大数跨境

吉利把目标定在2030年:650万辆,前五名

吉利把目标定在2030年:650万辆,前五名 西亚跨境视角
2026-01-24
1
导读:在2025年全球销量首次突破411万辆之后,吉利控股并没有选择“稳一稳”,而是直接把下一阶段目标摊在了桌面上。

在2025年全球销量首次突破411万辆之后,吉利控股并没有选择“稳一稳”,而是直接把下一阶段目标摊在了桌面上。
这一次,它要的不只是增长,而是全球位置的跃迁。

After surpassing 4.11 million global vehicle sales in 2025, Geely Holding chose not to slow down.
Instead, it laid out an ambitious roadmap focused not just on growth, but on global positioning.


1月22日,吉利控股集团CEO安聪慧明确提出:到2030年,集团全球销量有望突破650万辆(含商用车),营收超过1万亿元,进入全球车企销量前五。

On January 22, Geely Holding CEO An Conghui stated that by 2030, the group aims to exceed 6.5 million units in global sales (including commercial vehicles), generate over RMB 1 trillion in revenue, and rank among the world’s top five automakers.


这个目标并非空中楼阁。
在2024年全球车企销量榜单中,吉利控股以326.6万辆排名第十;如果按2025年411.6万辆的实际成绩计算,已经超过通用、本田和日产在2024年的排名区间。

This ambition is not built on speculation.
In the 2024 global sales ranking, Geely Holding ranked 10th with 3.266 million units. Based on its 2025 sales of 4.116 million units, Geely has already surpassed General Motors, Honda, and Nissan’s 2024 performance levels.


换句话说,吉利距离“前五”,已经不是追赶,而是排位赛。

In other words, Geely is no longer chasing the leaders—it has entered the ranking race itself.


为了支撑2030目标,吉利控股对产品结构给出了非常清晰的答案:
新能源销量占比75%,海外市场销量占比超过三分之一。

To support its 2030 goals, Geely outlined a clear product structure:
75% of sales will come from new energy vehicles, and over one-third from overseas markets.


这意味着,未来五年,吉利的增长不再主要来自国内燃油车市场,而是来自电动化的深水区和全球市场的系统化扩张。

This means future growth will not primarily rely on China’s ICE market, but on deep electrification and structured global expansion.


在技术层面,吉利计划打造覆盖A到E级的全球新能源架构体系。
核心目标只有一个:在新架构基础上,将平均单车型研发周期和综合成本压缩30%以上。

On the technology front, Geely plans to develop a global NEV architecture covering segments from A to E.
The key objective is to reduce average R&D cycles and total costs per model by over 30%.


这背后释放的信号很清晰——规模不只是销量数字,而是系统效率。

The message is clear: scale is not just about volume, but about system efficiency.


安聪慧将未来五年定义为“三次战略升维”的关键窗口期:
从产品制造竞争力,走向生态与服务竞争力;
从规模成本优势,升级为绿色智能科技优势;
从品牌各自为战,转向全球深度协同。

An Conghui described the next five years as a critical period of “three strategic upgrades”:
from manufacturing competitiveness to ecosystem and service capabilities;
from scale-driven cost advantages to green and intelligent technology leadership;
and from independent brand operations to deep global collaboration.


为此,吉利将推进五项核心动作:
构建清晰且互补的全球品牌矩阵、重点布局用户服务与未来出行生态、加速醇氢电动生态落地、形成三大生态业务能力,并强化ESG作为长期竞争优势。

To achieve this, Geely will focus on five key initiatives:
building a clearly positioned global brand matrix, expanding user service and future mobility ecosystems, accelerating methanol-hybrid electrification, forming three major ecosystem businesses, and strengthening ESG as a long-term advantage.


从数据看,这套战略并非纸上谈兵。
2025年,吉利控股销量同比增长26%,首次突破400万辆,其中新能源销量229.3万辆,同比增长58%,新能源渗透率达到56%。

The numbers support this direction.
In 2025, Geely’s total sales grew 26% year-on-year, surpassing 4 million units for the first time. NEV sales reached 2.293 million units, up 58%, with penetration hitting 56%.


但真正的挑战,并不在远期目标,而在眼前的国内竞争环境。

However, the real challenge lies not in the long-term vision, but in near-term domestic competition.


吉利汽车集团CEO淦家阅坦言,2026年汽车市场竞争将进一步加剧,不确定性显著上升。
对此,吉利选择用“产品密度”应对风险。

Geely Auto CEO Gan Jiayue acknowledged that competition in 2026 will intensify, with growing uncertainties.
Geely’s response is product density.


2026年,吉利仍将是“产品大年”,计划每季度推出1–2款全新车型,覆盖从主流到豪华、从燃油到新能源的全部细分市场。

In 2026, Geely will continue its aggressive rollout, launching 1–2 new models per quarter across mass, premium, ICE, and NEV segments.


极氪将推出8X,领克规划8系SUV,银河品牌也将迎来多款新车。
与此同时,燃油车将全面向HEV混动化过渡,计划推出4–5款搭载i-HEV智能双擎的车型。

Zeekr will launch the 8X, Lynk & Co will introduce the 8-series SUV, and Geely Galaxy will release multiple new models.
Meanwhile, ICE models will fully transition toward HEV, with 4–5 i-HEV models planned.


在出海方面,吉利将2026年出口目标定为64万辆,同比增长超过50%。
路径也足够明确。

For overseas expansion, Geely set a 2026 export target of 640,000 units—over 50% growth year-on-year.
The strategy is clearly defined.


东南亚将作为战略枢纽,以马来西亚AHTV产业园为核心,打造年产50万辆的“研-产-销-服”一体化基地,辐射东盟市场。

Southeast Asia will serve as the strategic hub, with the Malaysia AHTV industrial park as the core, building an integrated R&D-production-sales-service base with 500,000-unit capacity.


在欧美等成熟市场,吉利将坚持高端突破,依托沃尔沃渠道与雷诺南美布局,实现规模化渗透。

In developed markets such as Europe and North America, Geely will pursue premium breakthroughs, leveraging Volvo’s channels and Renault’s South American footprint.


同时,吉利将继续推进多元、开放的出海模式,通过产品、品牌、技术与资源协同,在重点市场建立本地化运营体系。

At the same time, Geely will maintain an open and diversified globalization model, combining products, brands, technology, and resources to build localized operations in key markets.


放到更长的时间维度看,吉利的2030目标,本质上是一场系统能力的考试。
不是看谁喊得响,而是看谁能把规模、技术、品牌和全球协同真正拧成一股绳。

Viewed over a longer horizon, Geely’s 2030 ambition is a test of system-level capability.
It’s not about who shouts the loudest, but who can truly integrate scale, technology, branding, and global collaboration.

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