品牌新闻
Branding Updates
Wear the Story. We Deliver.
穿上文化衫，让「We Deliver」成为共同表达
This October, colleagues across SHAOKE's China offices received our 2026 company T-shirt collection. Inspired by the scene we work in every day, the four designs feature elements of European logistics, from trucks to warehouses and the networks that connect them.
At the heart of the collection is "We Deliver." It's more than a brand line. It reflects the promise we make to our customers and the everyday effort, teamwork and follow-through that bring that promise to life.
With black and white options and both regular and relaxed fits, there's room for different tastes and styles. Because being one team doesn't mean being all the same—it means having something in common while bringing our own individuality to it.
So whether you're at the office, joining a team event or simply going about your day, wear your SHAOKE tee your way. Wherever we work, we're connected by the same spirit: We Deliver.
今年中秋与国庆，SHAOKE为中国区的同事们准备了2026款公司文化衫。设计灵感来自我们熟悉的物流世界：卡车、仓库，以及连接欧洲各地的物流网络。四款不同图案，将我们工作中的元素变成了时尚印记。
其中，“We Deliver” 不只是一句品牌口号。它关乎我们对客户的承诺，也离不开每一位同事在日常工作中的投入与协作——从一个环节到下一个环节，把每一件事落到实处，交付成果。
为了让大家可以根据自己的喜好和日常穿着习惯自由选择，我们准备了黑白两色、正肩与宽松两种版型。毕竟，团队精神不意味着每个人都要一样，而是不同的我们，都能找到属于自己的表达方式。
欢迎大家在办公、团建和日常生活中穿上文化衫，让这份共同的标识连接彼此，也让 SHAOKE 的团队精神被更多人看见。
Industry Terminology
行业术语
Demystifying Logistics
Explore Essential Industry Terms
Product Identifier (PID)
A Product Identifier (PID) is a unique alphanumeric code assigned to a specific product model, batch or item, at any packaging level. It enables precise identification and traceability throughout the supply chain, from the product's online listing and sale to delivery and post-market activities.
Under the EU's new customs rules, product identifiers must be included in customs declarations for relevant e-commerce imports from 1 November 2026. The requirement aims to help customs authorities identify products more accurately, strengthen traceability and detect goods that may not comply with EU regulations.
产品识别码（PID）
产品识别码（PID）是分配给特定产品型号、批次或单件商品的唯一字母数字代码，可适用于不同包装层级。它有助于在整个供应链中准确识别和追踪商品，覆盖商品上架、销售、交付及上市后相关环节。
根据欧盟新海关规则，自2026年11月1日起，相关电商进口货物的海关申报须包含产品识别码。此项要求旨在帮助海关更准确地识别商品、加强追溯能力，并识别可能不符合欧盟法规要求的货物。
Industry Spotlight
热点议题与政策变化
EU Customs Reform Updates
欧盟税改最新进展
EU Customs Reform: New Parcel Fees Start in November
欧盟海关改革：新包裹费用将于11月开始
Source: Ecommerce Bridge EU / September 28, 2026
The European Commission has yet to announce the amount of the new handling fee. What is already clear is that it will be charged per item, rather than once per parcel, to help cover the cost of customs checks on the growing number of small e-commerce shipments.
The fee is separate from the temporary €3 customs duty introduced in July 2026 on imports worth up to €150. This duty applies to each category of goods in a parcel. An order containing three different product categories could therefore attract €9 in customs duties alone.
Guidance on the €3 customs duty and Union handling fee
欧盟发布3欧元关税及处理费指南，明确新规实施安排
Source: European Commission / October 7, 2026
From 1 November 2026, the EU will apply the €2 Union handling fee. Guidance on the Union handling fee are included on the previous Guidance on the €3 customs duty. The Guidance will be updated periodically as needed.
EU wants to introduce another parcel tax
欧盟计划再引入一项包裹税
Source: Ecommerce News Europe / October 9, 2026
The European Commission is working on a new fee for packages from outside the EU. This surveillance fee is intended to facilitate better product inspections. The fee will be in addition to the 3-euro import duty and the upcoming 2-euro fee for customs clearance.
What APAC exporters targeting Europe — and beyond — need to know
瞄准欧洲及其他地区的亚太出口商需要了解什么
Source: Post & Parcel / September 28, 2026
When duty becomes part of the landed cost for low-value goods, growth strategies for APAC exporters face pressure in three places.
Pricing power and margin structure
Checkout experience becomes a differentiator
Fulfilment footprints will be reconsidered
EU Parcel Duty Boosts Sinsay Online Sales, LPP Finance Chief Says
LPP财务负责人表示：欧盟小包关税推动Sinsay线上销售增长
Source: Reuters / September 22, 2026
Polish fashion retailer LPP said the European Union's €3 customs duty on low-value parcels from outside the EU has helped accelerate online sales at its budget brand Sinsay. Introduced in July 2026, the measure has altered the competitive landscape for retailers selling low-priced goods directly to European consumers.
LPP reported a recovery in e-commerce performance, with Sinsay sales accelerating in August. The development highlights how import-related charges can influence consumer purchasing decisions and create new pricing pressures for non-EU sellers, including Chinese cross-border merchants.
AI Reshaping the Logistics Value Chain
AI对物流价值链的影响
DHL and Alibaba.com partner to bring AI-powered logistics capabilities to small and medium-sized enterprises worldwide
DHL与阿里巴巴国际站合作，将AI物流能力带给全球中小企业
Source: DHL / September 10, 2026
DHL Group and Alibaba.com have signed a memorandum of understanding to explore AI-powered logistics services for small and medium-sized enterprises engaged in international trade.
The collaboration will examine how Alibaba.com's Accio AI platform can connect with DHL Global Forwarding's quotation and booking capabilities, allowing businesses to obtain freight quotes, compare shipping options and book shipments more seamlessly.
AI drives global trade as well as air cargo
AI推动全球贸易和航空货运
Source: Air Cargo News / October 8, 2026
The rapid growth in demand for artificial intelligence (AI-related) goods that has consumed air cargo capacity out of Asia has also helped insulate global trade against tariffs and geopolitical issues, the latest DHL Globalisation Tracker has found.
Amazon Invests Another $1.9 Billion in the Delivery Service Partner Program, with New Safety Initiatives and AI-Powered Technology
亚马逊推出新的安全举措与AI技术，再投入19亿美元支持配送服务合作伙伴计划
Source: Amazon / September 21, 2026
Amazon today announced it is investing another $1.9 billion in the Delivery Service Partner (DSP) program in 2027, helping DSPs increase Delivery Associate (DA) pay to a national average of nearly $24/hour. Amazon's safety investments and DSP leadership are delivering results, with serious crashes down more than 23%. AI-powered tools like Wellspring and Amazon's Smart Delivery Glasses are making deliveries faster and more accurate. Amazon is also committing $70 million over the next five years towards community impact initiatives led by DSP owners.
AI Takes Action While People Remain at the Center of Logistics, Finds DHL Logistics Trend Radar
DHL《物流趋势雷达》报告：AI正从辅助分析走向自主执行，但人仍是物流核心
Source: DHL / September 24, 2026
DHL's Logistics Trend Radar 8.0 identifies Agentic AI as a major force reshaping supply chains, moving beyond generating recommendations to planning, making decisions and executing tasks toward defined goals. Combined with AI analytics, these systems could anticipate inventory shortages, reroute shipments around disruptions and adjust transport capacity in real time.
The report also highlights robotics, wearable technologies and AI-powered workplace assistants as tools that can improve safety and reduce repetitive work.
As AI takes on more operational responsibility, DHL emphasizes the importance of human oversight, employee training, cybersecurity and responsible deployment.
Ecommerce Watch
全球电商与市场趋势
Amazon announces new tools and services to help sellers go global from day one
亚马逊推出新工具与服务，助力卖家从起步阶段拓展全球市场
Source: Amazon / September 24, 2026
Amazon has introduced new capabilities spanning product compliance, international listings and supply chain management to simplify cross-border expansion. The company is expanding its Global Warehousing and Distribution (GWD) service from the US to seven additional countries, including the UK, Germany, France, Italy and Spain, by the end of 2026.
Sellers will be able to consolidate inventory in one Amazon-operated facility and distribute stock to destination markets as demand emerges. Amazon says the expanded service could offer storage costs up to 45% lower than its US AWD service and replenish FBA inventory up to five days faster. These changes could reduce the complexity of managing separate inventory pools across multiple markets.
Amazon makes fresh job cuts, mainly in retail division
亚马逊再次裁员，主要涉及零售部门
Source: Reuters / October 8, 2026
Amazon confirmed on Wednesday it had cut what it said were a small number of jobs, primarily in its Stores unit which oversees the main e-commerce website.
SHEIN Overtakes ASOS in UK Revenue as Sales Reach £2.58 Billion
SHEIN英国营收达25.8亿英镑，超越ASOS
Source: The Guardian / October 9, 2026
SHEIN has overtaken British online fashion retailer ASOS in UK revenue, reporting a 26% increase to £2.58 billion. The growth reflects the Chinese-founded retailer's aggressive marketing strategy, including music festival partnerships and pop-up shops in major UK cities.
However, rising freight costs and growing regulatory pressure on low-value imports are creating challenges for its business model. SHEIN's results highlight both the continued appeal of low-priced cross-border fashion and the increasing importance of logistics cost control and regulatory compliance in Europe.
Shein's Quarterly Profit Falls 67% as Costs Jump and Europe Sales Slump
SHEIN季度利润下滑67%，成本攀升、欧洲销售承压
Source: Reuters / September 28, 2026
SHEIN reported a 67% year-on-year decline in adjusted net profit to $228 million in the second quarter of 2026, as rising freight costs and pressure on margins weighed on performance.
TikTok Shop still much bigger in the UK than elsewhere in Europe
TikTok Shop的英国销售额仍远超其他欧洲国家
Source: Ecommerce News Europe / October 5, 2026
TikTok Shop generates far more sales in the United Kingdom than in other European countries. This year, the platform's gross merchandise value (GMV) in its pioneering European market is expected to rise to almost 5 billion euros.
Temu ranks first in four European ecommerce markets
Temu在四个欧洲电商市场（克罗地亚、芬兰、匈牙利和斯洛文尼亚）排名第一
Source: Ecommerce News Europe / September 21, 2026
Temu has broken into the top 10 online retailers in almost every European country. In four countries, the platform owned by China's PDD Holdings even ranks first, according to ECDB, based on its 2025 data. Worth noting that none of these countries has a local Amazon storefront or a major domestic marketplace.
Logistics & Supply Chain
物流与供应链动态
International First-Mile
国际头程
European Shippers and Forwarders Set for Strong Q3 on Resilient Demand and High Freight Rates
欧洲航运及货运代理企业有望实现强劲第三季度业绩，货运需求韧性支撑运价
Source: Reuters / October 6, 2026
European shipping companies and freight forwarders are expected to report strong third-quarter 2026 results, supported by resilient global trade, elevated freight rates and supply chain disruptions.
Ocean carriers such as Hapag-Lloyd and Maersk have benefited from higher shipping rates, while freight forwarders including DSV and Kuehne+Nagel have continued to see demand for premium services such as customs clearance and warehousing.
Germany blocks sale of logistics company to China's Cosco
德国阻止将物流公司Zippel出售给Cosco
Source: Reuters / October 7, 2026
The German government has blocked the sale of logistics firm Zippel to Chinese state-owned shipping group Cosco over security concerns, the economy ministry said on Wednesday.
"The acquisition would have deepened dependencies and jeopardised the resilience of Germany's and the EU's supply chains," the ministry said in a statement.
CMA CGM and DSV strengthen their partnership to accelerate low-carbon shipping through ACT+
CMA CGM 和 DSV 加强合作伙伴关系，通过 ACT+ 加速低碳航运
Source: DSV / October 7, 2026
CMA CGM and DSV have signed an agreement under which DSV will use CMA CGM's ACT+ low-carbon shipping solution to support a targeted reduction of 12,000 tonnes of CO2 emissions over two years. These emissions reductions will be achieved through the use of low-carbon fuels, namely second-generation UCOME-based biofuels.
Airfreight rates edge up in September
9月空运价格小幅上涨
Source: Air Cargo News / October 6, 2026
From Hong Kong to Europe, there was an increase from $4.58 per kg to $4.80 per kg. The increases reflect the start of a gradual increase in demand at this time of year as companies start to add to their inventories ahead of the fourth-quarter peak season.
Customs & Compliance
清关与合规
Swissport starts operations in France with new cargo operation at EuroAirport Basel-Mulhouse
Swissport在法国巴塞尔-米卢斯欧洲机场开展新的货运业务
Source: Swissport / September 30, 2026
Swissport is expanding its European presence with the launch of Swissport Cargo Services France at EuroAirport Basel-Mulhouse. The new 3,000 m² cargo warehouse in the French sector marks Swissport's return to the French market and creates a platform for future growth.
Transforming customs data into supply chain advantages: DHL Global Forwarding launches TradeNavigator tool powered by its TradeConnect solution
将海关数据转化为供应链优势：DHL Global Forwarding 推出由其TradeConnect 解决方案提供支持的 TradeNavigator 工具
Source: DHL / September 17, 2026
DHL Global Forwarding has launched TradeNavigator, an AI-powered tool within its TradeConnect platform that enables customers to query customs and trade data using natural language.
The tool provides analytics and actionable insights into duty expenditure, tariff exposure, customs clearance performance and compliance trends.
By reducing reliance on manual spreadsheet analysis and fragmented reports, it helps businesses identify risks and optimization opportunities more quickly.
Clouds gather over China-Europe logistics markets
中欧物流市场或因贸易关系变化受到重大影响
Source: Ti Insight / October 6, 2026
This week's meeting between the EU and China is a portent of enormous changes in trade patterns that may transform air and sea logistics service markets.
EU Businesses Redesign Supply Chains as Geopolitical Risks Become New Normal, Report Finds
报告称，地缘政治风险已成新常态，欧盟企业正重新设计供应链
Source: European Commission / September 17, 2026
European businesses are increasingly redesigning their supply chains to manage geopolitical disruptions, according to a report by the European Investment Bank and the European Commission.
The findings show that 64% of EU firms consider themselves prepared to handle geopolitical risks, while tariffs and regulatory compliance have overtaken logistics and input shortages as the leading trade obstacles. Nearly 90% of firms expect exports to remain stable or increase despite continued uncertainty. The report highlights the importance of supplier diversification, regulatory preparedness and flexible sourcing strategies as companies seek to maintain reliable trade flows across Europe and international markets.
Inland Transport
陆路转运
EU Rail Suppliers Miss Out on €97 Billion a Year Due to Closed Markets, Study Says
有研究称，欧洲铁路供应商每年因海外市场准入受限损失970亿欧元商机
Source: Reuters / September 22, 2026
European rail suppliers are losing access to substantial international business opportunities because of barriers in overseas markets, according to a study by Bain & Company for the European Rail Supply Industry Association (UNIFE).
Europa Road strengthens European routes with new strategic partnerships
Europa Road通过新的战略合作伙伴关系加强欧洲路线
Source: Multimodal / October 9, 2026
Europa Road has expanded its established European partner network with new collaborations with leading players in France and Greece. This is boosting cross-border capacity and improving service reliability for customers moving goods between the UK and key continental markets.
GEODIS places an order for 110 new electric heavy-duty trucks
乔达订购110辆新型电动重型卡车
Source: GEODIS / October 5, 2026
GEODIS has signed a firm order for 110 44-tonne electric trucks intended for its European road transport operations, with delivery expected by May 2027. This order illustrates GEODIS's commitment to accelerating the electrification of its fleet.
A pioneer in automotive logistics: BMW Group deploys truck with hydrogen combustion engine in logistics
汽车物流先驱：宝马集团部署用于物流运输的氢动力卡车
Source: BMW Group / October 6, 2026
Field testing of truck with hydrogen engine at Plant Leipzig. BMW Group Logistics head: "For the first time in German car production, we are using a truck with a hydrogen combustion engine."
Trucks with hydrogen combustion engines are a robust and scalable complement to electric trucks in just-in-time logistics. The short refuelling times and high versatility of H2 trucks offer potential for long-haul routes and multi-shift operations.
Warehousing & Fulfilment
仓储与履约
DHL Supply Chain marks key construction milestone at Jena-Apolda logistics center
DHL供应链德国耶拿—阿波尔达物流中心建设取得关键进展
Source: DHL / October 9, 2026
DHL Supply Chain has marked a key construction milestone at its new logistics center in Jena-Apolda, Germany. The planned facility will provide approximately 30,000 square meters of modern logistics space, with completion scheduled for March 2027. Its energy-efficient design incorporates photovoltaic systems, heat pumps and energy storage technology, while the project is expected to create around 100–120 local jobs by 2028.
DHL Ramps Up Battery Logistics Network Worldwide as Electrification Reshapes Automotive and Energy Supply Chains
随着电气化重塑汽车和能源供应链，DHL扩大全球电池物流网络
ource: DHL / September 22, 2026
DHL is expanding its global battery logistics network to support the rapid growth of the electrified value chain, spanning electric mobility, battery manufacturing, industrial equipment, and energy storage systems. Combining capabilities across DHL Supply Chain, DHL Global Forwarding and DHL Express, the company is building an integrated network of EV (electric vehicle) and Battery Centers of Excellence that connects manufacturing, transportation, warehousing, aftermarket, and battery lifecycle services across key markets worldwide. The network today already connects more than 20 sites globally, with further expansion planned.
DHL Group plans more than EUR 400 million investment to support growth and supply chain resilience in Central and Eastern Europe
DHL集团计划投资超4亿欧元，强化中东欧物流基础设施与供应链韧性
Source: DHL / October 8, 20262026
DHL Group plans to invest more than €400 million across Central and Eastern Europe through 2030, expanding logistics infrastructure, transport networks and technology-enabled supply chain solutions. Poland, Czechia, Hungary and Romania are key markets in the investment programme, reflecting their growing roles in European manufacturing, distribution and nearshoring.
GLS expands fulfilment offering with new centre in Denmark
GLS 在丹麦设立新枢纽，扩大履约服务范围
Source: GLS / October 6, 2026
GLS expands its fulfilment footprint with a new purpose-built centre in Kolding, marking the company's entry into fulfilment services in Denmark.
GEODIS expands TAPA security certification across Germany, the UK and Sweden
乔达将TAPA安全认证扩展到德国、英国和瑞典
Source: GEODIS / October 1, 2026
GEODIS obtained TAPA (Transported Asset Protection Association) certification for five further European sites. These include the contract logistics centers in Cologne, Rodgau, Aurach (Germany), and in Gothenburg (Sweden), as well as the warehouse and distribution center in Manchester (United Kingdom).
Last-Mile Delivery
尾程派送
Evri launches Europe's first two-legged delivery robot in UK 'Tech Town' Barnsley
Evri在英国巴恩斯利试点欧洲首款双足自主配送机器人
Source: Evri / September 28, 2026
Evri has launched Europe's first trial of a two-legged autonomous delivery robot, bringing next-generation robotics technology to Barnsley, the UK's first government-backed Tech Town.
Evri Launches Bristol Trial of Next-Generation Neighbourhood Parcel Hub
Evri在英国布里斯托尔试点新一代社区包裹枢纽
Source: Evri / September 14, 2026
UK parcel carrier Evri is trialling a robotic neighbourhood parcel hub in Paintworks, Bristol, in partnership with Bristol-based Collective Robotics. The one-week pilot will test a concept that uses robotics and AI to sort, store and manage parcels in a local hub, bringing deliveries closer to residential areas.
Cashless payments to become obligatory for parcel deliveries in Greece
希腊将强制要求包裹配送采用无现金支付
Source: Kathimerini / October 8, 2026
Cash will no longer be accepted in payments for parcels delivered at home, under new draft legislation the Finance Ministry plans to table in Parliament. The measure is expected to come into effect from early November, making payment by card or e-banking obligatory.
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