2026年12月4日，第十一届灵眸大赏Morketing Summit将在上海举办。本届大会以「智生」为主题，汇聚全球品牌、平台与营销行业实践者，围绕AI带来的商业变革，探讨品牌建设、内容创新与全球增长新路径。作为连续举办十年的顶级行业盛会，灵眸大赏将持续为营销人与品牌决策者提供真实案例与实践经验，共寻下一阶段增长答案。
整理｜Joe
AI时代经典品牌的破局之道：宝洁吉列的实践与思考
在信息爆炸的当下，消费者注意力被海量内容切割。对于品牌而言，认知度高并不等同于被选择。AI降低了消费者的决策门槛，却推高了品牌“被选择”的难度。无论是百年经典品牌还是新锐品牌，都面临着如何在AI重塑消费决策与竞争格局的今天，持续赢得用户选择的共同挑战。
面对这一时代命题，宝洁正通过一系列落地动作重新定义经典品牌的当代价值。今年，旗下品牌吉列频频出圈：年初赞助奥迪F1车队，将“赛车级科技”融入联名产品；下半年官宣苏翊鸣为代言人，借其在极端环境下的真实体验传递品牌对“掌控感”的坚持。这并非简单的流量采买，而是宝洁在AI时代对营销逻辑的重构——不追逐表面噱头，而是将既有技术价值置于新一代消费者可感知的真实语境中。
沈彭年Simon确认出席灵眸大赏，分享经典品牌焕新方法论
宝洁大中华区男士理容品类副总裁沈彭年Simon已确认出席第十一届Morketing Summit 2026灵眸大赏，并发表主题演讲《AI时代，经典品牌如何历久弥新？》。
演讲将结合吉列在中国市场的实践，围绕消费者洞察、产品创新、文化沟通及AI赋能品牌叙事等维度展开。重点探讨如何从用户痛点出发创造价值，通过年轻化表达与文化场景实现品牌重塑，以及如何借助AI提升洞察、创意与营销效率，达成精准人群触达。当AI加速一切时，决定品牌生命力的核心依然是创造价值、赢得信任并持续成为消费者的新选择。
出席嘉宾
沈彭年 Simon Shen，宝洁大中华区男士理容品类副总裁，负责吉列等男士理容品牌在大中华区的业务。拥有20余年消费品行业经验，曾在护舒宝、OLAY、舒肤佳等品牌历练，积累了跨品类品牌管理与整合营销经验。
2025年加入吉列团队后，他致力于推动这一125年经典品牌焕新，以产品科技创新为核心，通过体育营销、跨界合作与消费者沟通重塑年轻群体对手动剃须刀的认知。2026年，他主导吉列与奥迪Revolut F1车队合作，将精密科技与极致性能融入品牌表达，加速联名产品在华落地，探索经典品牌连接新一代消费者的创新路径。
内容亮点
百年品牌如何持续迎新，让每一天都成为品牌与消费者的DAY1。
3. AI让品牌传播更易还是更难？效率时代的品牌增长答案
出席场次
主论坛
智生
关于2026MS灵眸大赏·智生
“灵眸大赏Morketing Summit”由全球营销商业媒体平台Morketing发起，自2016年创办以来已连续举办十届，被誉为东方“纽约广告节”，是营销人与品牌决策者参与的顶级行业舞台。
本届主题为“智生”（BORN INTELLIGENT）。其内涵包括三层：一是品牌与组织开始以AI原生方式工作；二是新的消费者入口、交易方式与内容生态正在生长；三是营销需在智能系统中重新确立商业位置。“智生”与2025年“智启”形成延续——2025开启智能，2026让智能进入真实商业生命。
过去十年，营销解决的是“在新媒介环境中找到人”的问题；未来十年，必须回答“当AI开始理解、推荐、决策甚至交易时，品牌如何被机器理解、被人信任并持续增长”。第十一届灵眸大赏旨在让营销回归商业、经济与社会价值中心，成为需求创造、创新扩散、文化连接、信任建设与全球增长的基础设施。
On December 4, 2026, the 11th Morketing Summit will be held in Shanghai under the theme “Born Intelligent.” The event brings together global practitioners to explore new paths for brand building and growth amid AI-driven changes. As a premier industry stage for ten consecutive years, it remains a focal point for marketers seeking next-stage growth through real-world cases.
In today's information explosion, consumer attention is fragmented by unprecedented content volume. For brands, high awareness does not guarantee choice. AI has lowered decision thresholds for consumers but raised the bar for brands to be "chosen."
P&G addresses this challenge by redefining classic brand value. Gillette recently sponsored the Audi F1 team and appointed Su Yiming as ambassador, placing technological heritage into contexts understandable to new generations rather than chasing superficial trends.
Simon Shen, Vice President of Male Grooming at P&G Greater China, will deliver a keynote titled "How Can Classic Brands Remain Ageless in the AI Era?" at the summit. He will share insights on navigating cycles through consumer demand, product innovation, cultural communication, and AI-empowered storytelling.
Simon Shen oversees male grooming brands including Gillette in Greater China. With over 20 years of experience across P&G brands like Whisper, OLAY, and Safeguard, he focuses on rejuvenating Gillette through tech innovation, sports marketing, and cross-industry collaborations.
In 2026, he led Gillette's partnership with the Audi Revolut F1 Team, integrating racing precision into brand expression and accelerating co-branded product launches to connect with new consumers.
1. Why Has Brand Awareness Become a Trap?
Making every day DAY 1 for century-old brands and consumers alike.
2. How to Be Understood Anew?
Practices and insights on brand rejuvenation for the next generation.
3. Does AI Make Communication Easier or Harder?
Growth answers in the era of efficiency.
2026 Morketing Summit · Born Intelligent
The Morketing Summit, launched in 2016, is hailed as the “New York Advertising Festival of the East.” This year’s theme “Born Intelligent” signifies AI-native operations, emerging ecosystems, and marketing's repositioning within intelligent systems—continuing from 2025’s “Intelligence Awakened” to embed intelligence into real commercial life.
As AI reshapes decision-making, the summit aims to restore marketing to the center of business and social value, serving as infrastructure for growth and trust.
