此篇为摘录, 主要来自Neil Petal的Thread, 补充一点我的观察.
Here's a translation of the text into idiomatic Chinese, presented with English sentences above and corresponding Chinese sentences below:
AI will make marketing harder, not easier.
You are looking at AI the wrong way.
Sure, it can help with tasks and save you some time.
But just like how the Cloud made it easier for people to create startups, it also made it cheaper.
但就像云计算让人们更容易创建初创公司一样，它也降低了创业成本。
AI will do the same… it will make it easier for people to create products and services.
人工智能也将如此……它将使人们更容易创造产品和服务。
But do you know what that does? It causes people to spend more on marketing and sales.
但你知道这会导致什么吗？它将使人们在营销和销售上投入更多。
Just look at this data from David Spitz, from BenchSights.
看看来自BenchSights的David Spitz提供的这些数据。
150%, 167%, 179%, 206%, 224%, 249%, 249%, 264%
150%、167%、179%、206%、224%、249%、249%、264%
That's data over the last 8 quarters.
In other words, SaaS companies are spending $2.64 to generate $1 in revenue. Not profit… that's just revenue.
换句话说，SaaS公司花费2.64美元才能产生1美元的收入。注意，这只是收入，而非利润。
This means it would take you 2.64 years to earn back what you spent to generate that revenue… and that doesn't even mean it's profitable.
这意味着你需要2.64年才能收回用于产生该收入的支出……而这甚至不意味着你已经盈利。
When we surveyed 113 later-stage startups in various industries, we found that they spend an average of 27.59% of their money raised on marketing.
当我们调查了113家处于后期阶段的各行业初创公司时，我们发现他们平均将27.59%的融资用于营销。
AI may help you perform marketing tasks faster. But it also has reduced costs for startups… which means more competition and a shift to money being spent on acquiring customers.
人工智能可能帮助你更快地完成营销任务。但它也降低了初创公司的成本……这意味着更激烈的竞争，以及资金更多地转向用于获取客户。
我的观察: 意识到和已经运用AI的小伙伴确实能够更高效的处理工作和做营销了, 但是我觉得潜在的风险还是有的, 主要就是你的竞争对手也能很快学会和掌握相关的技能, 原先的内容创作的技能差距已经被工具拉平了, 现在只能拼想法, 创意, 品牌和各个流量细节的组织运用来甩开他们.
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