Last Call: Can Nordic Design Drive Sales in China?北欧设计能否促进在华销售？

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Last Call: Can Nordic Design Drive Sales in China?北欧设计能否促进在华销售？

中国丹麦商会DCCC

2025-10-24

导读：How to Turn Nordic Design into China Market Growth 如何将北欧设计转化为中国市场增长

In an increasingly competitive and fast-changing market, brands relying on design must do more than look good - they must perform.

Last chance to join DCCC for an exclusive evening with top executives and design leaders from Nordic icons including Bang & Olufsen, HAY, Marimekko, Volvo, Schmidt Hammer Lassen, IKEA, and design consultancy IDEO to explore how Nordic design can influence buying behavior, strengthen brand loyalty, and adapt to China's shifting consumer landscape.

在竞争日益激烈、瞬息万变的市场中，依赖设计的品牌必须不仅仅是“好看”，还要具备实效。

最后的机会跟中国丹麦商会一起，与来自Bang & Olufsen、HAY、Marimekko、Volvo、Schmidt Hammer Lassen、IKEA 及设计咨询公司 IDEO 等北欧标杆品牌的高管与设计领袖共聚一堂，共同探讨北欧设计如何影响购买行为、强化品牌忠诚度并适应中国不断变化的消费格局。

Scan to sign up扫码报名

📅 Date: October 28, 2025

🕑 Time: 18:00 – 20:00 (followed by networking)

📍 Venue: Studio 9, 55 Yuyao Road, Jing’an District, Shanghai

💰 Ticket: Members ¥249 | Non-Members ¥398 | Students ¥150

*Students must present valid ID upon arrival

📅 日期：2025年10月28日

🕑 时间：18:00 – 20:00（之后为交流环节）

📍 地点：Studio 9, 上海市静安区余姚路55号

💰 票价：会员 249元 | 非会员 398元 | 学生票 150元

*持学生票入场需出示学生证

Panel 1: Can design drive sales and consumer loyalty?

*Swipe right for more!

Featuring leaders from Bang & Olufsen, Marimekko, Volvo, and Nine United Asia.

Design is central to Nordic brand identity—but can it drive sales and loyalty in today's China? How does Nordic design influence buying decisions, build brand equity, and create lasting consumer connections in an increasingly competitive market?

来自 Bang & Olufsen、Marimekko、Volvo 及 Nine United Asia 的行业领袖将分享见解。

设计是北欧品牌身份的核心——但在当今的中国，它是否能够真正推动销售和提升忠诚度？北欧设计如何影响消费者的购买决策、塑造品牌价值，并在竞争日益激烈的市场中建立持久的消费者联系？

Leon Tang

CMO, Bang & Olufsen

Adam Dantzer

Co-Founder, CEO of Nine United Asia

Sanna-Kaisa Niikko

Global Chief Marketing Officer, Marimekko

Li Jingyao

Vice President of Design, Volvo Car Asia Pacific

Jacob Johansen (Moderator)

Vice Chair of DCCC East Board

Principal at PwC Strategy&

Panel 2: Nordic design in China for China

*Swipe right for more!

Insights from Schmidt Hammer Lassen, IKEA and IDEO China.

How to approach projects from a Nordic mindset in China? With a move towards domestic made brands, how do Nordic brands built on a reputation of design evolve in this market and can they design specifically for China without losing their DNA?

来自Schmidt Hammer Lassen、IKEA 及 IDEO China 的精彩洞察。

如何在中国以北欧的思维方式开展项目？随着本土品牌的崛起，依托设计声誉发展的北欧品牌如何在这一市场中不断演进？他们能否在不失去自身基因的前提下，专为中国市场进行设计？

Chris Hardie

Principal and Design Director, Schmidt Hammer Lassen

Markus Mauritzson

Managing Director, IKEA Product Development Centre & Technology Service (Shanghai) Co., Ltd.

Remy Jauffret

CMO, Partner & Managing Director, IDEO China

Why Attend?

Gain actionable insights from industry pioneers.
Network with like-minded professionals.
Discover how Nordic design principles can be tailored for the Chinese market.

Don’t miss this opportunity to learn from the best.

👉 Secure your spot now!

为何参与？

• 获取行业领军者的可行见解

• 与志同道合的专业人士交流互动

• 探索北欧设计原则如何为中国市场量身定制

切勿错失向行业领袖学习的机会。

👉 立即报名！