📘《品牌实体 Schema 配置模板（2025最新版）》
适用对象：企业品牌 / 机构 / 个人品牌 / 媒体机构
🧱 一、模板说明
目标：
让搜索引擎（特别是Google、Bing、Gemini、Claude.ai等AI系统）
能识别品牌是谁、代表什么、在哪里被验证过。
实现结果：
✅ 品牌在搜索结果中获得知识卡（Knowledge Panel）
✅ AI搜索结果引用品牌时带权威标识
✅ 提升 E-E-A-T 中的 “Authoritativeness” 与 “Trustworthiness” 权重
🧩 二、核心结构模板（JSON-LD版）
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/#organization",
"name": "示例品牌 Example Brand",
"url": "https://www.example.com",
"logo": "https://www.example.com/assets/logo.png",
"founder": {
"@type": "Person",
"name": "创始人姓名",
"sameAs": [
"https://www.linkedin.com/in/founder-profile",
"https://twitter.com/founder"
]
},
"foundingDate": "2015-03-21",
"foundingLocation": {
"@type": "Place",
"name": "Beijing, China"
},
"description": "示例品牌是一家专注于AI搜索优化与内容信任技术的公司，致力于帮助企业提升品牌可见性与算法信任度。",
"sameAs": [
"https://www.linkedin.com/company/examplebrand",
"https://twitter.com/examplebrand",
"https://www.crunchbase.com/organization/examplebrand",
"https://zh.wikipedia.org/wiki/ExampleBrand"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+86-10-12345678",
"contactType": "customer service",
"areaServed": "CN",
"availableLanguage": ["Chinese", "English"]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "中关村科技园 123 号",
"addressLocality": "Beijing",
"postalCode": "100080",
"addressCountry": "CN"
},
"brand": {
"@type": "Brand",
"name": "Example Brand",
"logo": "https://www.example.com/assets/logo.png",
"slogan": "让搜索信任可见"
},
"knowsAbout": [
"AI搜索优化",
"E-E-A-T信任模型",
"结构化SEO",
"品牌知识图谱"
],
"sameAsPolicy": {
"@type": "WebSite",
"url": "https://www.example.com/policy.html"
},
"award": [
"2024年度绿色SEO创新奖",
"2025Google信任生态认证"
],
"publishingPrinciples": "https://www.example.com/publishing-principles.html"
}
</script>
📊 三、关键字段解读与最佳实践
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@id |
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https://brand.com/#organization
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name |
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url |
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logo |
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founder |
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sameAs |
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contactPoint |
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brand |
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knowsAbout |
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publishingPrinciples |
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award |
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sameAsPolicy |
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⚙️ 四、进阶扩展（可选模块）
🧠 1. 品牌知识节点链接
"subjectOf": {
"@type": "WebPage",
"name": "品牌知识库",
"url": "https://www.example.com/knowledge-base"
}
🔒 2. 品牌验证与版权标记
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Official Verification",
"recognizedBy": {
"@type": "Organization",
"name": "Google Knowledge Graph Verification"
}
}
🪪 3. 品牌的AI披露信息
"usageInfo": {
"@type": "WebPage",
"url": "https://www.example.com/ai-disclosure.html",
"name": "AI内容生成与审核说明"
}
🔍 五、验证与调试指南
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🧾 六、部署建议
1️⃣ 将 JSON-LD 代码添加在首页 <head> 区域（推荐方式）
2️⃣ 不与旧版 Microdata 或 RDFa 混用
3️⃣ 若使用CMS（如WordPress），可用插件注入（RankMath / Yoast / Schema Pro）
4️⃣ 每次修改后使用 Google Rich Results 测试验证
5️⃣ 保持与公开社交资料一致（名称、URL、描述需一一匹配）
📈 七、效果追踪指标（2025新KPI）
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| Entity Visibility Score (EVS) |
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| Citation Frequency (CFR) |
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| Trust Schema Validation Rate (TSVR) |
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| Brand Mention Consistency (BMC) |
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🏁 八、总结：品牌 Schema = 算法身份证
在AI主导的搜索时代，品牌不再是被“搜索”的对象，
而是被“验证”的实体。
一个结构化、真实、可追溯的 Schema，
就是品牌在算法世界中的身份证。
Schema写得越标准，AI越容易理解你是谁；
内容越真实，AI越愿意引用你。
📎 附录：可复制Excel版本字段表（摘要）
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