On October 14, Haier India launched the premium built-in flagship refrigerator IN-VISTA, ushering in a new trend of integrated aesthetics. The event combined a press briefing, dealer rollout, and immersive KOL experience in a single launch, driving the new product's market entry across all fronts.
Premium Built-in: Redefining Kitchen Aesthetics
At the core of IN-VISTA is the "Free Built-in" concept, achieving seamless integration with zero side gaps and zero rear gaps. Bottom heat exchange technology allows the unit to sit flush with surrounding cabinetry, with built-in effect and performance certified by VDE and UL. In design, the new model debuts the industry's first luxe glass panel for a premium look; a human-sensor breathing light gently illuminates on approach, while the 270° wrap-around surface light source delivers a full-view, shadow-free interior.
5 Doors, 12 Zones: Precision Storage for India's Diverse Dietary Needs
Built around India's diverse dietary habits, IN-VISTA debuts the industry's first 5-door, 12-zone freshness layout. An extra-large freezer drawer, a dedicated variable-temperature zone, and an independent ice-making compartment — all with double-layer drawer design — pair with an ultra-wide refrigeration space for tiered, fine-grained ingredient management.
The 66L Magic Zone (-20°C to 5°C) switches freely between modes, complemented by dedicated sections for smoothies and dairy, plus an independent ice maker that produces ice in 60 minutes. These differentiated features won unanimous praise from guests at the launch.
Full-Space Premium Freshness Preservation
IN-VISTA features advanced preservation technologies, precisely tailored to the storage needs of India's premium consumers for rare, high-quality ingredients.
The MRA Cellar Zone locks in fruit and vegetable freshness, while ABT Pro achieves a 99.99% sterilization rate. Bottom-mounted freezing technology boosts rapid-cooling efficiency by 50%, with deep freezing reaching below -30°C — meeting India's demands for fast chilling and frozen ingredient preservation.
Reinforcing Multi-Door Leadership，Breaking into Top 3 Overall Share
The launch of IN-VISTA further strengthens Haier's multi-door refrigerator portfolio in India, consolidating its No.1 position in the multi-door segment. According to GfK August data, Haier refrigerators have entered the Top 3 in the Indian market, making it the fastest-growing brand.
IN-VISTA is another milestone in Haier Smart Home's deep insight into India's premium consumer demands, responding to local household lifestyles through localized innovation. Moving forward, Haier refrigerator will continue to be user-centric, bringing smarter and fresher kitchen experiences to Indian families.
IN-VISTA冰箱印度上市，夯实多门引领
10月14日，海尔印度发布高端平嵌旗舰冰箱IN-VISTA，开启嵌入式美学新趋势。发布现场，媒体发布会、经销商上市会与KOL深度体验同步落地，全面推动新品上市。
高端平嵌，重新定义厨房美学
IN-VISTA以“自由嵌入”为核心理念，实现无侧隙、无背隙平嵌。底部换热技术使机身与橱柜严丝合缝，嵌入效果与性能获VDE、UL权威认证。设计上，新品搭载行业首个岩板玻璃面板，高端美观；呼吸灯随人感应亮起，270°环绕面光源实现全视野无阴影。
5门12区，精准回应印度家庭多元饮食存储需求
立足印度本土多元饮食结构，IN-VISTA打造印度行业首个5门12分区储鲜格局。超大冷冻抽屉、专属变温空间、独立制冰区均采用双层抽屉结构，搭配超宽大冷藏空间，实现分层分区精细化食材管理。
其中，66L Magic变温区（-20°C~5°C）灵活切换，另设冰沙、奶制品专区，独立制冰区60分钟快速出冰。这些差异化优势获得现场嘉宾的一致好评。
全空间高端保鲜
IN-VISTA冰箱搭载高端保鲜技术，精准匹配印度高端用户对于珍稀、高品质食材的存储诉求。
MRA窖藏保鲜区锁住果蔬新鲜，ABT Pro杀菌率达99.99%。底置冷冻技术将速冷效率提升50%，深冻可达-30°C以下，满足印度快速制冷及冷冻食材保鲜需求。
夯实多门第一，整体跻身TOP3
IN-VISTA上市进一步强化了海尔印度多门冰箱产品实力，将夯实其多门第一地位。据GfK 8月数据，海尔冰箱在印度市场已成为TOP3，是增速最快的品牌。
IN-VISTA是海尔智家深度洞察印度高端消费需求、以本土化创新回应当地家庭生活的又一力作。未来，海尔智家大白电平台制冷产业将持续以用户为中心，为印度家庭带来更智慧、更鲜美的厨房体验。