【CIMA名师风采】——Adrian老师- 大数跨境

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【CIMA名师风采】——Adrian老师

优贲财税

2018-12-06

导读：Adrian老师在财经及管理培训领域享受盛誉。作为全球首屈一指的财经课程讲师，在过去的23年中他一直从事管理会计及企业管理课程的研发、讲授和考试研发工作。

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Better Skills, Better Businesses

Adrian老师在财经及管理培训领域享受盛誉。作为全球首屈一指的财经课程讲师，在过去的23年中他一直从事管理会计及企业管理课程的研发、讲授和考试研发工作。他曾为4家知名机构研发会计和管理课程的教学体系及考试内容。Adrian老师不仅在管理会计领域卓有建树，同时他对企业管理领域也有着深刻理解，曾为多家世界知名企业做过管理会计的咨询与培训。他现在也兼任牛津布鲁克斯大学MBA项目的客座讲师职务。他擅长将管理和会计领域知识进行深度融合，并以通俗易懂的语言进行讲授，此外他前沿的案例教学手段也受到学员的一致称赞。

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以下是我们对他的采访：

Q：我知道您教书教了超过30年了，这实在是很长的时间啊！您对此感到厌倦了吗？为什么喜欢做CIMA的讲师？

A：当然不厌倦！每个班级都不同，我遇到了来自世界各地有意思的学员，他们给我分享很多有趣的故事。同时我擅长教案例分析，每隔三个月或者六个月就可以遇到一个新案例，这让我有机会去研究和学习新的行业：社交媒体、石油开采、乳品业、无人驾驶技术等。

Q：您在中国教学很多年了，中国学员给你留下最深的印象是什么？从个人发展的角度来看，您有什么建议可以给到他们？

A：他们可以一边听我讲课一边用手指旋转笔，这真是让我印象深刻！开玩笑啦。让我印象深刻的是中国学员如此渴望了解西方的商业运行方式，以及他们希望通过考试的决心和为此付出的努力。而且中国的学员也非常幽默，每个班级都给我带来很多乐趣，我希望他们也能感受到这份快乐。

个人成长应该更加注重领导力和人际技能等方面。中国的学员基本上在专业能力方面非常有竞争力，同时他们通过学习和参加关于软技能方面的考试受益良多，这对于团队管理，处理和利益相关方关系以及指导业务发展至关重要。CIMA有专门针对CFO们的项目，项目所传授的这些CFO们需具备的软技能同样也需要年轻的财务经理人们掌握。

另外有一两个学员需要提升旋转笔的技巧，他们偶尔会掉下来。

Q：CIMA的知识体系里面您尤其擅长E模块的知识，这个也是中国的财务职业经理人相对欠缺的，比起F和P的知识板块。E模块主要是关于一些软技能的，您是否有一些好书可以推荐给他们帮助他们提升这方面的能力？

A：是的，我同意。但我不认为书籍能弥补这项能力的欠缺，更多的还是来源于实践和反思以及一个好的教练和导师所提供的帮助。有太多关于领导力、谈判技巧、自信心以及影响力方面的书了。

A：哈佛商业评论介绍的关于情绪智力的10本必读之书是一个不错的开始。事实上任何一个10本必读系列都值得一读，而且价格也会比较实惠。有的人比较热衷于史蒂芬•柯维的成功人士的7个习惯，这个更多是一个检查清单让领导者更加专注于这些要点。在我个人成长过程中，我认为Steve Peter的黑猩猩悖论有助于理解自己的反应和心理障碍，并找到解决障碍的方法，奇怪的是，我发现这本书在帮助学员减轻考试压力方面还挺有用。

Q：我知道您不仅教CIMA还教过ACCA，您如何评价这2个证书？比起市场上其他的一些财务证书，您认为CIMA的主要优势是什么？

A：事实上我现在已经不教ACCA了，因为CIMA业务的发展让我非常忙碌。ACCA是顶级的会计资格证书，任何一个通过ACCA考试的人都应该引以为傲。在ACCA的大纲里，也有领导力和管理技能方面的内容，但它仅仅是单独的一页内容而不像CIMA那样是处于整个教学内容的中心，这意味着ACCA更像是把这些专业知识加总起来去满足在审计，法律，税务等领域工作的会计师的发展需求，对于在行业中工作的会计师而言，它的相关性是不足的。它忽略了一点，那就是70%的会计师是在具体的行业里面工作的，而不是在事务所里。

CIMA的会员能够向他们的雇主确保他们学习和掌握了作为一名财务经理所需要的整套技能，但是ACCA学员更需要从雇主获取经验或者通过后续教育的学习积累经验。我向很多ACCA的会员以及美国的注册会计师教CIMA的课程内容，他们的确发现这些额外的技能非常具有挑战性同时对于成长非常有帮助，但是大多数人已经在比较资深的层级获得了职业发展。我经常好奇剩下的会员，他们是在事务所被埋没了吗，那可不是一个好地方。

Q：您是一名明星讲师，您的毛驴也是（哈哈），每年你花大量时间在全球讲课，你会想念家人吗，他们支持的你教学工作吗？

A：我想他们会更想念驴子，驴子还会参加家庭假期！我每3个月就会离开5周，剩下的时间我会在家里，所以我能见到家人的时间还是挺多的。是的，我的确想念他们但是我有4个小孩，其中3个已经离开家开始了他们自己的生活，我们是很亲密的一个家庭，每当我外出回家他们都会来看我，我们家有个WhatsApp群，有点像微信群，每天会有50个贴在群里，这样会知道都发生了什么。

Q：当你不教书的时候，你喜欢怎么打发时间？

A：我喜欢在晚上探索城市，我也非常喜欢看书。我还有一个随时携带的吉他，每当在长途旅行中都会带着，弹一弹放松一下。

A：我的兴趣爱有点冒险性，冬天滑雪，夏天进行摩托车骑行之旅。我有一辆BMW RS 1200的冒险摩托车，我在欧洲骑。我在美国有租哈雷戴维森。我想骑着摩托车环游中国，我想有一天会实现的，但人们警告我在乡村骑车没我想象的那么好。

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以下是英文原版：

Q：I know you have been teaching for over 30 years, such a long time! Are you bored of this now? Why you enjoy being a CIMA tutor?

A：Absolutely not! Every class is different and I meet lots of interesting people around the World with fascinating stories to tell me. Also because I specialize in teaching case study there is a new case to deal with every 3 or 6 months and this gives me a chance to research and learn about a new industry: social media, oil exploration, dairy farming, autonomous vehicle technologies to name a few.

Q：You have been teaching in China for many years, what Chinese delegates impress you most? For personal development what suggestion you would like to give to them?

A：I’m very impressed at how they can spin their pens around their fingers whilst listening to me! No, seriously, what impresses me is the wish of Chinese delegates to understand more about Western ways of business, and also their dedication to passing the exams and putting in the required effort. I am also humbled by the ability of many of the delegates to speak and write English. Also Chinese students have great senses of humor and every class becomes a lot of fun for me and, I hope, them too.

Personal development should be focused on their leadership and people skills. The delegates I meet are generally very technically competent in finance and they get a lot of benefit from hearing about, and taking exams on, the ‘soft skills; that are essential to dealing with their teams, with other stakeholders, and with leading the business. We have a programme especially for senior CFOs and these are the skills they possess that the younger delegates on other programmes will need to master too.

Also one or two delegates could improve their pen-spinning. They do drop them sometimes.

Q：You are very good at E Pillar’s knowledge and this is what Chinese finance professional lack of most comparing with F and P Pillar’s knowledge, it seems E pillar is all about soft skills, are there any books you would recommend for them to help them improve this competency?

A：Yes, I agree. I’m not sure that books can always fill this gap. A lot of it should come from practice and reflection and the services of a good coach or mentor. There are countless numbers of books on leadership, negotiation, assertiveness, influence and so on.

A：The Harvard Business Review ’10 Must Reads on Emotional Intelligence’ is a good start. In fact anything from the ’10 Must Reads’ series is worth reading and the price is very competitive compared to the usual HBR publications. Some people are very keen on Stephen Covey’s ‘7 Habits of Highly Effective People’ and sometimes it’s a useful check list to get a leader centered and focused. In my own development I found Steve Peters’ book ‘The Chimp Paradox’ very helpful in understanding my own responses and blockages and developing strategies to get around them. Oddly enough I found it most useful to help delegates who are suffering from stress in exam-taking.

Q：I know you are not only teaching CIMA but also teaching ACCA, how you evaluate this 2 qualifications? And compare with other finance qualifications in the market what’s main advantage you think CIMA has?

A：Actually I’m not teaching ACCA at the moment because the growth of CIMA has been so great that it keeps me busy. The ACCA is a top-tier accounting qualification and anyone who has passed the exams should be rightly very proud of what they have achieved. ACCA does have leadership and management skills in its syllabus but it’s just a single paper at the end of the entire qualification rather than being at the centre of the learning experience as CIMA has it. This means that ACCA seems to pile on the technical knowledge to meet the development needs of accountants working in practice.

Law, taxation, audit, and so on which are not really relevant to accountants in industry. It misses the point that about 70% of accountants work in industry, not public practice. A CIMA member can assure employers that they have studied and passed the whole skill set they will need as finance managers in industry, but ACCA students have to rely on having gained these other skills from their employer or post-qualification study.

I teach CIMA to a lot of ACCA members, and also to American CPAs. They do find these extra skills a challenge and very rewarding to develop but most of them are already developing careers at a senior level outside practice. I often wonder about the rest of the members. Are they buried at junior levels in public practice somewhere? That’s not a very secure place to be.

Q：You are a star tutor in China, so is your donkey. Every year you spent quite a long time teaching around the world, do you miss your family, and did they support your teaching business?

A：You are too kind. I’m not sure my wife and children would agree. I think they miss the donkey more then they miss me. He even comes on family holidays!

I am way for about 5 weeks in every 3 months, and the rest of the time I am at home. So I see more of them than you might think.

Yes, I do miss them but we have four children of whom three are already away from home and getting on with their lives. We are a close family and they always come to see me as soon as I get back from my travels. And we have a family ‘WhatsApp’ group, a bit like ‘WeChat’ and there are about 50 posts a day on that from the six of us so I know what’s happening.

Q：When you are not teaching, what you like to do at spare time?

A：When I am away I like to explore the cities I visit in the evenings or the spaces between courses. And I read a lot too. But I also have a portable travel guitar which I bring on longer trips to relax by playing.

My leisure hobbies are a bit risky really. Skiing in the winter months and motorcycle touring in the summer. I have a BMW RS1200 Adventure bike which I ride in Europe, and I hire Harley Davidson’s in the USA. I would like to ride around China and I will do so one day. But people warn me that the driving in countryside can be a bit unexpected.

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