这篇转自John Rush的近期的一篇短文, 主要总结了他做了24个项目之后, 对整个工具站市场的一些总结归纳, 其中的很多点, 很有参考价值.
之前在号内发过一篇他的文章, . 就是他的项目从立意, 实施, 落地到盈利的整个流程总结, 质量也很高.
John是一个很有名的一人企业家(solopreneur), 也是工具站领域的大佬, 社媒上有几十万的关注, 一个人手上同时跑着二十几个项目, 日常有很多创业的思考和经验分享, 还开发了一些免费的工具给大家使用.
工具站相关领域, 或单纯对创业, 增长感兴趣的可以去社媒关注一波.
原文:
I've studied transactions across all my 24 products:
1. US customers' LTV is 2.4x bigger than EU and 5x bigger than the rest.
2. US churn is 3x lower than EU.
3. OneTime products are more popular in EU than US.
4. While US accounts for 25% of the traffic, they customers generate over 60% of the revenue.
5. Social Media traffic and conversion was 5x better when I had my major activity in US timezone compared to EU timezone.
6. It gets clear now why most successful startups are from US. Take one random project where EU LTV is $190 and US LTV is $600. With $190 the whole project doesn't really make sense, but with $600 it's suddenly an amazing business.
7. Seems like the best setup these days: build in EU and sell to US.
8. Asia is growing. The LTV has doubled in the last 12 months for indian users. If it keeps going this way, asia and India will soon surpass EU.
9) UK is right between US and EU. Better than EU but worse than US on LTV/Churn.
10) Turkiye is also growing really well, almost like India. Very surprising.
11) Key insight: focus on US as a primary market.
美国客户的LTV(客户终身价值)是欧洲的2.4倍，是其他地区的5倍。
尽管美国只占总流量的25%，但他们的客户贡献了超过60%的收入。
当我的主要活动在美国时区时，社交媒体的流量和转化率比在欧洲时区好5倍。
现在很明显，为什么大多数成功的初创公司来自美国。以一个随机项目为例，欧洲的客户LTV是190美元，而美国的是600美元。用190美元来看整个项目似乎不太划算，但用600美元来看，它突然变成了一门很棒的生意。
这似乎是当下的最佳策略：在欧洲研发，面向美国销售。
亚洲正在增长。印度用户的LTV在过去12个月中翻了一番。如果继续这样下去，亚洲和印度很快将超过欧洲。
英国的情况介于美国和欧洲之间，LTV和流失率方面比欧洲好，但不如美国。
土耳其的增长也非常好，几乎像印度一样，非常令人惊讶。
有些地方翻译的不够精准地道, 可以对比英文再看一遍.
Hope it helps, That's it.
