August 26, 2025
2025年8月26日
Jenny Lee, Lead Data Analyst with Katie Seaton
Jenny Lee，首席数据分析师 与Katie Seaton
Top Trends
热门趋势
Search interest in “haboob” spiked +250% in the past day, with Arizona the state searching it the most
过去一天中，“沙暴”的搜索量激增了250%，亚利桑那州的搜索量最高
Search interest in comedian Devon Walker is at an all-time high, spiking +300% in the past day
喜剧演员Devon Walker的搜索量达到历史新高，过去一天激增了300%
"flash flood watch" was a breakout search in the past day, with Boise, ID the metro searching it the most
“山洪暴发预警”是过去一天的突破性搜索词，爱达荷州博伊西市的搜索量最高
Search interest the The Federal Reserve doubled in the past week
过去一周对美联储的搜索量翻倍
Entertainment
娱乐
Search interest in Helldivers 2 spiked +130% in the past week, with “release date” one of the top related searches
过去一周，《地狱潜水员2》的搜索量激增了130%，“发行日期”是相关的热门搜索词之一
"love island reunion" is the top trending “reunion” from the past day
“恋爱岛重聚”是过去一天最热门的“重聚”相关搜索
Search interest in “meghan trainor” increased +120% in the past week
过去一周，“梅根·特莱纳”的搜索量增加了120%
Lifestyle
生活方式
"cold brew tea" has more than doubled over the past week with the top trending cold brew tea flavors being oolong and jasmine
过去一周，“冷泡茶”的搜索量翻了一番多，最热门的冷泡茶口味是乌龙茶和茉莉茶
"dorm tour" spikes every August and is currently at an all-time high, as is "dorm bed risers". This July, "tiktok dorm" reached an all-time high as well
“宿舍参观”每年八月份都会激增，目前处于历史最高点，“宿舍床架增高器”也是如此。今年7月，“抖音宿舍”也达到了历史最高点
"pickled" is being searched more than ever before and “pickled watermelon rinds” has spiked +400% in the past three months
“腌制”的搜索量比以往任何时候都多，“腌西瓜皮”在过去三个月激增了400%
Sports
体育
Ashton Jeanty is the top trending player related to fantasy football in the US over the past week
过去一周，Ashton Jeanty是美国与奇幻足球相关的最热门球员
Searches for “mlb home run record” spiked +400% in the US over the past day
过去一天中，美国对“美国职业棒球大联盟全垒打纪录”的搜索量激增了400%
Search interest in Tommy Fleetwood is currently at an all-time high in the US
目前，美国对Tommy Fleetwood的搜索量处于历史最高水平
Work Outfits
职场穿搭
"work outfits" reached an all-time high this year; people searching it this year are also searching “rachel green outfits”
今年“职场穿搭”的搜索量达到历史新高；今年搜索该词的人也在搜索“瑞秋·格林的穿搭”
"corporate outfits" reached an all-time high this year and “corporate girl outfits” has more than tripled in search interest
今年“公司穿搭”的搜索量达到历史新高，“职场女性穿搭”的搜索兴趣增长了三倍多
"preppy work outfits" and “boho chic work outfits” are the top trending “work outfits” aesthetics this year
今年最热门的“职场穿搭”风格是“学院风职场穿搭”和“波西米亚风职场穿搭”
"teacher outfits" spikes every August and is being searched more than ever this month. The top trending “teacher dress” in the past month is a “polka dot dress”
“老师穿搭”每年八月份都会激增，本月搜索量比以往任何时候都多。过去一个月最热门的“老师连衣裙”是“波点连衣裙”
This year, people searching for “cat eye glasses” are also searching for “office siren glasses”. “office siren” has reached an all-time high in 2025 for the second year in a row.
今年，搜索“猫眼眼镜”的人也在搜索“办公室尤物眼镜”。“办公室尤物”在2025年连续第二年达到历史新高。
Top trending “what do…wear to work” 2025 YTD, US
2025年至今美国最热门的“上班穿什么”
Lawyers
律师
Veterinarians
兽医
Ultrasound techs
超声技师
Medical assistants
医护助理
Nurse practitioners
注册护士
Business Casual
休闲商务
Business casual reached an all-time high this year, as did “employee dress code”
今年休闲商务穿搭达到历史新高，“员工着装规范”也是如此
"adidas samba" and “adidas sam smith” are the top trending models of “business casual shoes” this year
今年最热门的“休闲商务鞋”款式是“阿迪达斯三叶草”和“阿迪达斯山姆·史密斯”
"business casual sport coat" and “business casual yoga pants” are the top trending “business casual…” clothing searches
“休闲商务运动外套”和“休闲商务瑜伽裤”是最热门的“休闲商务……”服装搜索
"coastal business casual" has more than doubled in 2025, and “preppy business casual” more than quadrupled
2025年“海岸休闲商务”增长了一倍多，“学院风休闲商务”增长了四倍多
2025 Top metropolitan areas searching…
2025年热门都市区搜索…
are sweats business casual → Los Angeles CA
运动裤算不算休闲商务 → 加利福尼亚州洛杉矶
are baggy jeans business casual → Salt Lake City UT
宽松牛仔裤算不算休闲商务 → 犹他州盐湖城
are cowboy boots business casual → Charleston SC
牛仔靴算不算休闲商务 → 南卡罗来纳州查尔斯顿
are hoodies business casual → Denver CO
帽衫算不算休闲商务 → 科罗拉多州丹佛
are combat boots business casual → Chicago IL
战斗靴算不算休闲商务 → 伊利诺伊州芝加哥
are flannel shirts business casual → San Francisco-Oakland-San Jose CA
法兰绒衬衫算不算休闲商务 → 加利福尼亚州旧金山-奥克兰-圣何塞
are shorts business casual → Eugene OR
短裤算不算休闲商务 → 俄勒冈州尤金
is a cowboy hat business casual —> Kansas City MO
牛仔帽算不算休闲商务 —> 密苏里州堪萨斯城
are yoga pants business casual → Hartford & New Haven CT
瑜伽裤算不算休闲商务 → 康涅狄格州哈特福德和纽黑文
is cheetah print business casual → Atlanta GA
豹纹算不算休闲商务 → 佐治亚州亚特兰大
Top trending “can you wear [clothing] to work” 2025 YTD, US
2025年至今美国最热门的“你可以在工作中穿[服装]吗”
White jeans
白色牛仔裤
Sleeveless tops
无袖上衣
Sweatpants
运动裤
Golf shirts
高尔夫球衫
A mini dress
迷你裙