大数跨境

当客户说:“我再考虑一下”时,这样回复……

当客户说:“我再考虑一下”时,这样回复…… 直路外贸学院
2018-07-15
1
导读:要让客户消除“我还要考虑一下”的顾虑,我们必须要明白客户顾虑的点在哪里,本文有 8 个建议!
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相信每位做外贸的朋友一定有过以下经历:

为了说服国外客户下订单,你投资了大量的时间、精力甚至金钱,打了无数个电话,发了上百封邮件,国外客户就是不为所动,每次都以“I want to think it over(我还要再考虑考虑)”来回答你。对于外贸人来说,这种情况可谓是司空见惯,那么大家遇到这种情况,通常是怎样回应客户的呢?

经常看到的做法是,有的业务员可能会顺应客户的要求说道:“好的,那这边我就先不打扰您了,您后续有任何问题或者需要都可以随时联系我。”有的业务员可能会坚持与客户找时间再谈,甚至约好了下次商谈的时间和地点。

其实这样做,除了让客户更加犹豫,举棋不定,导致与客户沟通不畅。要让客户消除“我还要考虑一下”的顾虑,我们必须要明白客户顾虑的点在哪里,以下的 8 个建议划重点!


"That's totally understandable. Most of our customers need time to think it through before they place orders."

"But I need to know that what are your major concerns? The cost? Product performance? Or you want to learn more about our company?"

“我完全理解您的想法。事实上,我们的大多数客户在购买之前,都需要时间去考虑。”

“同时我想请问下,您主要是担心产品的成本、效果,还是您对我们公司还不太了解?”

"Most of the time I when hear, 'Let me think about it,' what people really mean is No thanks."

"Can you tell me the situation facing your company?"

“在大多数情况下,当我听到客户说‘让我考虑一下’的时候,这意味着他们已经不需要我们的服务了。”

“您可以告诉我您的情况吗?”


"I understand. May I ask what specifically you are concerning about? Is there anything I can help?"

“我明白了。我可以问一下,您具体是在考虑什么呢?我怎样才能帮到您?”

"Makes sense. Tell me, if I didn’t hear back from you by [date], what should I do?"

“您说的很有道理。这样吧,如果我在[日期]之前还没收到您的回复,我应该怎么做?”

"In my opinion, that’s not a wise decision. Do you mind if I share a few thoughts of mine?"

“其实在我看来,客户先生/小姐您做了一个错误的决定,我可以向您说说我的看法吗?”

"You are right. If I were you, I also need sometime to consider about it."

"So shall I call you later or you would like to make the decision right now?"

“您说的非常有道理。如果我是您,我也需要花时间来考虑一下。”

“接下来,我是需要继续跟进您的情况,还是您现在就可以做决定了呢?”

"I understand. You will make the final decision together with your team. Is there anyone I should speak with before we close the deal? Or is there any additional information I can offer to help you make the final decision?"

"Is there any information you need me to provide, I can arm you with in these conversations?"

“我理解您的情况。毕竟是否购买,是由您们团队一起决定的。那么除了您之外,我还需要与您们团队中的哪位商谈?”

“或者有您需要我提供哪些相关信息,方便您和您的团队进行沟通?”

"Great. I'll follow up with you on Monday.How does that sound?"

“好的。那我下周一再联系您,您看如何?”


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