H7B 有限公司——一家维多利亚·贝克汉姆（Victoria Beckham）担任董事的公司-在 2025 年 10 月 2 日提交了两个名为“HIKU BY HARPER”的英国商标申请。这些申请旨在保护文字商标和以下经设计的标识：
H7B Limited - a company listing Victoria Beckham as a director - has filed two UK trade mark applications for ‘HIKU BY HARPER’ on 2 October 2025. The filings seek to protect a word mark and the following stylised logo:
这两个商标申请涉及类别十分广泛，包括化妆品、珠宝、箱包、服装等，体现了创建生活方式品牌的雄心。
The applications span a wide range of classes which encompass cosmetics, jewellery, bags, clothing, and more, suggesting ambitions for a lifestyle brand.
有传言称，大卫和维多利亚的女儿哈珀·贝克汉姆（Harper Beckham）正准备推出一个受韩国美妆潮流启发、针对年轻群体的化妆品和美容产品线。商标申请优先覆盖了第3类（化妆品）证实了这一猜测。
Rumor has it that Harper Beckham, the daughter of David and Victoria, is preparing to launch a cosmetics and beauty line inspired by Korean beauty trends and aimed at the younger demographic. The prominence of Class 3 (cosmetics) in the application supports this speculation.
有趣的是，“Hiku”这个词似乎源自日语，意思是拉、吸引或引导——这是一个旨在引起下一代共鸣的品牌的恰当比喻。
Interestingly, the word “Hiku” appears to be derived from Japanese, meaning to pull, attract, or lead - a fitting metaphor for a brand intended to resonate with the next generation.
这些申请提交于贝克汉姆家族再次成为媒体焦点时， 当时维多利亚的Netflix纪录片于上周上线，比大卫的纪录片晚了两年。此次商标申请标志着哈珀首次拓展已在时尚、体育和媒体领域拥有雄厚影响力的家族商业帝国。
The filing comes as the Beckham family returns to the headlines, with Victoria's Netflix documentary released last week, two years after David's. The trade mark applications signal Harper's debut in expanding the family's business empire, already rich in fashion, sport, and media ventures.
大卫·贝克汉姆（David Beckham）对商标并不陌生。他通过 DB Ventures Limited持有超过 200 个注册商标，最早的可以追溯到 1999 年。他最近申请的商标覆盖25类服装类，由七条垂直线组成，最后一条向前倾斜：
David Beckham is no stranger to trade marks. Through DB Ventures Limited, he holds over 200 registrations, with the earliest dating back to 1999. His most recent logo, filed for clothing in Class 25, consists of seven vertical lines, the final one slanted forward:
数字 7 对贝克汉姆一家来说具有重要的个人意义，它象征着大卫标志性的曼联球衣号码和哈珀的中间名。
The number seven holds personal significance to the Beckhams, symbolising David's iconic Manchester United shirt number and Harper's middle name.
维多利亚·贝克汉姆（Victoria Beckham）也非常精通商标，她为自己的时尚和美容品牌以及她孩子们的名字在多种产品和服务上申请了商标保护。
Victoria Beckham, too, has been trade mark savvy, securing trade mark protection for her fashion and beauty brands, as well as for her children's names in relation to various products and services.
甚至他们的长子布鲁克林也为自己的辣酱品牌“CLOUD 23”注册了商标，以向他父亲的皇家马德里球衣号码致敬。
Even their eldest son, Brooklyn, has trademarked his hot sauce brand ‘CLOUD 23’, a nod to his father's Real Madrid jersey number.
哈珀现在可以在2026年4月2日之前在海外提交基于优先权的商标申请。奇怪的是，她并没有单独申请保护“hiku”，而这本来可以提供更广泛的保护，并有利于商标维权。
Harper now has until 2 April 2026 to file her trade mark overseas with a claim of priority. Curiously, she has not sought to protect “hiku” on its own, which could have provided broader protection and facilitated enforcement.
如果成功的话，“HIKU by Harper”可能会用于广泛的产品组合——拥有良好的营销、许可和合作机会——为最年轻的贝克汉姆家族成员在日益壮大的家族品牌帝国中开辟自己的一片天地铺平道路。
If successful, HIKU by Harper could lead to a wide-ranging portfolio of products - with great merchandising, licensing and collaboration opportunities - paving the way for the youngest Beckham to carve out her own niche in the family's growing brand empire.
大卫·贝克汉姆的女儿可能会追随她出名的母亲维多利亚的脚步，推出一个可与凯莉·詹娜（Kylie Jenner）相媲美的美容品牌*。
David Beckham’s daughter could be following in the footsteps of her famous mother Victoria with a beauty brand rivalling Kylie Jenner*.
* https://metro.co.uk/2025/10/12/victoria-beckhams-daughter-harper-to-follow-footsteps-huge-business-move-24405491/
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jcanet@marks-clerk.com
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