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近日，东风进出口公司中重型商用车海外事业部组织开展“客户价值之旅”参观考察活动。两批海外客户先后到访，分赴十堰、襄阳、武汉三地，参观整车工厂及核心产线，实地考察新能源中重卡、电动轻卡等主力产品，并走进品牌体验中心与东风汽车博物馆，全面了解东风商用车制造能力、技术积累与品牌底蕴。期间，东风进出口与客户围绕市场合作、渠道建设及年度业务规划深入洽谈，取得积极成效。
据悉，“客户价值之旅”是东风进出口面向海外重点客户开展的专项市场活动，旨在通过“看得见、摸得着”的实地考察，将制造实力、产品性能和服务体系转化为客户可感知的合作信心。
考察中，海外客户重点了解东风新能源中重卡、电动轻卡等产品，围绕充电配套、续航表现、场景适配等议题与技术人员进行深入交流，并对东风新能源商用车产品性能给予高度评价。客户还系统了解东风“研发-制造-销售-服务”全链条能力，实地参观整车工厂，深入了解实车。
通过深入考察与洽谈，客户明确表达新能源商用车合作意向，并确认首批订单。东风进出口与客户达成多项合作成果，并就业务布局开展实质性对接。双方同步完成下一年度业务规划对接，为后续市场布局与放量提供支撑。
此次“客户价值之旅”是东风进出口海外市场开拓与渠道建设成果的具体体现。下一步，东风进出口将坚持以客户为中心，持续提升产品竞争力与市场服务能力，推动公司海外业务实现更高质量发展，与全球合作伙伴共创价值、共享成果、共赢未来。
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Recently, the Medium and Heavy Commercial Vehicle Overseas Business Department of DFMIEC organized a “Customer Value Journey” inspection and visit activity. Two groups of overseas customers visited successively and traveled to Shiyan, Xiangyang and Wuhan, where they visited complete vehicle plants and core production lines, conducted on-site inspections of main products including new energy medium- and heavy-duty trucks and electric light trucks, and visited the Brand Experience Center and Dongfeng Museum to gain a comprehensive understanding of Dongfeng’s commercial vehicle manufacturing capabilities, technological accumulation and brand heritage. During the visit, DFMIEC and the customers held in-depth discussions on market cooperation, channel development and annual business planning, achieving positive results.
The “Customer Value Journey” is a special marketing activity organized by DFMIEC for key overseas customers. It aims to translate the company’s manufacturing strength, product performance and service system into customers’ tangible confidence in cooperation through “visible and tangible” on-site inspections.
During the inspection, the overseas customers focused on Dongfeng’s new energy medium- and heavy-duty trucks, electric light trucks and other products, and had in-depth exchanges with technical personnel on key topics such as charging infrastructure, range performance and scenario adaptation. They spoke highly of the performance of Dongfeng’s new energy commercial vehicle products. The customers also gained a systematic understanding of Dongfeng’s full-chain capabilities in R&D, manufacturing, sales and service, and visited complete vehicle plants and actual vehicle displays on site.
Through in-depth inspections and discussions, the customers explicitly expressed their intention to cooperate on new energy commercial vehicles and confirmed the first batch of orders. DFMIEC and the customers reached multiple cooperation outcomes and carried out substantive engagement on business layout. The two sides also completed alignment on business plans for the following year, providing support for subsequent market layout and volume growth.
This “Customer Value Journey” is a concrete manifestation of DFMIEC’s achievements in overseas market development and channel building. Going forward, DFMIEC will remain customer-centric, continuously enhance product competitiveness and market service capabilities, and promote higher-quality development of the company’s overseas business. Together with global partners, DFMIEC will jointly create value, mutually share benefits, and work together for a win-win future.
供稿：田照洋
编辑：李昀冉
编审：刘颖
热议 | 怎么看、怎么干？东风进出口干部这样答！
