文章导读:
Meta计划利用用户与其人工智能聊天机器人的对话内容来个性化广告和内容推荐，从而通过AI技术实现盈利。该举措将覆盖多个平台和设备，尽管部分地区因法规限制暂缓实施，用户无法选择退出，但可通过不使用Meta AI避免数据被用于广告个性化。
重点单词:
- personalise
/ˈpɜːrsənəlaɪz/ (v.) — 个性化，定制
- platform
- progression
/prəˈɡrɛʃən/ (n.) — 进展，发展
- transparent
/trænsˈpærənt/ (adj.) — 透明的，公开的
- monetise
/ˈmɒnɪtaɪz/ (v.) — 使货币化，盈利
- dedicated
/ˈdɛdɪkeɪtɪd/ (adj.) — 专用的，专注的
- ambitions
- insights
- commercialise
/kəˈmɜːrʃəlaɪz/ (v.) — 商业化
- simultaneously
/ˌsaɪmlˈteɪniəsli/ (adv.) — 同时地
- encryption
- interfere
/ˌɪntərˈfɪər/ (v.) — 干涉，妨碍
Meta将挖掘人工智能交互数据以优化广告投放
Meta to mine AI interactions to help target advertising
Changes signal how the social media giant will make money from its costly artificial intelligence efforts
Meta chief Mark Zuckerberg has dedicated billions of dollars to building data centres and hiring for AI
Meta will use conversations people have with its chatbots to personalise advertising and content across its platforms, in a sign of how tech companies plan to make money from artificial intelligence.
The owner of Facebook, Instagram and WhatsApp on Wednesday said it would use the content of chats with its Meta AI to create advertising recommendations across its suite of apps.
“People will already expect that their Meta AI interactions are being used for these personalisation purposes,” said Christy Harris, privacy and data policy manager at Meta.
Harris said the move was a “natural progression of our personalisation efforts” and that the company wanted to be “super transparent . . . before we actually begin using this data in a new way”.
Big Tech groups and AI labs have invested billions of dollars in developing and running popular chatbots, but have only recently started to indicate how they will monetise the technology.
Meta said more than 1bn people use its AI features each month, such as the Meta AI chatbot and “Imagine me” image generation. Founder Mark Zuckerberg has dedicated billions of dollars to building data centres and hiring top talent to support his AI ambitions.
Creating AI tools with increased memory of conversations can make interactions more helpful and personalised for users, but also provide valuable insights for targeted advertising or ecommerce.
Meta used the example of a user chatting with its AI about hiking; the person might then start seeing recommendations for hiking groups, posts from friends about trails or ads for hiking boots.
This approach is similar to how user interactions on social media platforms such as Instagram can be used to inform advertising.
Rival AI developers have also recently made moves to commercialise their products.
OpenAI on Monday added a checkout function to ChatGPT to allow users to buy products within the app after asking the chatbot for recommendations, as first reported by the Financial Times in July. It has also weighed showing advertising to ChatGPT’s 700mn users.
Google has introduced advertising into its AI Overviews search result summaries. Its AI mode uses data from other Google services, such as search or maps, to tailor its responses.
Meta will collect data from conversations with its AI services across voice, text and images — as well as through its devices, such as its Ray-Ban glasses — and on Instagram and WhatsApp.
In WhatsApp, users can search chats and Meta AI simultaneously at the top of the app. They can also start a one-to-one conversation with the chatbot or bring it into a message thread with another person.
Meta said only prompts directed to the chatbot, and the bot’s response, would be collected, which it said would not interfere with the encryption that keeps WhatsApp messages private.
The changes in data usage will take effect on December 16, except in the UK, Europe and South Korea. Meta said it hoped to add these regions over time “following our usual regulatory updates”. The Big Tech group has previously delayed releasing features in these locations due to local laws, such as the EU’s General Data Protection Regulation (GDPR).
Users will not have an opt-out option, but they could refrain from using Meta AI if they did not wish for conversations to be used to personalise ads and recommendations, Harris said.
