欧盟将地理标志视为商标之外的单独的知识产权类型，为地理标志制定专门法律，提供专门保护。注册地理标志可以确认特定产品的特定质量、特征或声誉主要来源其地理来源。
除了受保护的地理标志（protected geographical indications, PGI）制度，欧盟还有受保护的原产地名称（protected designations of origin, PDO）。
欧盟委员会（European Commission）负责对PGI、PDO进行统一注册，注册PGI／PDO在整个欧盟范围内有效，欧盟各个国家负责对注册PGI／PDO依法进行保护和执法。
PGI／PDO先提交并获得注册，则如果某一商标的使用可能侵犯注册PGI／PDO的，就不得注册和使用，已经注册的应该归于无效。
某一商标的使用可能侵犯注册PGI／PDO，且在PGI／PDO提交注册之前已经在欧盟善意获得注册或通过使用获得一定声誉的，则该商标可以继续使用。
中国产品在欧盟获得PGI／PDO保护主要由两种形式：第一，在国内已经获得地理标志保护的生产商组织可直接向欧盟申请获得PGI／PDO保护；第二，通过中国与欧盟签订的双边协定获得保护。具体程序如下：
1.申请人
组成生产商组织（任何形式都可以），达成一致的产品规范，由生产商组织提出申请。
2.申请
（１）欧盟产品
提交申请表、产品规范至相应的欧盟各国国内主管机关，由国内主管机关审查后提交欧盟委员会审查。
（２）非欧盟产品，但在本国已经受到保护
ａ．直接提交申请表、产品规范、产品在本国受地理标志保护的证明至欧盟委员会
ｂ．提交申请表、产品规范、产品在本国受地理标志保护的证明至本国国内主管机关（我国的主管机关为国家知识产权局），并由该机关转交至欧盟委员会。
3.审查（scrutiny）
欧盟委员会负责审查注册申请是否符合欧盟法规，烈性酒以及其他食品和产品还规定了审查时限，分别为12个月和6个月。
4.公开（publication）
欧盟委员会经审查认为申请符合规定的，将在《欧盟官方公报》上公开注册申请以及部分产品规范内容。认为不符合规定的，将予以驳回。
5.异议（opposition）
（１）葡萄酒
公开后2个月内，任何利害关系人都可以提出异议。提出异议的，由欧盟委员会根据其拥有的信息作出决定。
欧盟生产商向其国内主管机关提出异议，非欧盟生产商直接向欧盟委员会提出异议或通过其本国国内主管机关（我国为国家知识产权局）转交异议。
（２）芳香型葡萄酒
公开后2个月内任何利害关系人都可以提出异议。提出异议的，由欧盟委员会根据其拥有的信息作出决定。
异议需直接向欧盟委员会提出，非欧盟生产商直接向欧盟委员会提出异议或通过其本国国内主管机关（我国为国家知识产权局）向欧盟委员会转交异议。
（３）烈性酒
公开后6个月内，任何利害关系人都可以提出异议。提出异议的，由欧盟委员会根据双方提交的材料和其他信息作出决定。
异议需直接向欧盟委员会提出，非欧盟生产商可直接向欧盟委员会提出异议，也可通过其本国国内主管机关（我国为国家知识产权局）向欧盟委员会转交异议。
（４）其他农产品和食品
公开后3个月内，任何利害关系人都可以向欧盟委员会提出异议。提出异议的，由申请人和异议方协商，协商不成的，由欧盟委员会作出决定。欧盟委员会认为不符合规定的，将予以驳回。
欧盟生产商向其国内主管机关提出异议，非欧盟生产商直接向欧盟委员会提出异议或通过其本国国内主管机关（我国为国家知识产权局）转交异议。
6.注册
异议期过后，无人提出异议或双方达成一致或欧盟委员会决定认为符合注册条件的，将予以注册。
7.撤销
不能确保遵守产品规范的，欧盟委员会可以依职权或根据任何利害关系人的申请撤销PGI／PDO注册。
对于其他农产品和食品，如果市场中不存在注册传统特色产品（traditional speciality guaranteed, TSG）名称产品，或者至少连续7年市场中不存在注册PGI／PDO产品，欧盟委员会也可以依职权或根据任何利害关系人的申请撤销PGI／PDO注册。
The EU treats geographical indications as a separate type of intellectual property from trademarks, with specific legislation for geographical indications and specific protection.
The registration of a geographical indication recognizes that a particular quality, characteristic or reputation of a particular product is primarily derived from its geographical origin.
In addition to the system of protected geographical indications, the EU also has protected appellations of origin.
The European Commission is responsible for the uniform registration of PGIs and PDOs, and registered PGIs/PDOs are valid throughout the EU, while individual EU countries are responsible for the protection and enforcement of registered PGIs/PDOs in accordance with the law.
If the PGI/PDO is filed and registered first, a mark may not be registered and used if its use might infringe the registered PGI/PDO, and the registration should be invalidated.
If the use of a trademark is likely to infringe the registered PGI/PDO and the trademark has been registered in the EU in good faith or has acquired a certain reputation through use before the PGI/PDO was filed for registration, the trademark may continue to be used.
Chinese products in the EU to obtain PGI/PDO protection mainly by two forms: First, in the country has been the protection of geographical indications of the producer organization can apply directly to the EU to obtain PGI/PDO protection.
Second, through the bilateral agreement signed by China and the EU to obtain protection. The specific procedures are as follows:
1. Applicant
Form a producer organization (any form is acceptable), reach a consensus on the product specification, the producer organization to submit an application.
2.Application
(1) EU products to submit the application form, product specifications to the corresponding EU countries domestic competent authorities, the domestic competent authorities to review and submit to the European Commission for review.
(2) Non-EU products, but in the country has been protected
a. Directly submit the application form, product specifications, products in the country protected by geographical indications to the European Commission (e-mail: agri-b3@ec.europa.eu), or
b. Submit the application form, product specifications, the product in the country protected by geographical indications proof to the domestic competent authority (China's competent authority for the State Intellectual Property Office), and forwarded by the authority to the European Commission.
3. Examination (scrutiny)
The European Commission is responsible for examining whether the application for registration complies with the EU regulations, spirits and other food and products also provides for the examination of the time limit, respectively, for 12 months and 6 months.
4. Publication
The European Commission will publicize the registration application and part of the product specification in the Official Journal of the European Union (OJEU) if the European Commission considers that the application complies with the regulations. If the application does not comply with the regulations, it will be rejected.
5. Objection (opposition)
(1) Within 2 months after the publication of the wine, any interested party may lodge an opposition. If an objection is filed, the European Commission will decide on the basis of the information available to it. EU producers may file objections with their domestic competent authorities, while non-EU producers may file objections directly with the European Commission or forward them through their domestic competent authorities (in China, the State Intellectual Property Office).
(2) Any interested party may file an opposition within 2 months of the disclosure of the aromatic wine. If an objection is filed, the European Commission will decide on the basis of the information available to it. The opposition must be lodged directly with the European Commission. Non-EU producers may lodge their opposition directly with the European Commission or forward it to the European Commission through their domestic competent authorities (in China, the State Intellectual Property Office).
(3) Any interested party may file an opposition within six months of the disclosure of the spirits. Where an opposition is filed, the European Commission will make a decision based on the submissions and other information submitted by the parties.
Objections need to be filed directly with the European Commission. Non-EU producers may file objections directly with the European Commission, or they may forward their objections to the European Commission through their own domestic competent authorities (the State Intellectual Property Office in China).
(4) Within three months after the disclosure of other agricultural products and foodstuffs, any interested party may file an objection with the European Commission.
If an objection is filed, the applicant and the objecting party shall consult, and if the consultation fails, the European Commission shall make a decision. The European Commission will reject the objection if it considers it to be non-compliant.
The EU producer files an opposition with its domestic competent authority, while the non-EU producer files an opposition directly with the European Commission or transmits the opposition through its domestic competent authority (the State Intellectual Property Office in China).
6. Registration
If, after the opposition period, no one has filed an objection or if both parties have reached an agreement or the European Commission has decided that the conditions for registration have been met, the product will be registered.
7.Revocation
The European Commission may revoke the registration of a PGI/PDO ex officio or on the basis of an application by any interested party if compliance with the product specification cannot be ensured.
For other agricultural products and foodstuffs, the European Commission may also revoke the PGI/PDO registration ex officio or on the basis of an application by any interested party, if there is no product with a registered traditional characteristic product name on the market or if there has been no product with a registered PGI/PDO on the market for at least seven consecutive years.
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