光聚棱镜万象生：第九届进博会百联展台，构筑消费智联新场域 Bailian At CIIE: MYRIAD PRISM Offers Next-Gen Experiences!

As the fragrance of Osmanthus still lingers in the air,the China International Import Expo(CIIE)is back once more to introduce the latest industry developments and innovations!The 9th CIIE will take place at the National Exhibition and Convention Center(Shanghai)from November 5th to 10th,2026.

Bailian is set to make another high‑profile appearance at prime booth B3‑03,in Hall 6.2 for Consumer Goods.Centered on the concept MYRIAD PRISM:The Bailian Prism-Envisioning New Spaces for Intelligently Connected Commerce,which is the nearly 1000‑sqm innovative space.

The prism refracts a kaleidoscope of highlights,breaking the boundaries of conventional retail.Bailian Group presents three core zones:Threads of Light and Companionship,Moments Imprinted in Scent,and Shanghai Gifts from Around the World.

Bringing together global merchandise and innovative consumer experiences,the booth builds a bridge between international brands and Chinese consumers,enabling premium global products to tap into the Chinese market.

These products can be purchased offline at the exhibition booth,at the No.1 Shopping Center under Bailian Inc.,and at the fashion buyer store the bálancing.The transformation of‘exhibits into merchandise’has also turned CIIE buzz into sustained consumer traffic and incremental development.

Threads of Light and Companionship:Trend and Symbiosis Under a Global Vision

穿搭不止是衣服，更是日常的氛围感！「衣间伴影」板块主打服饰、配饰还有可爱的宠物用品，从上身穿搭到宠物陪伴好物，把生活里的潮流巧思全部安排上。

Fashion is more than clothing,it sets the vibe for everyday life.The Threads of Light and Companionship zone features apparel,accessories and pet goods.It brings trendy inspirations for distinctive personal wear as well as items for your beloved pet companions as well.

这里集齐来自9个国家45个品牌，上百件精选服饰配饰。既有AMI、BALMAIN、A.P.C.、Helmut Lang等国际大牌，也有Feng Chen Wang、SANKUANZ等实力满满的中国原创设计师品牌。

On display are over 100 curated apparel and accessory pieces from 45 brands across 9 countries.

Highlights include international designer labels AMI,BALMAIN,A.P.C.,Helmut Lang,alongside home-grown Chinese talents Feng Chen Wang and SANKUANZ.

逛展试衣可不只是简单挑衣服！现场AI语音互动超有意思：你直接说出自己的穿搭喜好、要出席什么场景，AI快速分析，直接生成你的专属穿搭形象，同步推荐the bálancing的搭配单品。扫码就能保存专属造型海报，看完体验直接对接消费，一站式搞定！

The try-on experience at the booth has been upgraded this year!Have fun and experiment with the on-site AI voice interaction:tell the AI your style preferences and occasion needs.The system will instantly generate your personalized fashion look and recommend matching items from the bálancing collection.

Scan the QR code to save your custom-look poster,seamlessly bridging immersive experience to purchase.

Moments Imprinted in Scent:Visualizing Aroma,Exploring Global Olfactory Aesthetics

用香气标记生活的每一个小瞬间！「馥刻时光」以香氛为核心，把看不见摸不着的气味，变成记录回忆的独特载体。展区汇聚10个国家及地区21个品牌，一共160多款香氛好物，Antinomie、Carrière Frères、Côte Noire、Dr.Vranjes Firenze悉数到场。香水、香薰、香薰蜡烛应有尽有，清冷木质香、馥郁花香轮番登场，闻香就像环游全世界。

Mark precious life moments with scent!Centered on fragrances,Moments Imprinted in Scent turns invisible aroma into a special memory-keeping medium.

More than 160 fragrance products from 21 brands across 10 countries and regions are showcased,including Antinomie,Carrière Frères,Côte Noire,Dr.Vranjes Firenze.You will find top quality perfumes,home diffusers and scented candles,ranging from crisp woody notes to rich floral bouquets.One sniff of these wonderful fragrances feels like travelling around the globe!

告别枯燥静态摆展，香氛玩法科技感拉满！拿起任意一款香氛产品，面前大屏立刻跳出酷炫动态画面，依靠色彩渐变、粒子动画，香水的前、中、后调直接肉眼看得见！嗅觉+视觉双重享受，选香不再只是闻一闻，直接变身看展式艺术体验。

Say goodbye to static display.This fragrance zone is techpowered!Pick up any fragrance product,and the large screen will instantly render stunning dynamic visuals.

Gradient colors and particle animations visualize top,heart and base notes of each perfume.It is a dual treat for your nose and eyes:fragrance picking here evolves into an elegant and educational visual journey!

百联也是进博会首发首秀首展的常客，本次展台两场重磅首发千万别错过！

Bailian is a long-time participant of CIIE’s debut,premiere and first-show events.Two major launches are not to be missed:

11月8日：泰国PHUTAWAN普达湾·泰国热带雨林香水系列中国首发中国首发！把森林繁花装进香水瓶，森林秘语、丛林油画等四款香型，氛围感直接拉满。

Be sure to look out for the China debut of Thailand’s PHUTAWAN Secret Forest Perfume collection.Four evocative scents including Sylvan Whispers and Jungle Canvas capture blooming woods inside each bottle for an immersive and atmospheric sensory experience

11月9日：Under Armour X Feng Chen Wang联名系列鞋款中国首发！

率先登场的联名鞋款，将系列关于“WU”的双重灵感落在足下：在延续UA Flare的缓震脚感与全天候穿着体验的同时，以更具辨识度的联名设计语言，为城市穿行、日常运动与风格造型提供兼具性能与态度的选择。鞋款采用适合日常搭配的黑白中性色调，并以功能性鞋面、柔和色彩过渡与流线型轮廓营造层次感；厚实缓震中底带来舒适脚感，特殊纹路橡胶外底提升多场景抓地表现。

同日还有「诗里寻香」Poems&Fragrances丝绸之路香气故事调香工坊，沉浸式玩香，期待现场精彩亮相！

A much-anticipated event is the China debut of the Rebel Daughter collection by Feng Chen Wang×Under Armour.The first collaborative shoe to launch brings the collection’s dual‘WU’inspiration underfoot:while retaining the cushioned feel and all-weather wearability of the UA Flare,it uses a more distinctive collaborative design language to offer a choice that combines performance and attitude for urban commuting,everyday sport,and styling.

The shoe features black-and-white neutral tones suited to everyday pairing,with a functional upper,soft color transitions,and a streamlined silhouette to create depth.A thick,cushioned midsole delivers a comfortable feel,while a specially patterned rubber outsole enhances grip across multiple scenarios.

Shanghai Gifts from Around the World:Shop the World in Shanghai,Embrace Shanghai-style Sentiment

万国好物汇聚上海，挑礼选礼来这里就对啦！「海上集礼」展区，架起世界和上海的桥梁。汇集英、法领事馆甄选好物+源自中国的经典及原创作品，音响、珠宝、瓷器、酒具、自行车、香薰、潮玩玩具一应俱全，多国文化碰撞海派创意，真切感受“在上海，买全球，卖全球”。

A wide selection of excellent goods converge at the Shanghai Gifts from Around the World section.This zone connects curious shoppers from around the globe with the best Shanghai has to offer.

It features curated selections from the British and French Consulates alongside classic and original works from China:including speakers,fine jewelry,porcelain,barware,bicycles,home fragrance and designer toys.

Crosscultural creativity meets Shanghai local flair,bringing to life the vision“Shop the world in Shanghai,for the world from Shanghai”.

好货清单看过来：Brompton小布折叠自行车50周年纪念款、拥有300多年历史的Fortnum&Mason福南梅森茶点、Bowers&Wilkins宝华韦健60周年Zeppelin Pro典藏版限量音响；法国Montagut梦特娇香氛首次公开亮相、Ateliers AME创意礼赠、YellowKorner限量艺术摄影作品等等。

Standout picks include the 50th-anniversary special-edition folding bike from Brompton,timeless tea&treats from London’s famous 300-year-old Fortnum&Mason and the limited-edition 60th-anniversary Zeppelin Pro Prestige Edition speaker by Bowers&Wilkins.

Other highlights include the,fragrance collection from French brand Montagut,creative gifts by Ateliers AME and limited-numbered art prints from YellowKorner.

同时国风海派好物也相当出彩：传承600年御窑文化的景德镇龙珠阁Dragon Pearl Pavilion瓷器、六福珠宝Lukfook Jewellery紫荆芳华系列、吾曰WUYUE新中式美学好物，还有百联联名湖灵野集ELF WORLD限定玩偶。全球好物和本土文化同台亮相，每一件都很有故事。

The collection of Chinese-style Shanghai-rooted highlights are equally impressive,including porcelain works from Jingdezhen’s Dragon Pearl Pavilion,inheriting 600-year imperial kiln craftsmanship and the Bauhinia series by Lukfook Jewellery.

Other desirable highlights include the neo-Chinese aesthetic pieces by WUYUE and limited-edition dolls from the Bailian×ELF WORLD collaboration.Global treasures and local cultural creations stand side-by-side,every piece carries its own unique story.

Digital Cocreation&Light driven Narrative

三大展区是棱镜绽放的多彩光谱，而科技互动装置、光影秀，把逛展体验再升级！

The three zones represent the colourful spectrum refracted by the prism.Tech-driven interactive installations and the light show further elevate the visitor experience.

展台设置棱镜主题AI数字艺术互动装置，普通观众也可以上手创作，你的作品经过AI处理，汇总到展台顶部的棱镜大屏，形成不断变化生长的数字艺术画卷。逛展不再只是看，每个人都能参与共创，给实体零售玩出新花样。

A prism-themed AI digital art interactive installation awaits visitors onsite.You can create original artworks in a revolutionary manner!Processed by AI,your creation will flow onto the large prism-shaped overhead screen,forming an ever-evolving digital canvas.You are no longer merely the audience,but a co-creator,opening new possibilities for physical retail.

从潮流服饰、氛围感香氛，到全球首发新品、海派好礼，百联股份依托the bálancing新型消费体验场，打通全球品牌资源和自身零售网络，让进博“展品”变身可购买的“商品”，把商业空间变成可以玩、可以参与、可以共创的趣味体验地。

From trend-setting apparel and atmospheric fragrances to global debuts and Shanghai-style gifts,leveraging the bálancing New-Gen Consumer Experience Hub,Bailian Group connects worldwide brand resources with its retail network.

It transforms eye-catching CIIE exhibits into desirable purchasable goods sure to ignite the market,turning a comprehensive commercial space into a playful,participatory and co-creative destination.

不止看展品，现场还会举办多场圆桌论坛、沙龙分享、新品发布，围绕科技、艺术和商业融合展开交流，放大进博会溢出效应，把更多全球好货带给国内消费者。

Beyond exhibits,multiple roundtables,salons and new product launches will be hosted to explore the integration of technology,art and commerce.It amplifies CIIE’s spillover effect and brings more global premium products to Chinese consumers.

展台坐标

国家会展中心（上海）6.2H消费品馆B3-03展位

Booth Location：Booth B3‑03,in Hall 6.2 for Consumer Goods,National Exhibition and Convention Center(Shanghai)

展出时间

2026年11月5日-11月10日

Exhibition Period：November 5th to 10th November 2026