DAY 2回顾｜美美上海2026秋季展精彩展位设计

图 / 美美上海2026秋季展现场

10月15日，美美上海2026秋季展进入第二天。今日，气味上海×美美上海共迎来3000+名观众，品牌展示、产品体验与行业交流继续在现场展开。

Beauty Shanghai 2026 AW entered its second day on 15 October. Today, Notes Shanghai × Beauty Shanghai welcomed 3000+ visitors, as brand showcases, product experiences and industry conversations continued across the venue.

围绕「向上之美 ASCENDING BEAUTY」，来自不同领域的品牌与行业人士在这里分享经验、交流观察，也通过产品与空间，呈现各自对美的理解。

Under the theme “ASCENDING BEAUTY”, brands and industry professionals from different fields came together to share experience and exchange perspectives, expressing their individual visions of beauty through products and spaces.

今天，让我们从现场的相遇与对话出发，一起回看美美上海DAY 2的精彩。

Join us as we revisit the encounters, conversations and highlights of Day 2 at Beauty Shanghai.

美美论坛×美妆内行人

共话品牌与情绪价值

Beauty Forum × Beauty Insiders:

Exploring Brands and Emotional Value

今日，美美论坛携手美妆内行人 Beauty Insiders，围绕「消费的感观奇迹：情绪价值如何让品牌被选择」，通过品牌分享与现场播客对谈，探讨审美、感官体验与消费选择之间的联系。

Today, Beauty Forum joined forces with Beauty Insiders to explore the theme “The Sensory Magic of Consumption: How Emotional Value Drives Brand Choice”. Through brand presentations and live podcast discussions, speakers examined the connections between aesthetics, sensory experiences and purchasing decisions.

图 / 美美论坛 Beauty Forum × 美妆内行人 Beauty Insiders

从资深美妆内行人的审美、判断与取舍，到纯净妆养品牌从0到1的探索；从如何将看不见的情绪转化为香氛身体护理产品，到全球香氛在中国市场所折射的消费情绪变化，嘉宾们结合各自的从业经验，分享品牌理解消费者、建立情感连接的不同思路。现场还发布了《2026中国嗅觉生态白皮书》，为观察嗅觉消费提供更多行业参考。

From the aesthetic sensibilities, judgement and choices of seasoned beauty insiders to the journey of building a clean beauty and skincare brand from the ground up, the discussions explored a wide range of industry experiences. Speakers also examined how intangible emotions can be translated into fragranced body care products, and what international fragrance offerings in China reveal about changing consumer sentiment. Drawing on their professional experience, guests shared different approaches to understanding consumers and building emotional connections. The 2026 White Paper on China’s Olfactory Ecosystem was also released at the event, offering further industry insights into scent-related consumption.

图 / 美美论坛 Beauty Forum × 美妆内行人 Beauty Insiders

精选展位设计

看见品牌审美的不同表达

SELECTED BOOTH DESIGNS: 

DIFFERENT EXPRESSIONS OF

BRAND AESTHETICS

一个品牌对美的理解，既体现在产品之中，也体现在它与观众相遇的空间里。从色彩与材质的选择，到产品陈列与体验区域的安排，展位中的每一处细节，都在传递品牌的个性与审美，也影响着观众认识产品的方式。

A brand’s understanding of beauty is expressed both in its products and in the spaces where it meets its audience. From the choice of colours and materials to product displays and the layout of experience areas, every detail communicates the brand’s personality and aesthetic, shaping how visitors discover its products.

今天，我们精选了部分精彩的品牌展位设计，从整体空间到局部细节，一起看看这些品牌如何通过设计，让自己的理念变得可见、可感，也让产品体验更加具体。

Today, we present a selection of outstanding brand booth designs. From the overall spaces to the finer details, discover how these brands use design to make their ideas visible and tangible, and bring their products to life for visitors.

以上仅为部分品牌展位展示。

更多品牌与产品体验，欢迎您亲临现场发现。

These are just some of the brand booths on display. Visit us to discover more brands and experience their products in person.

精品原料区

NOTES MATERIALS

今日回顾

NOTES MATERIALS

RECAP

图 / 精品原料区 NOTES MATERIALS

原料是产品研发的重要起点。从原料展示与试闻，到围绕创作、技术及应用展开的专业讨论，精品原料区连接了原料企业、调香师、品牌研发团队与专业买家，为品牌研发团队及专业观众提供了了解原料特点、工艺与应用的平台，也让来自产业不同环节的参与者建立更直接的联系。

Ingredients are an essential starting point for product development. Through ingredient displays, smelling sessions and professional discussions on creation, technology and applications, NOTES MATERIALS brought together ingredient suppliers, perfumers, brand R&D teams and professional buyers. It provided a platform for brand R&D teams and professional visitors to explore ingredient characteristics, production processes and applications, while building more direct connections across the industry.

图 / 精品原料区论坛 Materials Forum

主题 THEME

How Can Nature

Become a Brand’s Narrative Language?

PRESENTED BY

品牌星球 Brandstar

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