Taylor Swift第12张录音室专辑The Life of a Showgirl于上周五发行，已创下多项纪录：在美国的销量突破350万张。在英国该专辑以首周销量超过30万张创下今年最高纪录。
Taylor Swift's 12th studio album “The Life of a Showgirl” was released last Friday, and it has already broken records: 3.5m units have been sold in the US. In the UK, the new record reached UK's biggest opening week of the year, with over 300,000 copies sold.
与往常一样，Taylor包揽了专辑所有歌曲的创作，并携手瑞典传奇人物Max Martin（代表作包括Britney Spears的...Baby One More Time）及Shellback（Taylor专辑Reputation多首歌曲的制作人）共同制作。
As always, Taylor wrote all the songs on the album, collaborating with Swedish legends Max Martin (famous for hits like Britney Spears’ “…Baby One More Time”) and Shellback (the producer behind many tracks on Taylor’s Reputation album).
Taylor及其团队屡次证明其精通知识产权事务：我注意到他们在美国于8月11日提交了商标注册申请THE LIFE OF A SHOWGIRL（文字商标），指定了多个类别的商品和服务，包括音乐录音和视频制品、珠宝首饰、文具用品、包、服装、玩具、娱乐服务。
Taylor and her team have proven time and again that they are IP-savvy: I noticed they filed a US trade mark application on 11 August for THE LIFE OF A SHOWGIRL (word mark) covering a wide range of goods and services, such as music sound and video recordings; jewellery; stationery items; bags; clothing; toys; and entertainment services.
为什么Taylor要保护众多她可能永远不会亲自推出的商品？答案是：她可以控制并决定谁有权在商品上使用THE LIFE OF A SHOWGIRL这一标识。
Why does Taylor need protection for so many items she may never personally offer? The answer: so she can control and decide who is authorised to use THE LIFE OF A SHOWGIRL on merchandise.
值得注意的是，她在美国于8月15日还再次提交了商标注册申请REPUTATION TAYLOR’S VERSION。多年前她对该商标提交的注册申请，因没有按时提交使用声明，而未能在美国获准注册。在近期的一份声明中，Taylor表示不会重新录制Reputation，因为今年早些时候她已购回该专辑和其他早期专辑的母带版权。
Interestingly, she also filed a new US trade mark application for REPUTATION TAYLOR’S VERSION on 15 August. Her previous application for this mark from a few years ago did not progress to registration in the US because no Statement of Use was filed on time (a local requirement). In a recent announcement, Taylor suggested she would not re-record Reputation since she bought back the masters for this and her other early albums earlier this year.
像我这样的Taylor粉丝此刻都在挠头：Taylor是否会突然改变主意，并最终推出Reputation（Taylor版）吗？但愿如此！
Swifties like me are now scratching their heads: will Taylor make a U-turn and release Reputation (Taylor’s Version) after all? Here's hoping!
没错，我总会找各种借口来聊Taylor Swift。甚至连她的商标也不放过。这就是商标女孩的生活吧。正如Taylor在最近一次采访中所说：“如果在专辑发行首周你们提到我的名字或专辑的名字，就是在帮我宣传。”TayTay，不客气！
Yes, I’ll find any excuse to talk about Taylor Swift. Even her trade marks. This is the life of a Trade Mark Girl, I guess. And as Taylor said in a recent interview: “If it’s the first week of my album release and you are saying either my name or my album title, you’re helping.” You’re welcome, TayTay!
Taylor Swift备受争议的新专辑The Life of a Showgirl首周销量，已超越Adele创下纪录的专辑25*。
Taylor Swift’s divisive new album, The Life of a Showgirl, has beaten Adele’s record-breaking 25 in first week sales numbers*.
---
联系作者 Contact the author
marcarvalho@marks-clerk.com
END
麦仕奇知识产权
1887年成立，专注国际知识产权服务，国际办公室分布:
欧洲： 伦敦、伯明翰、 阿伯丁、剑桥、爱丁堡
格拉斯哥、曼彻斯特、牛津、卢森堡
美洲： 渥太华（加拿大）、多伦多（加拿大）
亚洲： 北京、香港、吉隆坡（马来西亚）、新加坡
To be the leading provider of IP services
麦仕奇知识产权
微信：Marks-Clerk
领英：Marks&Clerk
推特：marksclerkscot
长按二维码关注