Interbrand Celebrates 20 Years of Best Global Brands Report
NEW YORK - Interbrand released its Best Global Brands 2019 report, the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the world’s three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector.
纽约- Interbrand发布了其2019年最佳全球品牌报告，这是第20版全球第一品牌价值调查，显示苹果、谷歌和亚马逊继续成为全球最有价值的三个品牌。报告还指出，奢侈品和零售业仍然是增长最快的行业。
The technology sector continues to lead the Best Global Brand rankings in 2019. Tech companies account for half of the top 10 brands — Apple, Google , Amazon , Microsoft and Samsung . Dell returns to the rankings after a six-year absence, Uberand LinkedIn are all new entrants in this year’s list.
2019年，科技行业继续领跑全球最佳品牌排行榜。科技公司占据十大品牌的一半——苹果、谷歌、亚马逊、微软和三星。戴尔(第63位)在6年后重返榜单，优步(第87位)和领英(第98位)都是今年榜单的新成员。
Facebook first entered the Best Global Brands report in 2012 at #69, seeing a steady stream of growth in the following five years. At its peak in 2017, Facebook was ranked at #8 with a Brand Value of USD $48.19m,now sits at #14 with a Brand Value of USD $39.86B.
2012年，Facebook首次跻身全球最佳品牌排行榜第69位，并在接下来的5年里稳步增长。在2017年的巅峰时期，Facebook以4819万美元的品牌价值排名第八,现在以398.6亿美元的品牌价值排在第14位。
Rounding out the top 10 brands in this year’s report are: Coca-Cola #5, Toyota #7 , Mercedes-Benz #8, and McDonald’s #9, with Disney #10 returning to the top 10.
今年排名前十的品牌还包括:可口可乐第5、丰田第7、奔驰第8、麦当劳第9，迪士尼重回前十。
The top growing sector for 2019 was luxury with 9 luxury brands making the top 100; this sector sees the highest average brand value growth rate year-over-year at 11%. Gucci (#33, USD $15.95m) was emblematic of the luxury sector’s success, showing a 23 percent increase in brand value. Venerable brands Louis Vuitton (#17, USD $32.22m) and Chanel (#22, USD $22.13m) saw a 14% and an 11% increase, respectively, since last year’s report.
2019年增长最快的行业是奢侈品，前100名中有9个奢侈品牌;该行业的品牌价值年平均增长率最高，为11%。古驰(排名33,1595万美元)是奢侈品行业成功的象征，品牌价值增长了23%。与去年的报告相比，老牌品牌路易威登(排名第17位，3222万美元)和香奈儿(排名第22位，2213万美元)的销售额分别增长了14%和11%。
Looking back on 20 years of brand valuation data can provide many insights for the future:Only 31 brands from the first report in 2000 remain on the list today, including Disney, Nike and Gucci.137 brands, such as Nokia and MTV have dropped off the list in the intervening years.Coca-Cola and Microsoft are the only brands to have retained top 10 spots.In 2001, the first year in which the table included 100 brands, the cumulative brand value residing in the world’s top 100 brands was $988B. Today, that value stands at $2.13T, representing a 4.4 percent average compound annual growth rate (CAGR) and a more than doubling in total value.
回顾20年的品牌价值数据，可以为未来提供许多思考:从2000年的第一份报告至今，只有31个品牌仍在榜单上，包括迪士尼(Disney)、耐克(Nike)和古驰(Gucci)。在此期间，诺基亚(Nokia)和MTV等137个品牌跌出了榜单。可口可乐(coca - cola)和微软(Microsoft)是唯一保住前10名位置的品牌。2001年，该榜单首次包含100个品牌，全球前100大品牌的品牌价值累计为9880亿美元。如今，这一价值为2.13吨，代表着4.4%的平均复合年增长率(CAGR)和不止两倍的总价值。
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