中文版
一、背景
平台搜索团队基于用户在站内主动高频的需求表达 query，筛选重点品牌线索，这些线索在站内有明确用户需求指向，能够更准确反映用户购买意图，且当前站内缺少供给。
当前商机中心已上线缺货线索，供商家批量化高效查询，针对性补供给上翻，承接站内热度，提升商家店铺 GMV。
🎯补品对商家有哪些收益
- 覆盖站内热搜词，获得更多自然曝光机会：结合站内搜索热度，优先筛选近期搜索 PV 较高的词。商品一旦覆盖相关缺货词，更有机会展现在搜索结果，获得更多曝光和流量；
- 优化经营判断，提升选品与运营效率：词线索能直接反映用户站内重点需求，为商家提供更及时的市场反馈。商家可据此优化选品、上新和内容运营策略，把资源集中在更有机会成交的方向上；
二、商家如何查看线索
商机中心页面链接：
L2L: https://seller-us.tiktok.com/product/opportunity?sort_field=1&use_like=false&sub_tabs=off_platform_hot_products&shop_region=US
POP: https://seller.us.tiktokshopglobalselling.com/product/opportunity?sort_field=1&tab=trending_keywords&use_like=false
💡商家可查看线索的前提条件：
- 线索关联的品牌，是当前商家有资质授权的品牌；
- 线索关联的类目和当前商家可经营类目匹配；
确保已开通商机中心
- 点击菜单栏【Products】-【Product opportunities】
- 没开通的商家 confirm "information usage agreement" 提交即可进入
在菜单中定位到缺货词线索
- 点击 "trending keywords" tab
- filter 选 "in-demand brand"
选择对应词线索做上品
- 发新品，针对没有发过类似品的情况
可以通过“列表页”和“详情页”进行发新品
- 关联老品，针对过往 30 天内发过类似品的情况
可以通过“列表页”和“详情页”关联老品
Step 1: 选择老品
Step 2: 添加关键词以提升商品的搜索召回率（可添加可不添加，不是必须项）
上品成功
通过右上角的“Your submissions”查看提报记录以及是否通过商机品关联审核
三、商家上品后如何查看
商家在 "Your Submissions" 页面查看通过的商机品的后续经营效果。点击「View」可以查看具体的 Order Trend。
English Version
I. Background
The platform search team selects key brand clues based on users' active and high-frequency demand expression queries in the in-app. These clues have clear user request directions in the in-app, which can more accurately reflect users' purchase intentions, and the current in-app lacks supply.
The current New Business Center has launched Brand Supply Shortage Search Leads for merchants to efficiently query in batches, provide targeted supply, undertake in-app popularity, and increase merchant store GMV.
🎯What benefits can replenishing supply bring to merchants?
- Cover high-search terms on the platform and gain more organic exposure: Based on on-site search popularity, keywords with relatively high recent search PV are prioritized. Once a product covers relevant supply shortage terms, it has a better chance to appear in search results and gain more exposure and traffic;
- Improve business judgment and enhance product selection and operations efficiency: Keyword clues directly reflect key user demand on the platform and provide merchants with more timely market feedback. Merchants can use them to optimize product selection, launches, and content operation strategies, and focus resources on directions with higher conversion potential;
II. How merchants can view the clues
Seller Center link：
L2L: https://seller-us.tiktok.com/product/opportunity?sort_field=1&use_like=false&sub_tabs=off_platform_hot_products&shop_region=US
POP: https://seller.us.tiktokshopglobalselling.com/product/opportunity?sort_field=1&tab=trending_keywords&use_like=false
💡Prerequisites for merchants to view the clues:
- The brand associated with the clue must be a brand for which the merchant currently has valid authorization;
- The category associated with the clue must match the categories the merchant is allowed to operate in;
Make sure the Opportunity Center is enabled
- Click Products → Product opportunities in the menu bar
- If the feature is not enabled, the merchant can enter after confirming and submitting the "information usage agreement"
Locate the supply shortage keyword clues in the menu
- Click the "trending keywords" tab
- In the filter, select "in-demand brand"
Select the relevant keyword clues to list products
- Launch a new product, for cases where no similar product has been listed before
You can launch a new product from either the list page or the detail page.
- Associate an existing product, for cases where a similar product has been listed within the past 30 days
You can associate an existing product from either the list page or the detail page.
Step 1: Select the existing product
Step 2: Add keywords to improve the product's search recall (optional, not required)
Successful listing / association
Check the submission records from "Your submissions" in the upper-right corner and see whether the opportunity-product association review has been approved.
III. How merchants can view performance after listing products
On the "Your Submissions" page, merchants can view the follow-up business performance of approved opportunity products. Click "View" to check the specific Order Trend.