138届秋季广交会第一期结束了，很多外贸企业接待了好些客户，也拿到了不少名片和线索。但回到办公室打开邮箱，为啥回复寥寥？
A类
现场下单的客户
B类
印象深刻的高潜
C类
交换名片、简单聊聊的客户
D类
随便逛逛的客户
跟进
展后7封跟进邮件模板
第一封邮件：展会后的初步联系
发送时间：展会结束后2-3天内
邮件内容：
介绍：简要回顾您在展会中的交流，感谢对方的时间与关注。
价值主张：重申您公司的核心优势或产品亮点。
行动号召：询问是否有兴趣了解更多，预约一次电话或线上会议。
示例：
Topic: Thank you for meeting at [Exhibition name]
Dear [client name],
Thank you for your time in [Exhibition name]. I am very glad to communicate with you and share the advantages of our [products/services].
We look forward to hearing your feedback about our [products/services] and exploring next steps. Would you be willing to schedule a conference call to discuss this matter further?
With best wishes,
[Your name]
[Your position]
[Company name]
第二封邮件：详细产品介绍
发送时间：第一封邮件后5-7天
邮件内容：
产品/服务详细信息：提供产品规格、使用案例或用户体验。
客户化内容：根据对方需要，精准匹配可能感兴趣的产品信息。
示例：
Subject: More information about [Product name]
Dear [client name],
Good to be in touch again. In consideration of your interest in [specific products/services], we enclose detailed product information to help you better understand our advantages.
If you have any questions or need further information, please feel free to contact us, we are always at your service.
With best wishes,
[Your name]
第三封邮件：客户案例分享
发送时间：第二封邮件后5-7天
邮件内容：
成功案例分享：展示其他客户使用您的产品或服务后的成功案例。
具体成效：列出关键数据或成功指标。
示例：
Topic: See how other customers have successfully used [Product]
Dear [client name],
Would like to share with you some customer success stories. These examples illustrate how we help our clients achieve their goals.
If you would like to discuss how this applies to your company, please let me know.
With best wishes,
[Your name]
第四封邮件：跟进并回答疑问
发送时间：第三封邮件后5-7天
邮件内容：
确认收件：询问之前发件是否收到，是否有任何疑问。
解决疑虑：针对客户可能的疑虑提供解答。
示例：
Subject: Do you have any questions? Happy to help!
Dear [client name],
I believe you have received the product information and customer cases we sent before. If you have any questions or need to discuss the details, please let us know, we will be available 24 hours a day to answer your questions.
Looking forward to hearing from you.
With best wishes,
[Your name]
第五封邮件：提供优惠或试用
发送时间：第四封邮件后1-2周
邮件内容：
特别优惠：提供购买优惠或限定时间的免费试用，创造紧迫感。
详细说明：解释优惠的使用条件及步骤。
示例：
Subject: Enjoy our exclusive offers [Products/Services]!
Dear [client name],
To thank you for your interest, we have prepared a special [offer/trial] for you. This offer is only valid in the future [time limit], I hope you can experience our products and feel its charm!
Please feel free to let us know if you need help activating.
With best wishes,
[Your name]
第六封邮件：邀请参加网络研讨会或活动
发送时间：第五封邮件后1-2周
邮件内容：
活动细节：详细介绍即将到来的网络研讨会或活动。
参与价值：强调参与活动的好处。
示例：
Topic: We invite you to participate in our webinar
Dear [client name],
Are you interested in joining our webinar on [date]? The event will target you about the [topic] you are interested in and you will get more dry goods.
To register, please visit [link] and look forward to your participation.
With best wishes,
[Your name]
第七封邮件：再次确认合作意向
发送时间：第六封邮件后1-2周
邮件内容：
总结沟通：总结之前的沟通并再次重申合作意向。
询问下一步：直接询问合作可能性并建议下一步行动。
示例：
Question: Looking forward to the opportunity to cooperate with you
Dear [client name],
In our previous communication, we discussed how your company can benefit from our [products/services]. We hope to have a deeper understanding of your urgent needs and develop specific cooperation programs.
Sincerely, we look forward to confirming the next cooperation arrangement with you.
With best wishes,
[Your name]
后记： 上述邮件模板旨在帮助您有效跟进展会上获取的潜在客户，逐步建立和深化客户关系，提高转化成功率。
