二手《恋爱岛》

不论你喜欢还是厌恶——《恋爱岛》周一（译者注：2022年6月6日）回到了这个国家（译者注：英国）的荧屏上。该节目吸引了大量观众，本季刚开始就已经有了一两个头条，包括今年的岛民将穿着来自eBay 的二手衣服。

Like it or loathe it - Love Island returned to the nation’s screens on Monday. The show attracts massive audiences, but this season is already making one or two headlines including the news that this year’s islanders will be clad in second-hand clothes from eBay.

与之前的系列相比，这是一个重大转变。在以往，快时尚合作品牌为参赛者提供了似乎无穷无尽的又新又美的服饰。岛民们穿的一些最受欢迎的单品在节目播出后几秒钟内就能售罄。不过，很明显，每人每天穿多套新衣服并不是一种可持续的潮流模式——无论是为了地球还是为了我们的钱包。

This is a significant switch up from previous series. Historically, fast fashion partners have dressed contestants in a seemingly endless supply of new and beautiful looks. Some of the most popular items worn by islanders can sell out within seconds of appearing on the live show. However, it is obvious that multiple new outfits for each person every day is not a sustainable approach to fashion – for the planet, or for our wallets. 

因此，与eBay合作有机会在年轻观众中推广二手服装，也可以让观众了解购买可持续服饰的好处。比如，2021年，eBay通过平台上的二手物品销售，从垃圾填埋场拯救了超过17771吨旧衣服——这相当于1404辆双层巴士和数百万英镑的价值。

Partnering with eBay will therefore be an opportunity to promote preloved clothing amongst younger audiences, but also to educate viewers on the benefits of sustainable shopping habits. For example, eBay saved over 17,771 tonnes of preloved clothing from landfill in 2021 through sale of second-hand items on the platform – the equivalent of 1,404 double decker buses and £millions in value.

在eBay上购买二手品牌，有机会体验美妙的讨价还价。但不幸的是，侵权和假冒商品也很可能与正品一起出售。令人欣慰的是，eBay严肃对待侵犯知识产权和商标权的行为。eBay有自己的VeRo移除政策*，品牌所有者可以藉此处理可疑的商品销售页面。然而，实际上，要对eBay上每一件商品进行监控是极其困难的，因此，卖家和买家都应该承担一定的责任，帮助品牌所有者确保使用了他们商标的商品能够保证质量，让消费者放心。

*译者注：Vero指eBay推出的Verified Rights Owner Program（验证权利人项目），该项目允许知识产权所有人向eBay报告涉及侵权的在线商品页面，eBay接到报告后将采取移除该页面甚至封销售卖家的eBay账号的措施。

*https://www.ebay.cn/newcms/Home/Rules/1

Buying second-hand brands on eBay can be a fabulous way to bag a bargain but, unfortunately, infringing and counterfeit goods are most probably also on offer alongside the genuine articles. It is reassuring that eBay views infringement of Intellectual Property and trade mark rights seriously. It has its own VeRo takedown policy* providing brand owners with a tool to deal with suspicious listings. However, practically it is extremely difficult to police every single item that is available on eBay and so sellers as well as buyers should take some responsibility in helping brand owners ensure that their trade marks guarantee a source of quality and reassurance for consumers.

*https://www.ebay.com/sellercenter/ebay-for-business/verified-rights-owner-program

还需牢记的一个重要问题是，正品的再次销售及品牌所有人的权利用尽制度。这是一个复杂的法律领域，正品转售行为的合法性取决于多种因素。一般来说，如果考虑将最初在英国销售的正品转售到欧洲经济区（例如德国或法国），您的行为可能会构成侵权。品牌所有人至少可以删除您的商品页面。

An important issue to also bear in mind is the re-selling of genuine goods and exhaustion of brand owners’ rights. This is a complex area of law and the legality of re-sales will depend on various factors. Generally, if you are considering re-selling genuine branded products originally sold in the UK to the EEA (to Germany or France for example) you may be infringing rights. The brand owner could remove your listings at the very least.

相反，在欧洲经济区（例如在德国或法国）购买的任何商品，如果在英国转售，只要是以原始的、未更改的形式进行销售，就没有问题。所以我们说再次销售的法律问题是一个复杂的领域！不幸的是，在这个问题上，英国脱欧带来的不确定性仍然伴随着我们，一旦（英国）政府决定采用最佳的权利用尽制度，英国在这个问题上的立场可能会发生变化，请对此留意。

In contrast, any items bought within the EEA (in Germany or France for example) and then put for re-sale in the UK would be fine as long as they have been sold in their original, unaltered form. We did say it was a complex area! Unfortunately, the uncertainties of Brexit are still with us on this issue and the position may change once the government has decided on the best exhaustion of rights regime to adopt, so watch this space.  

就目前来看，作为卖家，需要留意转售行为的合法问题。作为消费者，如果您就想买一个二手的便宜货，请确保您对它是否是正品以及它的来源感到满意。虽然在法律上，它可能不是您的“理想型”，但也要确保您没有在高攀！

For the time being, as the seller, be aware. As a consumer, if you are trying to bag a second hand bargain make sure you are comfortable with whether it is genuine and where it came from. Whilst in legal terms this “may not be your type on paper” make sure you’re not punching above your weight!