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小米汽车,开始真正“破圈”了

小米汽车,开始真正“破圈”了 西亚跨境视角
2026-01-08
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导读:2026年,小米汽车的产品攻势将变得前所未有地密集且精准。

2026年,小米汽车的产品攻势将变得前所未有地密集且精准。
In 2026, Xiaomi Auto is set to launch its most aggressive and targeted product offensive to date.

据产业链信息,小米汽车明年初步计划推出4款新车。
According to industry sources, Xiaomi Auto plans to introduce four new models next year.



这4款车型分别为:CO7改款、CU7行政版、一款增程5座SUV,以及一款增程7座SUV。
The lineup includes a refreshed CO7, a long-wheelbase CU7 Executive Edition, a five-seat EREV SUV, and a seven-seat EREV SUV.

其中,CO7改款与增程7座SUV预计在上半年推出。
The CO7 facelift and the seven-seat EREV SUV are expected to debut in the first half of the year.



CU7行政版与增程5座SUV则计划在下半年至年底发布。
The CU7 Executive Edition and the five-seat EREV SUV are scheduled for the second half of the year.

这意味着,小米汽车将首次形成覆盖轿车与SUV、纯电与增程的完整产品矩阵。
This marks Xiaomi Auto’s first truly comprehensive lineup spanning sedans, SUVs, BEVs, and EREVs.



今年10月,雷军曾带领小米高管团队前往新疆进行整车测试。
In October, Lei Jun led Xiaomi’s senior management team to Xinjiang for vehicle testing.

期间,多张小米新车伪装路测照片在网络流出。
During the trip, camouflaged spy shots of new Xiaomi vehicles surfaced online.



从照片判断,这是一款接近全尺寸的SUV,尾部带有明显的发动机排气管。
The images suggest a near full-size SUV equipped with visible exhaust pipes.

综合多方线索,这款路测新车极有可能就是小米即将推出的增程7座SUV。
Taken together, these clues strongly indicate Xiaomi’s upcoming seven-seat EREV SUV.



据了解,这款增程7座SUV内部代号为“昆仑”。
According to sources, the internal codename of the seven-seat EREV SUV is “Kunlun.”

其定位对标理想L9、领跑D19,主打家庭市场的中大型SUV。
It targets the same segment as the Li Auto L9 and Leapmotor D19, focusing on family-oriented large SUVs.



该车型预计将搭载超过70kWh的大容量电池,
The vehicle is expected to feature a battery exceeding 70 kWh,

纯电续航里程有望达到400—500公里。
delivering an all-electric range of approximately 400–500 kilometers.



与此同时,小米还同步规划了一款增程5座SUV。
At the same time, Xiaomi is also planning a five-seat EREV SUV.

知情人士透露,两款增程SUV的预期产量均不低。
Insiders indicate that both EREV SUVs are expected to see sizable production volumes.



CU7行政版,则是基于现有CU7打造的长轴距行政轿车。
The CU7 Executive Edition is a long-wheelbase sedan derived from the standard CU7.

轴距明显加长,后排舒适性配置将迎来大幅升级。
Its extended wheelbase brings substantial improvements to rear-seat comfort.



截至2025年底,小米已凭借CO7与U7初步站稳脚跟。
By the end of 2025, Xiaomi Auto had established a solid foothold with the CO7 and U7.

累计交付量突破50万辆,并成功实现商业闭环。
Cumulative deliveries surpassed 500,000 units, and Xiaomi achieved a closed-loop business model.



更重要的是,小米汽车已在上季度实现盈利。
More importantly, Xiaomi Auto turned profitable in the previous quarter.

但这距离雷军提出的“15—20年跻身全球前五”目标仍相去甚远。
However, this is still far from Lei Jun’s ambition of becoming a global top-five automaker within 15–20 years.



要实现这一目标,仅靠单一车型和单一人群显然不够。
Achieving that goal requires far more than a single hit product or niche audience.

小米汽车必须进一步“破圈”。
Xiaomi Auto must break out of its current user circle.



于是,增程SUV,成为小米的必然选择。
As a result, EREV SUVs became a strategic inevitability for Xiaomi.

当前中国车市最火热、最稳定的需求,正来自家庭用户。
In China, the most stable and scalable demand comes from family users.



家庭用户关注空间、续航、补能便利性,以及智能化体验。
Family buyers prioritize space, range, refueling convenience, and smart features.

而增程SUV,正是“全能、无焦虑”的代名词。
EREV SUVs are synonymous with versatility and anxiety-free driving.



在理想L系列、问界M系列成功之后,
Following the success of Li Auto’s L-series and AITO’s M-series,

车企对增程SUV的热情迅速升温。
automakers’ enthusiasm for EREV SUVs has surged.



2025年,中国市场将有超过15款增程新车上市。
In 2025 alone, over 15 new EREV models are expected to launch in China.

宝马被曝重启增程动力研发,小鹏计划推出7款增程车型。
BMW is rumored to revive EREV development, while XPeng plans seven EREV models.



2026年,大电池混动方案将成为新的竞争焦点。
In 2026, large-battery hybrid solutions will become a new battleground.

多款新车已规划使用80kWh级动力电池。
Several upcoming models are planned with 80 kWh-class batteries.



这些车型的纯电续航里程,将逼近500公里。
These vehicles will deliver near-500 km pure electric range.

这也正是小米增程SUV的核心竞争区间。
This is precisely where Xiaomi’s EREV SUVs are positioned.



事实上,小米对增程技术的布局并非临时起意。
In fact, Xiaomi’s move into EREV technology is far from impulsive.

早在2023年,小米已通过招聘释放出明确信号。
As early as 2023, Xiaomi signaled its intent through targeted recruitment.



目前,小米官网仍在持续招聘增程相关岗位,数量超过20个。
Currently, Xiaomi lists over 20 open positions related to EREV development.

岗位覆盖研发、测试、标定与采购等全流程。
These roles span R&D, testing, calibration, and procurement.



从市场窗口期和成本结构看,增程是小米的“理性选择”。
From both market timing and cost structure perspectives, EREV is a rational choice for Xiaomi.

它有助于在短期内稳定并扩大销量规模。
It helps stabilize and expand sales volumes in the short term.



过去两年,小米汽车交出了一份极具冲击力的成绩单。
Over the past two years, Xiaomi Auto delivered a striking performance.

CO7上市348天,累计交付突破20万辆。
The CO7 surpassed 200,000 deliveries within 348 days of launch.



U7上市三分钟,大定订单突破20万辆。
The U7 secured over 200,000 pre-orders within three minutes of launch.

上市半年,交付量已超11万辆。
Within six months, deliveries exceeded 110,000 units.



从0到50万辆,小米仅用了一年七个月。
Xiaomi reached 500,000 vehicles in just 19 months.

单车毛利率达到25.5%,并首次实现季度盈利。
Its per-vehicle gross margin hit 25.5%, marking its first profitable quarter.



但亮眼成绩背后,也隐藏着结构性风险。
Yet beneath the impressive numbers lie structural risks.

CU7与U7的核心用户仍高度集中。
The core audience of the CU7 and U7 remains relatively concentrated.



真正决定长期规模的,是家庭用户。
Long-term scale is ultimately determined by family buyers.

而这,正是小米必须跨越的门槛。
This is the threshold Xiaomi must now cross.



两款增程SUV,并非简单的产品补充。
The two EREV SUVs are far more than lineup fillers.

它们是小米汽车向主流家庭市场发起的关键进攻。
They represent Xiaomi Auto’s decisive move into the mainstream family segment.



在这个市场,小米将正面对阵理想与问界。
In this arena, Xiaomi will face Li Auto and AITO head-on.

这是一场真正的硬仗。
This will be a genuine battle.



但小米并非弱者。
Yet Xiaomi is no underdog.

它已在20—30万元纯电市场,成功打破特斯拉垄断。
It has already broken Tesla’s dominance in the RMB 200,000–300,000 BEV segment.



当“科技+性价比+流量能力”被带入家庭市场,
When Xiaomi brings “tech + value + traffic leverage” into the family segment,

竞争格局,或将被重新书写。
the competitive landscape may be rewritten.



2026年,随着增程SUV与行政轿车落地,
In 2026, with the rollout of EREV SUVs and the executive sedan,

小米汽车将从“爆品制造者”,走向“体系型车企”。
Xiaomi Auto will transition from a hit-product maker to a system-driven automaker.



这,或许才是小米汽车真正的成人礼。
This may well be Xiaomi Auto’s true coming-of-age moment.

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