尚服装价格低廉但不耐穿，据估计，其对环境的影响是传统时尚服装的10倍。
但是，如果那些可持续、环保的服装有明确的此类标签，你会更多地购买它们吗？
爱尔兰经济与社会研究所最近的一项研究表明，你会的。
研究团队对1200名成年人测试了两种环保标签。研究参与者被要求在为该研究创建的一家在线商店购物。这家商店有真实的商品和价格，参与者被告知要“花费”210美元到630美元之间。
虽然这不是一家真正的在线商店，但参与者被告知要把它当作真实的商店，并且只选择他们真正想要的衣服，因为一些参与者会被随机选中，收到他们所选的衣服。
该商店有三个版本。在一个版本中，没有环保标签。在第二个版本中，最具可持续性的衣服有环保标签，而其他衣服没有标签。在第三个版本中，所有产品上都有从A到E颜色编码的“生态评分”标签，表明它们的可持续程度。
在有环保标签的两个商店版本中，被购买的可持续服装数量都有所增加。然而，颜色编码系统的效果是简单标签的两倍。
看到简单环保标签的参与者比没看到标签的参与者选择的可持续商品多10%。而看到颜色编码环保标签的参与者选择的可持续商品多20%，并且他们只购买最具可持续性产品的可能性是前者的两倍。
购物测试后的一项调查还显示，大多数人低估了服装生产对环境的影响，但同时也表明，人们强烈支持在服装市场引入颜色编码的生态评分标签系统。
专八词汇
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**emission [ɪˈmɪʃn]**：n. （光、热、气等的）发出，散发；排放物 -
**estimate [ˈestɪmeɪt]**：v. 估计；估算；估价；判断 [ˈestɪmət]：n. 估计；估算；估价；看法，评价 -
**sustainable [səˈsteɪnəbl]**：adj. 可持续的；能保持的；可支撑的 -
**version [ˈvɜːʃn]**：n. 版本；（电影、剧本、乐曲等的）改编形式；说法，描述 -
**underestimate [ˌʌndərˈestɪmeɪt]**：v. 低估；对……估计不足；轻视 [ˈʌndərestɪmət]：n. 低估；估计不足