100句外贸客户跟进话术合集，提升业务沟通效率
适用于不同场景的实用英文邮件模板与口语技巧，助力订单转化
以下整理了100个常见外贸跟进场景下的实用话术，覆盖节日问候、产品推荐、样品沟通、客户关系维护等多个维度，帮助外贸从业者有效提升邮件与电话沟通能力。
- 节日问候：
Hi Mark, Merry Christmas. Wish you and your family happy and healthy. - 假期问候：
Tomorrow is our holiday; I will go to the seaside. What’s your idea of your dream vacation? - 兴趣爱好：
Have you ever been to China? If you are interested in Chinese culture, I strongly recommend visiting the Imperial Palace in Beijing. - 推荐样品：
Here attached specifications of B products. Please kindly check it. Would you like to get a sample? Please advise your shipping address. - 告知寄样：
The samples are ready and we will ship them out this afternoon. Will keep you informed. - 告知快递单号：
Hi Mark, here is your tracking number: XXX XXX XXX via DHL. It will arrive within 5 working days. - 是否收到样品：
Have you received the samples for waybill XXX XXX XXX? Is it suitable for your needs? Please let us know once testing is complete. - 样品反馈：
Hi Mark, it has been two weeks since our last contact. Any feedback about the sample? - 询问报价反馈：
Any feedback about the quotation? Regarding lead time, price, or shipping method—please let us know. We’ll do our best to support your customer order. - 提前通知交期延误：
Please be advised that the lead time is delayed by three days due to bad weather and two days of work suspension. - 根据社媒找话题：
I saw your cats on Instagram. She looks really cute and lovely. I love cats too. Could you please teach me how to take care of pets? - 电话邀约：
Is it convenient for you to have a call on Monday (Aug. 30th) at 5:00 PM or Thursday (Sep. 2nd) at 11:00 AM? - 放假通知：
We will have 3 days off during Mid-Autumn Festival from Sep. 19th to Sep. 21st. - 新品推荐：
Recently, we developed a new product, XXX. It performs well in… Here are pictures and specs for your reference. - 好评邀请：
Could you take a moment to write a review for quality and service? Your suggestions will be highly appreciated. - 天气情况：
Guangzhou is getting hotter, and we stay indoors all day. How is the local weather in your area? - 问小孩情况：
Your daughter looks sweet and smart. How old is she? - 问行程：
Hi XX, I saw your post on Facebook. The scenery looked beautiful! Where did you travel to? - 推荐新品：
Hi dear, we have new items for sale these days. Kindly check the attached file and let me know if more details are needed. - 目录更新：
Hello dear, hope you’re doing well. Here is our updated catalog for your reference. Hope some models meet your requirements. - 价格调整：
Hello dear, I’m writing to inform you about our price adjustment. You’ll be pleased to know we offer better value than competitors. - 价格表更新：
I am enclosing a price list for your reference; please let me know if you have questions. - 产品瑕疵：
We noticed slight defects in these devices and need more time to resolve the issues. - 打折促销：
We offer up to a 20% discount on selected items during September. - 介绍当地住宿：
I am planning a business trip to New York from October 1 to October 10. Can you recommend a good restaurant nearby? - 感恩：
Hi dear, I just wanted to thank you for everything you've done for me. - 告知可小批量定制：
Hello dear, great news! We can provide customized logos with small order quantities. - 延迟交货：
Please accept our sincere apologies for the delay in delivery. - 开工邮件：
Dear, how are you? I’ve just returned from the Chinese holiday. Please feel free to reach out for any inquiry. - 诉苦：
Sometimes I feel overwhelmed when there's no reply and no orders from you, which makes me lose confidence. How’s the job market in your country? - 免费样品：
We're launching a sales discount in September, and we can offer free samples before your order if needed. - 客户喜好：
If you were to buy a bag, which brand would you choose? - 客户推荐：
Hello dear, I plan to read one hour every day. Do you have reading recommendations? May I know what books you're reading now? - 公司证书介绍：
Our products have UL, CE, RoHS approvals. Certifications are attached for your reference. - 产品范围介绍：
Our main products include A, B, C, and D. B series is very popular in your region. Interested in learning more? - 夸奖：
How long have you been in this industry? You look like an expert! - 市场行情分享：
Some customers told me their markets love the products. How about your retailers and consumers? - 表达意愿：
This price list serves as a guideline only. Let me know if anything interests you—we can give tailored advice. - 了解客户生活：
I see your headquarters are in Dallas, Texas. My sister lives there and enjoys the city. How long have you been based there? - 我能为你做什么：
We can send you a sample for testing, helping reduce risks. - 天气：
The weather in Shenzhen has been unpredictable lately. How about your city? - 了解客户计划：
It seems life has changed. What’s your goal for this year? - 客户习惯：
Are you more of a morning person or a night person? I can contact you at your preferred time. - 介绍公司：
Hi..., our company is a professional XXX manufacturer located in XX city. - 介绍自己：
Hi..., this is XXX from XXX company. - 推荐新品：
Hi..., we launched a new product line this year, receiving strong feedback from other clients. You're the first recommendation in your region—would you like more information? - 发产品画册/目录：
Hi..., here is our newest product catalog for your reference. - 发价格表：
Hi..., attached is a price list for our best-selling products. Feel free to ask any questions. - 节日祝福：
Wish you a wonderful holiday season and a Happy New Year! Best wishes to your family. - 我们的一些节日习俗分享：
We are approaching Dragon Boat Festival. People celebrate by dragon boat racing, making zongzi, and many other lively customs. - 浏览客户网站推产品：
I visited your website and noticed X products are listed. Since we’ve produced similar items for years, would you mind comparing our offerings?
跨境电商外贸开发信常用英文模板合集
适用于各类客户沟通场景的实用英语表达
52. 假装请客户帮忙从其国家购买特色物品
Hi..., could you help me to buy XXX from your country, pls? I'll pay for it and the shipping cost.
53. 展会动态，询问是否参加
Do you have any plan to visit the exhibition next month in Guangzhou city?
54. 免费样品提供
Free samples are available. I'll send you one for testing if required.
55. 询问样品反馈情况
If there is any feedback for the samples?
56. 旅游分享
I am on vacation at XX place. It's beautiful here. I've shared pictures with you. If you get a chance to come to China, this place is worth visiting.
57. 遇到的美食图片分享
I cooked my favorite Chinese food, XXX, by myself today. I'm very happy with my cooking progress. It tastes good, and I want to share it with you.
58. 根据客户兴趣爱好分享事物
I know you like XXX very much. I went shopping today and thought of you when I saw this. You must look beautiful if wearing it.
59. 时事动态关心问候
According to news reports, the situation of the rainstorm in your country is becoming more severe. Please take care of yourself and your family, and try not to go out. If there is anything I can help you with, please feel free to let me know.
60. 客户生日祝福
Happy birthday to you and best wishes!
61. 放假通知
We will have the Chinese New Year holidays from XX to XX. If you have an order plan recently, please arrange it in advance so we can ship before the holidays.
62. 产品促销活动介绍
This month is Alibaba Procurement Festival. With company approval, there will be great discounts for ordering this product this month — this will benefit you.
63. 邀请客户来中国看厂
I am pleased to invite you to China to visit our new exhibition hall...
64. 客户问候
I heard that the pneumonia epidemic in your country is worsening. How are you and your family doing? Please take care of yourself and your family.
65. 节日问候
As Christmas is coming soon, what are your plans?
66. 产品认证说明
Our product has passed these tests attached. Can I know if your products need to meet these test standards in your market?
67. 新产品介绍
We have developed a new product. Here are the pictures and specs. We hope you’ll like it and consider adding it to your product line to gain market share ahead of others, as we haven’t shown it to other customers in your country yet.
68. 产品发货图片分享
The goods are ready to ship to one of our customers. See attached picture.
69. 验货情况分享
Recently we received a big order from ABC company. Their inspector is checking the goods now. Find attached pictures and the passing report. Would you require inspection after placing an order?
70. 天气状况沟通
It’s been raining a lot here lately. How about where you are? A video is attached.
71. 个人健康与生活
I’ve been distressed lately because I’ve gained a lot of weight. Do you have better ways to lose weight? What kind of sports do you enjoy?
72. 关于家庭话题
I saw your profile picture is with your daughter. She’s so cute. How old is she? I have a daughter who’s two years old.
73. 了解客户销售情况
How is your sales situation? Is there anything we can do to support you better?
74. 个人婚姻状况分享
I’ve been married to my husband for four years. Are you married?
75. 关于饮食交流
On weekends, I usually cook for my family. Do you enjoy cooking? Have you ever tried Chinese food?
76. 旅游经验分享
Last week, I traveled to **city in China and would like to share some pictures with you. Have you ever visited China before?
77. 工作经历交流
I have worked in this industry for five years. May I know how many years you’ve been in this field? What’s your opinion on its development prospects?
78. 客户好评案例分享
Today we received a good review from one of our customers (see attached). We conduct customer feedback surveys every month to continuously improve ourselves.
79. 参加展会的经历
Our company participated in the Canton Fair in 2018 and received many orders from there. Have you attended the Canton Fair before?
80. 向客户请教建议
Our company is planning to develop a new product. Do you have any suggestions on what's trending in your market? As someone experienced in this industry, your opinion would be valuable.
81. 汽车相关话题
I went to Munich, Germany, four years ago on business and visited the Audi exhibition. What car brand do you prefer?
82. 限时促销活动
Good news! We’re offering a promotion at the end of the month — a big discount and a two-year warranty if you place an order this month. What’s your opinion?
83. 合作品牌背书
We've deeply cooperated with ** and ** brands for three years. So we're confident about our product quality and service. We believe we can be one of your reliable suppliers.
84. 提问吸引客户
Would you like to become our exclusive agent in your country? Are you interested in building your own cycling wear brand? Would you like Italy-quality cycling wear at competitive prices?
85. 假期结束问候
Hi, how’s it going recently? I assume you’ve returned to work today. I hope you had a wonderful vacation over the past few weeks. Looking forward to hearing about your interesting travel experiences!
86. 长时间未联系的开场白
Hey, how are you? It's been a while since I last heard from you. Are you still working on the previous project? We have many new items recently and really want to share them with you — would you like to know more?
87. 介绍近况拉近距离
Hi, Joanna’s back! How are you? I've recently become obsessed with swimming. I feel excited learning new skills even now. I believe this makes me a better supplier for you. How about you?
88. 询问近期项目进展
Hi, how are you doing? I'm still very interested in the project you mentioned earlier. Have you made any updates? You know, we're always ready to support you.
89. 通报公司新动态
Hi, everything good? Great news for you! We've updated our catalog and added many fantastic products for your reference. We're expanding our market with more high-end knives, featuring popular designs and imported high-quality materials. So, I think you can upload many new items to your website soon!
90. 生日（节日）后续问候
Hi, Happy Birthday! I noticed yesterday was your birthday, sorry for the late wish. Hope you have a healthy and happy future! In China, we celebrate birthdays with special foods like noodles and baozi — what did you eat yesterday? If you visit China someday, you'll discover hundreds of noodle variations across the country. Any plans to visit China?
91. 样板试探性沟通
Hi, how are you? I have some good news — our engineering team confirmed yesterday that we can produce the model you mentioned earlier. Would you like to start the sample process?
92. 报价后再跟进
Hi, hope you're well! May I ask your thoughts on our offer? We’ll try our best to accommodate you once we receive your reply. We really don't want to lose a good customer like you. If there’s anything else we can do, we'd be more than happy to help.
93. 年轻客户的轻松开场
Hi! Everything good? I'm taking courses this year to improve my knife expertise. Want to get free and beautiful professional training? I'd be glad to assist :)
94. 基于兴趣展开对话
Hey, just wanted to share a nice car with you. Achieving one like this is my goal for this year.
95. 提供专业建议
I carefully checked your website and found the product photos unclear. We’d like to provide you with more professional and clear images if you place an order with us.
96. 价格折扣促单策略
We had a customer order 1,000 pieces of this cycling jacket last week. If you confirm your order this week, we can give you a 2% discount — arranging the order at once helps save on raw material and labor costs for us.
97. 善意提醒质量重要性
Please be careful when the price is too low. We had a customer order from a much cheaper factory and now complains daily about the poor quality.
98.请教客户
I must say you are really so experienced. And I have learned a lot from you.Could you please tell me what requirements your country normally have for this product?
99.交期
May I know when will you need these items? Our production takes 4 weeks Normally you’re your order is urgent, we can put as urgent order for you.
100.表达合作意愿
I'm glad you have a good supplier. Anyway It's never too bad to have one more option. As you know one factory can't catch all your delivery date in time especially when it's their peak season.