SOWHAT
中国·成都
If a city’s retail reflects its level of sophistication, Chengdu‘s development chart would require several pages just to cover one year. Situated in Southwest China, the economic growth of this city has been staggering in the past few decades. It has spawning a retail infrastructure that’s now seeing an accelerated diversification on different levels, and the recent opening of multi-brand boutique SOWHAT can be seen in this light. The store is situated at Jingronghui, a large complex of soaring towers with offices, serviced apartments and residences in the downtown district of Jinjiang, and occupies a 255 sqm. (2,745 sq.ft.) two-storey unit with an entrance of its own on the ground floor. Designed by local architecture practice iZ Design, the store has been given an opaque glass façade which is in stark contrast with the slabs of grey stone of the mixed-use complex. It’s paired with a striking KAWS statue in matching white, signalling SOWHAT‘s discerning fashion focus to any shopper that passes though the door. The half-round steps leading to the entrance form part of a circular shape which extends indoors.
In fact, the ground floor comprises of two intersecting circles, connected by stairs and each forming a separate space, and surrounding galleries. The construction lends the upper and larger circular room an alluring aura of inner sanctum. Contrary to a more neutral palette outside, the core sees a setting in dark green and yellow with metal elements. Furnishings are few, comprising of a large display table made of metal pipes, a seating area with a table and sofas, and a sales counter. Wall-mounted clothing racks with built-in lighting line the walls. A narrow staircase leads to the top floor where the circular shape, or rather, half circle, is captured by a metal cabinets flanked by curved clothing racks. Here, textural contrast goes full throttle, and sees a shiny metal cabinet, replete with faux antiquity bust, collide with the brightly coloured graphics of the carpet and back wall shelving with backdrop of crushed glass. On top of that, the fitting rooms, situated behind a dividing wall, come in a soft pink hue. SOWHAT is all about high fashion, and carries a tightly curated range of high-end and forward women’s brands from both home and abroad, including ANREALAGE, Ming Ma, Dion Lee, SHUSHU/TONG, Marni, Alexander Wang and MM6.
BYREDO
中国·北京
The new store is part of a series of openings across China, and is indicative of the city’s rise as a shopping destination, and one as forward in offerings as fellow first-tier cities Shanghai, Beijing and Guangzhou. Situated at The MixC shopping mall in the city’s Nanshan district, the store occupies a compact unit featuring an interior design by Stockholm-based architect and longtime collaborator Christian Halleröd. A hydraulic crane trolley lifting a colourful light box signals the store’s presence. Walls, flooring and ceiling in a soft grey hue form the backdrop for an assortment of furnishings, including large glass and steel cabinets, similar low cabinets with an orange frame, chunky wooden sofas with blue-striped upholstery, and a large oval table dipped in a striking purple hue. One side of the store is lined with large mirrors and pink stools. Lighting is highly functional, and sees three rows of tubular lights across the ceiling. The new Byredo store carries the brand’s full range of perfumes, home fragrances and hand & body care products.
荷兰FILLNG PIECES
Founded little over a decade ago by Guillaume Philibert, Amsterdam-based sneaker brand Filling Pieces has gone leaps and bounds, gaining numerous points of sale across the planet, including some of the most coveted depositories across the planet. Well-rooted in global urban culture, the brand has successfully paired street credibility with commercial success, using collaborations and activations along the way to create a distinctive edge in a highly competitive industry. As any self-discerning brand, Filling Pieces has now entered the retail arena with a branded standalone store in the Dutch capital’s scenic Canal District. Designed by Daniele Misso, the brand’s art director, the store aims to project a brand vision and a unique shopping experience, paying homage to cult bookstore MENDO, the location’s previous tenant, along the way. The latter element is represented by floor-to-ceiling shelving lining one side of the store, albeit in black steel rather than black-tinted timber. The store’s front section is open and uncluttered, serving as an anteroom of sorts for the actual trophy-filled retail space up the flight of stairs.
Also, it embodies the store’s intention to become an interactive platform to exchange ideas and experiences between different entities. Furnishings include pieces by Rotterdam-baaed French designer Johan Viladrich, and most notably, a digital reproduction of Alexandros of Antioch’s iconic sculpture Venus de Milo. Put on display especially for the store opening, it has been created by Swedish artist Mikaela Steby Stenfalk who used more than 62,000 images found under the hashtag #venusdemilo and merged them into a new digital original. Large windows allow floods of daylight into the store’s back section, and quite similarly, furnishings are sparse, seeing more of Viladrich’s sleek clothing racks, displays in a variety of shapes and materials, a seating area, and concealed behind retractable mirror doors, an all-blue dressing room. Rows of suspended linear light fixtures and matching flooring unify the two separate shop sections. The Filling Pieces store stocks the full range of men’s and women’s sneakers, in addition to exclusive releases. Additionally, the store will display artistic collaborations and works by various international artists and designers. Mind you, this store is just a pre-taster as a much bigger Filling Pieces store is scheduled to open later this year.
ON/OFF时尚买手店
中国·上海
As the world’s biggest luxury market, the most prominent malls of China‘s first-tier cities surely read as a who’s who in fashion’s upper echelon. However, the retail scene in a city as fashion-forward as Shanghai is evolving beyond previously fix boundaries, spawning a new and quirky breed of shops and brands which very much reflect this segment’s maturity and demand. The new ON/OFF boutique, situated at the striking Bund Financial Center alongside the
mighty Huangpu river, is exemplary of this new category of upscale independent boutiques catering to a savvy young clientele. The store occupies a 445 sqm. (4,790 sq.ft.) unit on the second floor and features a sleek interior design by Shanghai-based practice Studiolite. Inspired by ON/OFF‘s multi-brand concept which exclusively focuses on emerging fashion designers, the premises see six distinctive sections, each with captured by different settings. The store façade is a sight to behold, embedding visually arresting three-dimensional elements and offering unobstructed peeks of the store interior at the same. The semi-arched entrance is flanked by a halved sphere on which mirrors its surrounds on one side, and an equally optically challenging peekaboo construction with LED screens on the other. serving as a pop-up zone featuring a rotation of fashion showcases. A number of smaller silver spheres adorn the façade, and signal not only a recurring shape in the interior design, but also its fluidity and futuristic edge. As said, ON/OFF features different sections, but the design is as such that all are seamlessly connected by way of curved and arched panelling and cut-out fixtures, similar flooring of course, and last but not least, a mesh ceiling adorned with linear LED light fixtures whose geometric layout adds another visual layering to the store settings, as do the various materials, such as terrazzo, marble, metal and carpeting, and bright colour palette. As for the presentation of its coveted merchandise, the store has a clever modular frame and display system which allows endless configurations. ON/OFF stocks more than 60 up-and-coming Chinese brands and designers, including Wan Yi Fang, Ontime_Lab, Vmajor, KKtP, deepmoss and Sans Titre.
ON/OFF
The Bund Financial Center, 600 Zhongshan Dong Er Lu, Shop 201/202 (The Bund)
200010 Shanghai
Telephone: +86 21 63331773
BIBILEE深业上城店
项目位于深业上城3层街区，BIBILEE接手该位置后，这里在一个月内被改造为品牌的快闪店，这个由MOC DESIGN设计的极简空间赋予了该位置新的生命。
服装与建筑，貌似无可比之处，但从二者均为人类的社会属性来看，实则却联系密切——服装艺术通过面料、款式和工艺来表达出个体之间的差异，而建筑则对应的是材质、造型和节点。
品牌以压褶工艺为其核心展开，创作出风格鲜明的服装。在空间的设计上，MOC也以此为出发点，从材质选择到肌理形态，均契合褶皱的元素，塑造空间与品牌的高度一致。
由于商店的临时性质，MOC DESIGN在设计中尽可能的减少装饰，力求以最小的改动达到最大的效果。
结合场地条件与工期要求，设计师抛弃传统服装商业空间对展陈设计的过度追求，保留了混凝土柱和部分混凝土墙壁原有的材质肌理，天花仅仅做了喷白处理。
刷白的定向刨花板将空间的底部墙面围合，并结合冷冽的不锈钢搭建出了空间中部的展台，天花线性的灯带则强调了一种秩序感——空间中没有冗余的外在装饰，显示出一种克制的实验美感。
空间中没有固定的陈列架，取而代之的是showroom里最常见的金属陈列架，架子上包裹的锡纸低调的传达出品牌的核心工艺。
品牌色克莱因蓝作为空间点缀，点亮空间的同时也有效的提高了客人的进店率，并使其对品牌留下深刻印象。
空间以碎木压制的定向刨花板（Oriented Strand Board）和厨房中常见的锡纸为主材。刨花板涂刷了一层薄薄的白色乳胶漆，使其在乳白色的覆盖下仍能透出原本的肌理，与服装的面料互相呼应。
锡纸被揉皱后又铺展开，人为制造出随机的肌理和材质本身的金属质感回应了服装面料的工艺和光泽感，又与哑光的乳白色刨花板产生对比。这些材料加强了人们对于品牌核心面料的感受，成为品牌印象的一部分。
项目名称: BIBILEE深圳深业上城店
设计单位: MOC DESIGN OFFICE
主创设计师：吴岫微，梁宁森
项目地址：深圳市福田区深业上城3层街区T0329铺
面积：110㎡
主材：PVC地板，原色不锈钢，定向刨花板
业主：BIBILEE
摄影师：聂晓聪
#FFFFFFT.zip
Anyone familiar with the dress sense of young Tokyoites, knows that anything goes, and that for any style or garment there’s a slew of depositories with tightly curated offerings readily available. Unsurprisingly, on the fashion front, the Japanese capital has seen many global firsts, including a boutique called #FFFFFFT a.k.a. Shiroti, dedicated entirely to the iconic white T-shirt. Founded by expert Takuya Natsume, the store is now expanding its footprint as by opening a second temporary concept shop on Tue – Jul 28 at the newly opened Miyashita Park mall, without doubt Tokyo‘s newest shopping destination for discerning fashion trophy hunters. Dubbed #FFFFFFT.zip, the store is set up as a newspaper kiosk and measures approx. 10 sqm. (108 sq.ft.). The design, created by local practice Tripster, is clean and understated, and provides a shelving system with ample space to no less than 300 different types of white T-shirts. Mind you, the ‘zip’ in the name of the temporary retail space is a firm nod to the elaborate offerings stocked on such a small surface. The merchandise comprises of limited edition and bespoke items by various brands, all carefully sourced from around the world, such as Nigel Cabourn, American Apparel, Haversack, Sunspel, and Fruit of the Loom. The #FFFFFFT zip store will be operational for two months only.
Miyashita Park, 6-20-10 Jingumae (Shibuya)
Telephone: +81 80 35223946
Off-White™
OFF-WHITE c/o VIRGIL ABLOH是美国籍bai设计师VirgilAbloh于2012年创立的时du尚潮牌，创立的目的zhi是为了让街头潮流能够结合高端时尚。daoOFF-WHITE的命名，则有从头开始之意（off to），自一片纯白重新出发，也表现出他对新品牌经营的企图与决心。
Off-White™在迈阿密的设计区推出了全新的店铺，这里不仅仅是一个服装空间，它被设计成一个物流中心和多用途的活动场所。
OMA建筑事务所的研究部门AMO的主管萨米尔·班塔尔(Samir Bantal)和维吉尔·阿布洛(Virgil Abloh)重新思考了实体店在创造这个空间时应该如何发挥作用。在大量商店关闭和网上购物持续兴起的时期，开设实体店的想法变得多余——取而代之的是，实体店是举办讲座、时装秀、音乐和艺术活动等的场所。
这座两层楼的建筑在底楼具有一层不透明的聚碳酸酯墙，可以将其向后推，通过减少后方的储物量并在室外将其引入室外，从而在商店内部打开了空间。“这是第一家Off-White™商店，拥有您所知的门面，即街道水平，因此表情，标牌等字眼,Shop中间则是X，它非常像一个整体。” Abloh说。他补充说：“概念的面孔在立面上表达出来。”
内部非常稀疏，引导着配送中心的内部设计。储物柜坚固耐用，由金属制成，地板由浅色混凝土制成，墙壁衬有波纹金属衬里，天花板覆盖有网状面板。在上方的画廊中感受新空间，并在迈阿密NE 41街127号的现实生活中亲身体验。
（注：本期图文有阿伟编辑整理，只做设计交流，不做商业用途。）
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