海外事业部组织召开中国二十二冶11月海外市场营销例会- 大数跨境

国际工程与海外项目

2026-11-12

导读：海外事业部组织召开中国二十二冶11月海外市场营销例会

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为深入落实公司2026年海外市场营销专项工作部署，扎实推进“12257”营销战略落地走深，持续完善深化“两个营销”体系建设，全面复盘总结2026年1-10月海外市场营销工作成效，细化四季度攻坚举措、压实年度收官责任，11月7日，海外事业部组织召开中国二十二冶11月海外市场营销例会，海外事业部总经理、党委副书记郭孔松出席会议并讲话，总经理助理刘跃齐主持本次会议。

向上滑动阅览英语翻译

On 7 November, the Overseas Engineering Division convened the November Overseas Marketing Meeting of MCC22. The meeting was held to thoroughly implement MCC22's 2026 special deployment for overseas marketing, to carry the “12257” marketing strategy through to deeper and fuller implementation, to further improve and consolidate the "Two Marketing" system, to comprehensively review and summarize the results of overseas marketing work from January to October 2026, to specify the key measures for the fourth-quarter campaign, and to firmly assign responsibility for closing out the year on target. Guo Kongsong, General Manager and Deputy Secretary of the Party Committee of the Overseas Engineering Division, attended the meeting and delivered a speech, and Assistant General Manager Liu Yueqi chaired the meeting.

会上通报了公司海外市场年度指标阶段性完成情况，深入查摆当前营销工作存在的短板弱项和薄弱环节，逐一听取了海外事业部、印尼公司、马来公司、金结公司、冶金公司、天润公司、装配式公司1-10月份市场营销工作专项汇报。

向上滑动阅览英语翻译

At the meeting, a briefing was given on the progress made to date against MCC22's annual overseas market targets; the shortcomings, weaknesses and weak links in current marketing work were examined in depth; and special reports on marketing work from January to October were heard one by one from the Overseas Engineering Division, the Indonesia Company, the Malaysia Company, the Metal Structure Company, the Metallurgical Company, the Tianrun Company and the Prefabricated Construction Company.

郭孔松深刻剖析了当前海外业务发展面临的机遇与挑战，强调各涉外单位要坚定发展信心，以决战决胜姿态冲刺全年各项营销指标，并提出三方面协同推进意见：

一是海外事业部要切实履行“海外市场开发部+海外风险管理总牵头部门”职能，定期召开海外市场营销月度例会，常态化组织冶内外涉外公司对标交流，打破信息壁垒，建立健全信息互通、联合攻坚的常态化沟通机制，加快形成海外营销“一盘棋”、协同出海“一股劲”的整体格局。

二是坚持问题导向，系统分析年度营销指标差距，逐单位梳理在手跟踪项目的堵点难点，建立台账、挂牌督办，针对性给出协调解决路径，全力打通项目落地 "最后一公里"，确保年底可签约项目应签尽签、能落尽落。

三是立足国别实际，系统梳理各区域拳头产品和优势产业布局，动态优化业务结构，紧盯市场形势变化和中资外投方向，及时推动业务转型升级，持续提升差异化竞争能力和海外市场开发质效。

四是聚焦重大项目攻坚，海外事业部针对七项重大项目组建专班、定期召开专班会议，压实攻坚力量，确保投标工作有条不紊、高效推进，以项目落地带动海外市场增量拓展。

五是各涉外二级单位加压奋进，把握50余天冲刺窗口期，铆足干劲全力攻坚，力争圆满完成全年海外营销指标任务。

向上滑动阅览英语翻译

Guo Kongsong made an in-depth analysis of the opportunities and challenges currently facing the development of overseas business, stressed that all overseas-related units must firm up their confidence in development and sprint towards all the annual marketing targets with a determination to fight and win, and put forward opinions on coordinated progress in three aspects:

First, the Overseas Engineering Division must earnestly perform its functions as both the "Overseas Market Development Department" and the "Lead Department for Overseas Risk Management,” convene the monthly overseas marketing meeting on a regular basis, routinely organize benchmarking exchanges among overseas-related companies within and outside the MCC system, break down information barriers, establish and improve a regular communication mechanism for information sharing and joint problem-solving, and accelerate the formation of an overall pattern in which overseas marketing moves as "one chessboard" and coordinated overseas expansion proceeds as "one concerted effort.”

Second, adhere to a problem-oriented approach, systematically analyze the gaps against the annual marketing targets, identify unit by unit the bottlenecks and difficulties of the projects currently being tracked, establish a register and supervise each item on a listed basis, provide targeted paths for coordination and resolution, and make every effort to clear the "last mile" of project implementation, so as to ensure that all projects that can be signed by the end of the year are signed and all those that can be secured are secured.

Third, proceed from the actual conditions of each country, systematically review the flagship products and the layout of advantageous industries in each region, dynamically optimize the business structure, keep close track of changes in market conditions and the direction of Chinese outward investment, promptly promote business transformation and upgrading, and continuously enhance differentiated competitiveness and the quality and effectiveness of overseas market development.

Fourth, focus on the campaign for major projects. The Overseas Engineering Division has set up dedicated task forces for seven major projects and will convene regular task force meetings to concentrate forces on the campaign, ensure that bidding work proceeds in an orderly and efficient manner, and drive incremental expansion of overseas markets through project implementation.

Fifth, the overseas-related secondary units must step up their efforts, seize the sprint window of more than 50 days, work with full vigor and press ahead with the campaign, and strive to fulfil the annual overseas marketing targets in full.

海外事业部总经理助理刘跃齐就贯彻落实会议精神提出具体要求，各二级单位须梳理在手重点项目、定人定时冲刺四季度，聚焦“重点项目、高端拜访”两大抓手，加压奋进、合力攻坚，确保全年海外营销指标圆满收官。同时，树牢底线思维，严守合规经营红线，强化境外项目全过程风险防控，做到市场拓展与风险防控同频推进，确保海外业务行稳致远。

向上滑动阅览英语翻译

Liu Yueqi, Assistant General Manager of the Overseas Engineering Division, set out specific requirements for implementing the spirit of the meeting: all secondary units must review the key projects in hand, assign responsible persons and deadlines for the fourth-quarter sprint, focus on the two major levers of “key projects” and “high-level visits”, step up efforts and join forces in the campaign, and ensure that the annual overseas marketing targets are brought to a successful conclusion. At the same time, they must firmly maintain a bottom-line mindset, strictly observe the red line of compliant operation, strengthen risk prevention and control throughout the whole process of overseas projects, advance market expansion and risk prevention and control in step, and ensure that overseas business progresses steadily and sustainably.

各涉外二级单位线上参会

会议进一步统一全员思想、明晰攻坚路径、压实层级责任，为海外市场营销冲刺决胜筑牢工作基础。

印尼公司总经理李东、副总经理田军，马来公司副总经理（主持工作）付强、副总经理单连文，金结公司副总经理杜永纯，装配式公司副总经理郑喜明，冶金公司总经理助理杨康，天润公司市场开发部营销总监张家松、集团一级技术专家王爱华，海外事业部机关市场营销中心相关人员以现场及视频方式参加会议。

向上滑动阅览英语翻译

The meeting further unified the thinking of all staff, clarified the path for the campaign and tightened responsibility at every level, laying a solid foundation for the final sprint of overseas marketing.

Li Dong, General Manager, and Tian Jun, Deputy General Manager, of the Indonesia Company; Fu Qiang, Deputy General Manager (acting as head) of the Malaysia Company, and Shan Lianwen, Deputy General Manager; Du Yongchun, Deputy General Manager of the Metal Structure Company; Zheng Ximing, Deputy General Manager of the Prefabricated Construction Company; Yang Kang, Assistant General Manager of the Metallurgical Company; Zhang Jiasong, Marketing Director of the Market Development Department of the Tianrun Company, and Wang Aihua, Grade I Technical Expert of MCC22; and relevant personnel from the Marketing Center of the Overseas Engineering Division headquarters attended the meeting on site and by video.