▌当地时间11月11日上午10时，山推欧洲研发中心在德国正式揭牌成立。潍柴集团副总经理金钊、山推股份副总经理黄亚军出席揭幕仪式并致辞。山推研究总院、博杜安国际发动机有限公司、潍柴欧洲运营中心、林德液压、潍柴动力欧洲创新中心、山推比利时子公司及欧洲经销商等相关负责人共30余人参加。
At 10:00 a.m. local time on November 11, the Shantui (Europe) R&D Center was officially inaugurated in Germany. Jin Zhao, Deputy General Manager of Weichai Group, and Huang Yajun, Shantui Vice President, attended the ceremony and delivered speeches. More than 30 representatives from Shantui R&D Headquarters, Moteurs Baudouin, Weichai Europe Operation Center, LHY Powertrain, Weichai Power European Science & Technology Innovation Center, Shantui Belgium, and European dealers also attended the event.
▌欧洲、北美市场技术底蕴深厚、产业成熟度高、准入门槛严苛，当地客户对产品动力性能、燃油经济性、耐久可靠性有着更高标准的同时，高度关注驾乘舒适性、智能化水平与外观细节品质，是公司资源倾斜、重点攻坚的高端核心市场。
Europe and North America are highly developed markets with mature industries and stringent market access requirements. Local customers have high expectations for power performance, fuel efficiency, durability, and reliability, while also placing great emphasis on operator comfort, intelligent technologies, and design quality. These markets are therefore key strategic priorities for Shantui.
▌山推欧洲研发中心的成立，是山推深入推进国际化战略、加快高端化转型、提升全球市场竞争力的重要举措，也是积极融入欧洲高端工程机械产业生态、推动研发体系国际化布局的重要一步。中心将充分发挥区位优势和集团产业协同优势，坚持以市场需求为导向、以技术创新为驱动，持续提升高端产品定义能力、技术研发能力和全球客户需求响应能力，加快推动研发成果向产品竞争优势转化，为山推突破欧洲及北美高端市场、打造具有全球竞争力的工程机械品牌注入新动力。
The establishment of the Shantui (Europe) R&D Center marks an important step in advancing Shantui's internationalization strategy, accelerating its high-end transformation, and strengthening global competitiveness. It also represents a key move in expanding Shantui's global R&D network and integrating into Europe's high-end construction machinery industry. Leveraging its local presence and the industrial synergies of Weichai Group, the center will focus on customer needs and technological innovation, strengthen product development and R&D capabilities, and turn innovation into product advantages, supporting Shantui's expansion into high-end markets in Europe and North America.
▌揭牌仪式结束后，与会人员召开专题座谈会。围绕欧洲研发中心战略规划、欧洲市场发展趋势、客户需求、产品性能提升及后续市场拓展等方面进行了充分沟通，为后续产品研发和市场工作明确方向。
Following the ceremony, participants held a meeting to discuss the center's strategic planning, European market trends, customer needs, product performance improvements, and future market expansion, setting directions for subsequent R&D and market initiatives.
From product exports to capability co-creation, Shantui will continue to strengthen its international dealer technical empowerment system and gradually expand technical training and knowledge-sharing initiatives across more overseas markets. By encouraging the exchange of technical knowledge and service experience, Shantui aims to continuously enhance dealers' overall capabilities in product promotion, technical support and after-sales service. With ongoing professional support, Shantui will grow and develop alongside its global dealers, create greater value for customers and explore new opportunities in international markets.
▌山推欧洲研发中心的成立，是山推深入推进国际化战略、加快高端化转型、提升全球市场竞争力的重要举措，也是积极融入欧洲高端工程机械产业生态、推动研发体系国际化布局的重要一步。中心将充分发挥区位优势和集团产业协同优势，坚持以市场需求为导向、以技术创新为驱动，持续提升高端产品定义能力、技术研发能力和全球客户需求响应能力，加快推动研发成果向产品竞争优势转化，为山推突破欧洲及北美高端市场、打造具有全球竞争力的工程机械品牌注入新动力。
