International buyers examine promotional materials at the 34th China (Shenzhen) International Gifts and Home Products Fair. Photos courtesy of RX Huabo Exhibitions unless otherwise stated
The 34th China (Shenzhen) International Gifts and Home Products Fair, organized by RX Huabo Exhibitions, opened Tuesday at the Shenzhen World Exhibition and Convention Center in Bao'an District and runs through Friday. The event gathers 4,500 exhibitors showcasing over 1 million creative gifts and home products, with more than 300,000 global buyers expected to attend.
This year's edition features an expanded lineup reflecting emerging consumer trends, including over 1,000 first-time exhibitors and 10 new themed zones.
Leading Brands and Emerging Consumer Trends
The show floor hosts a mix of established and emerging brands. Industry leaders such as Supor and Midea are joined by brands popular among younger consumers, including Peet's Coffee, DJI, Bebird and Cleer, underscoring the gift market's widening appeal. Smart products like UBTECH's AI education robot Wukong and Talking Tom's AI companion robot are also drawing attention in the children's gift sector.
Visitors explore tea and other specialty products at a pavilion showcasing goods from Yunnan Province during the fair.
Regional industrial clusters remain a major draw. The Fujian delegation brings together nearly 100 supply chain companies spanning Dehua ceramics, Quanzhou food and Fuzhou cultural crafts. Yunnan tea companies are attending as a group for the first time, introducing Pu'er and Dianhong tea products to the Guangdong-Hong Kong-Macao Greater Bay Area.
Health-related gifts are gaining traction, ranging from Haitian's probiotic soy milk to Breo's massagers, neck pillows and heated eye patches. Health technology company zdeer is showcasing moxibustion treatments, heat-therapy massage, oral care, and hearing and sleep health solutions.
"The theme of our exhibition space draws on the traditional Chinese concept of roaming observation," said Wang Lijun, head of zdeer. "We hope visitors can experience our products in a relaxed way and feel firsthand the difference health technology brings to everyday life."
Visitors crowd the zdeer booth to explore health and wellness products at the 34th China (Shenzhen) International Gifts and Home Products Fair. Photo courtesy of zdeer
AI-powered smart gifts from brands including DX Intech Technology and Unitree are finding new applications in children's gifts and corporate gifting. The fair also features product launches and themed activities, including the "Lucky Sheep New Product Launch Season," "Fragrance Blind Box Adventure Party" and "2026 Robot Rising Stars" zone.
Seven Concurrent Exhibitions Offer One-Stop Sourcing
Visitors browse gift and packaging products at the fair, which runs through Friday at the Shenzhen World Exhibition and Convention Center.
The fair attracts a broad cross-section of the global gift trade, including corporate procurement teams, supermarket chains, cross-border e-commerce platforms and overseas buyers. Preregistered professional buyer numbers have increased year over year, with sharp growth in overseas attendees and buyers from cross-border and livestream e-commerce channels.
Organizers introduced a "seven-exhibition" format. Alongside the core fair, the event hosts the 18th Shenzhen International Consumer Electronics Expo, 13th Shenzhen Gift Packaging & Printing Exhibition, Go Global Expo, IP Connect Fair, Shenzhen Special Channel Pet Products Expo and Shenzhen International Silver Economy Expo.
Together, these seven shows cover the industrial value chain from design and manufacturing to brand promotion and overseas expansion, allowing buyers to source across multiple categories and connect with suppliers in a single visit.