每周雅思｜雅思口语Part1：广告(Advertising)话题终极攻略

本题属于雅思口语 Part 1 的日常话题类（Common Topic），考察考生对广告（advertising）的看法、记忆和个人偏好。

重点是：

能否自然描述自己的经历或印象（第1题）

能否观察社会现象（第2题）

能否表达个人态度与偏好（第3、4题）

语言目标：

使用形容词表达印象（impressive, catchy, annoying, creative）

使用描述广告媒介的词汇（TV commercial, billboard, online ad, subway ad）

使用原因说明结构（because / since / due to / the reason why is that...）

广告

advertisement/commercialTV commercial, online advertisement

打动人心的

impressive/touching an impressive

commercial

洗脑的

catchy/memorable a catchy slogan

宣传语

slogan a slogan that sticks in people’s minds

代言人

spokesperson/celebrity endorser a famous actor as the spokesperson

户外广告

billboard/outdoor ad a large billboard on the highway

公共交通广告

subway ad/bus advertisement see ads on the metro

令人讨厌的

annoying/disturbing I find pop-up ads quite annoying

有创意的

creative/original creative design

推广品牌

promote a brandpromote products effectively

Is there an advertisement that made an impression on you when you were a child?

示例回答：

Yes, there was a milk commercial that I saw almost every day on TV when I was a kid. It showed happy children growing taller and stronger after drinking milk. The cheerful song and catchy slogan really stuck in my mind, and I can still remember it clearly now.

中文翻译：

有的，我小时候每天几乎都能在电视上看到一则牛奶广告。广告里有快乐的孩子喝牛奶后变得更高更强壮，那首欢快的歌曲和朗朗上口的口号让我印象非常深刻，直到现在我还记得。

Do you see a lot of advertising on trains or other transport?

示例回答：

Yes, I often see a lot of advertisements on the subway and buses. Most of them are about mobile apps, skincare products, or online courses. I think these ads are quite effective because passengers usually have nothing to do and tend to read them while traveling.

中文翻译：

是的，我经常在地铁和公交车上看到很多广告。大多是关于手机应用、护肤品或线上课程的。我觉得这些广告挺有效的，因为乘客通常没什么事做，容易在路上看一看。

Do you like advertisements?

示例回答：

It depends. I enjoy creative and funny ads that tell a story or make me think, but I really dislike pop-up ads on websites or videos. They’re too intrusive and ruin my mood.

中文翻译：

看情况。我喜欢有创意、幽默的广告，它们能讲故事或引人思考，但我非常讨厌网页或视频里的弹窗广告，因为它们太打扰人了，让人心情变差。

What kind of advertising do you like?

示例回答：

I prefer advertisements that are meaningful and well-designed. For example, some public service ads about environmental protection or kindness really inspire me. I also like commercials that use beautiful visuals and emotional music.

中文翻译：

我更喜欢有意义、设计精美的广告。例如，一些关于环保或善意的公益广告会让我很受启发。我也喜欢那些画面唯美、配乐动人的广告。