WhatsApp 回复率的核心是 “不发纯广告、精准戳需求、给明确回复理由”，以下模板口语化、无压迫感，适配外贸各场景，新手直接抄：
一、新客户开发（首次触达，不尬聊）
1. 精准痛点型（适合有客户基础信息）
Hi [客户姓名]! I’m [你的名字] from [公司名]. Noticed you’re in the [客户行业，如 umbrella retail] business. We just launched a new transparent umbrella with UV protection—lighter than market average and MOQ only 500pcs. Many clients in Australia have re-ordered 3 times this year. Would you like to get a sample to test quality?
2. 借力推荐型（适合有共同联系人）
Hi [客户姓名]! Hope you’re having a great week. Your partner [推荐人 / 合作过的客户名] mentioned you might need high-quality umbrella suppliers. We’ve been supplying [客户所在国] market for 5 years, with on-time delivery rate 98%. Could I send you our catalog and best price list for reference?
3. 社媒互动型（适合从 LinkedIn/TikTok 引流）
Hi [客户姓名]! Saw your post about looking for innovative umbrella designs. Our foldable transparent umbrella with custom printing is very popular among young consumers—we can print your logo for free if order quantity meets 1000pcs. Interested to know more details?
二、老客户跟进（维护关系，促返单）
1. 新品通知型
Hi [客户姓名]! Long time no contact—hope your business is booming! We just updated our transparent umbrella line: added wind-resistant frame and eco-friendly material. Here’s the product video [可附链接 / 图片]. Your last order was 6 months ago, do you need to restock recently?
2. 节日关怀型（结合客户国家节日）
Hi [客户姓名]! Happy [节日名，如 Christmas]! To celebrate the holiday, we’re offering 5% discount for repeat orders placed before [日期]. Your favorite transparent umbrella is still in stock, and delivery can be arranged within 7 days. Want to lock the discount?
3. 售后回访型（提升信任）
Hi [客户姓名]! Hope the transparent umbrellas you ordered last month are performing well. Any feedback on quality or packaging? Also, we’ve improved the packaging to reduce damage during shipping—would you like to try the new version in your next order?
三、催单跟进（不施压，给台阶）
1. 报价跟进型（针对已发报价未回复）
Hi [客户姓名]! Just following up on the quotation I sent you on [日期]. Did you have time to check it? If you have any questions about price, MOQ or delivery time, feel free to let me know—I can adjust the plan for you. Looking forward to your reply!
2. 样品反馈型（针对已寄样品）
Hi [客户姓名]! Hope you received the sample we sent on [日期]. What do you think about the quality and design of the transparent umbrella? If you need any modifications (like changing material or size), we can do it quickly. When do you plan to make a decision?
3. 库存提醒型（制造稀缺感）
Hi [客户姓名]! Just a heads-up: the transparent umbrella model you inquired about is in low stock (only 300pcs left). If you place the order this week, we can reserve the stock for you and deliver it on time. Otherwise, you might need to wait 3 weeks for restocking. Let me know your plan!
高回复率小技巧
-
称呼用客户真名（别用 “Dear Customer”），加 1 个表情符号（如🌂、✨）更亲切； -
结尾给明确 “回复钩子”（如问意见、给选项），别只说 “Looking forward to your reply”； -
避免长篇大论，每段不超过 3 行，重点信息加粗（如价格、折扣、库存数量）。
往期推荐:
