Showcase: Neora's China Social Commerce Project (B2C)

Neora, founded in the United States, is known for its anti-aging skincare and wellness products, and has built a global network of partners and distributors through a direct sales model.

Unlike Western markets, China enforces stricter regulations on incentives and rebates, and social commerce has profoundly reshaped local consumer behavior. As a result, a robust points system combined with community engagement has become essential for sustainable growth.

To support its entry into the Chinese market, Neora planned to launch a cross-border eCommerce platform and sought a compliant, secure Recommendation & Points Management backend as the core digital foundation for its business expansion.

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The project faced multiple challenges: the system needed a visual recommendation mechanism that maintained compliance with China’s strict regulations on incentive tiers; points and referral data were dispersed across different systems, creating inefficiencies; and users with different roles (i.e., consumers tracking their earned points or managers monitoring overall activity) required distinct data views. In addition, mobile accessibility was a key expectation, yet no real-time, convenient mobile entry point existed. Finally, the China backend needed to integrate seamlessly with Neora’s global ERP system in the United States to ensure consistent data synchronization and operational alignment.

TMO built a custom Recommendation + Points Visualization Dashboard for Neora, designed to present referral relationships and points status in a clear, intuitive way. The platform shows user tiers and data transparently and incorporates compliant referral structures to ensure incentive mechanisms meet regulatory requirements. This transparent, well-designed points dashboard helps boost engagement across all user roles.

Compliant Referral Mechanism

A transparent two-tier referral dashboard automatically calculates reward points, ensuring regulatory compliance and building user trust for scalable growth.

Role-specific UI/UX Design

Each user role gets a tailored dashboard: consumers view orders and points, while managers track user activity, ensuring clarity and efficient decision-making.

Visual Points & Progress Dashboard

A gamified dashboard with progress bars lets users track their growth and rewards, creating an engaging “goal–reward–share–reward again” feedback loop.

Mobile-friendly & Modular Design

Optimized for China’s mobile-first market, the system features responsive layouts and modular components for flexible, seamless user experiences on any device.

Incentive-driven, Compliance-aware Cross-border Growth

The system goes beyond points management, combining transparent incentives and social commerce design to boost trust, retention, and compliant cross-border growth.

Real-time Integration with International Points Engine

Seamless integration with Neora’s U.S. ERP enables real-time data sync, ensuring transparency and consistency across global operations.