写英文邮件别再“中式翻译”了：老外职场/外贸高频短句，按场景抄才像 native。

做外贸、在外企、跟海外客户打字沟通，最尴尬的不是英语差，而是：

• 开头永远 Hello sir, how are you?
• 催客户永远 Please reply me soon.
• 发报价永远 Attached is our price.
• 结尾永远 Waiting for your reply.

老外一眼就看出来：这封邮件是“中文翻出来的”。

英文邮件的专业感，不靠长难句，不靠高级词，而靠场景化短句：

开场怎么寒暄、回复怎么接话、进度怎么同步、款怎么催、拒绝怎么不伤人、结尾怎么让人想回你。

下面把“150 句邮件短句”重新拆成外贸 + 外企最常用 7 大场景，每句都能直接复制。你不用背 150 句，背“场景—句式”就够了。

一、开场问候：别再只写 Hope you are fine

英文邮件开头有两个任务：

认人 + 说事。寒暄一句就切正题，老外最吃这套。

1. 首次联系 / 新客户

• I hope this email finds you well.
• I’m reaching out regarding potential cooperation on [product].
• We came across your company profile and like your product range.
• This is [Name] from [Company]. I’d like to introduce our [product/capacity].
• I am writing to inquire about your purchasing plan for [category] in Q4.

2. 回复客户 / 同事

• Thank you for your prompt reply.
• Thanks for getting back to me so quickly.
• Further to your email dated [Date], please find our comments below.
• Following up on our phone call / WhatsApp chat yesterday…
• As discussed in our last meeting, I’m sending the updated file.

3. 日常寒暄（别硬拗）

• Hope you had a great weekend.
• Hope you had a good trip.
• Wish you a productive week ahead.
• Hope everything is going well with your project.
• Glad to hear the shipment cleared customs last week.

避坑：Dear Sir/Madam能不用就不用。有名字写名字，没名字写 Dear Purchasing Team。

二、说目的：老外不喜欢“绕三行才进入正题”

中文邮件爱铺垫，英文邮件爱 I am writing to…。

1. 直接说事

• I am writing to confirm the specifications below.
• I’m writing to update you on Order PO #[X].
• This is to inform you that the goods have been shipped.
• We are pleased to advise that the samples are ready.
• Just a quick note to share the revised quotation.

2. 带附件

• Please find the quotation attached for your review.
• Attached please find the PI and packing list.
• I’ve attached the updated contract as requested.
• For your reference, the certificate of origin is enclosed.
• The B/L copy is attached — balance payment can be arranged afterward.

3. 补背景

• Given the recent increase in raw material cost, we need to adjust the price.
• As you may be aware, the container space before Christmas is tight.
• To avoid any misunderstanding, let me clarify the payment terms again.

外贸邮件铁律：价格必须带术语，数量必须带单位。

❌ The price is USD 10.

✅ The unit price is USD 10/pc, FOB Shenzhen, valid for 7 days.

三、同步进度：让客户觉得“你靠谱”

海外买家最怕“发了邮件没人跟”。

进度同步不是拍马屁，是降低客户焦虑。

• Production is on track and will be finished by [Date].
• We’ve completed 60% of the order; QC will start on [Date].
• The factory confirms the cartons are being printed this week.
• ETD is [Date], ETA is approximately [Date].
• I will follow up with our factory and update you tomorrow morning.
• Just to keep you in the loop, customs clearance is done.
• The forwarder confirmed the vessel departed on schedule.

高阶一句：

• I wanted to update you before you see it in the tracking system.

这句话很“老外”：不是等客户问，而是你先说。

四、委婉催促：催事不催人，才是专业

新手最容易死在催促上：

Please reply ASAP.

Waiting for your reply.

Send the payment now.

这三句，客户看了不舒服，但不会告诉你。

1. 催回复

• Just a gentle follow-up on my email dated [Date].
• Could you kindly let me know if you’ve had a chance to review the offer?
• I wanted to make sure this email didn’t slip into your inbox.
• May I know your thoughts on the revised terms?
• If you need more info to decide, just tell me what’s missing.

2. 催付款

• Friendly reminder: the 70% balance is due against the B/L copy.
• We’ve sent the B/L copy; could you arrange the balance at your earliest convenience?
• Once payment is received, we’ll release the original documents immediately.
• The PI is valid for 7 days; placing the order this week locks the price.
• If payment is already made, please share the bank receipt for verification.

3. 催确认

• Could you confirm the artwork / size / color before we start mass production?
• We’d appreciate your go-ahead by Friday so the line can be booked.
• Just checking whether the spec sheet looks good to you.

催款心法：

第一封温和提醒 → 第二封给时间点 → 第三封说后果（延船、交期后移、仓位取消）。

五、谈价格、交期、付款：别只说 no

外贸不是不能拒绝，是别用 No.

1. 拒绝再降价

• I’m afraid we can’t offer a further discount at this stage.
• The price already reflects our best level for this quantity.
• To keep the quality, we’d rather not cut the cost here.
• We could hold the price if you confirm the order before [Date].

2. 谈交期

• Our standard lead time is 15 working days after receiving the deposit.
• We can ship 7 days earlier if you accept partial shipment.
• The delay is from the material supplier, not the production line.
• We’ll prioritize your order and keep you updated daily.

3. 谈付款

• We usually work on 30% deposit and 70% against B/L copy.
• For first orders, we accept 50% deposit to cover material cost.
• L/C at sight is workable, but the bank charges are on buyer’s account.
• Original B/L will be released only after full payment is cleared.

4. 给替代方案

• If Option A is not feasible, we could consider Option B.
• We can do FCA instead of FOB if you prefer to control the main freight.
• Air freight is faster but costlier; sea freight is cheaper but 28 days.

老外谈业务喜欢：先认对方 → 再给原因 → 再给替代。

你一上来硬拒，单子就凉了。

六、道歉、解释、处理客诉：专业比卑微重要

1. 回复慢

• Sorry for my late reply.
• I apologize for the delay in getting back to you.
• Thank you for your patience while we checked with the factory.

2. 货期延迟

• We sincerely apologize for the delay and the inconvenience caused.
• The vessel was rolled; the new ETD is [Date].
• Please rest assured we are doing everything possible to expedite shipment.
• We’ll cover the express upgrade if it’s caused by our side.

3. 质量异议

• Could you send photos / video / defect ratio for our QC review?
• We’ll check against the sealed sample and get back within 24 hours.
• If confirmed as our responsibility, we’ll offer credit / replacement / discount.
• This lot was inspected before loading; we’ll investigate the loading process too.

别写：

• We are very very sorry!!!
• Please believe us!!

感叹号多 = 不专业。客诉里“动作”比“情绪”值钱。

七、结尾致谢：最后一句决定客户回不回

开头决定看不看，正文决定信不信，结尾决定回不回。

1. 通用结尾

• Thank you for your time and attention to this matter.
• Please let me know if you need any further details.
• Should you have any questions, feel free to contact me.
• Looking forward to your feedback.

2. 报价后等确认

• We’d appreciate your comments on price and delivery terms.
• The offer is valid for 7 days; happy to lock it once you confirm.
• If the specs work for you, we can reserve the production slot this week.

3. 老客户维护

• Great working with you as always.
• Hope the containers sell fast — talk soon.
• Wish you a strong selling season.
• Let me know if you want to see the new collection for 2027.

4. 委婉拒绝 / 结束

• Unfortunately we can’t meet that term this time, but happy to cooperate on the next project.
• We’ll keep your profile and reach out when capacity opens.
• Thank you for the inquiry; if it’s not your category, no worries at all.

5. 落款

• Best regards,
• Kind regards,
• Many thanks,

熟悉同事可用 Best / Thanks，客户和老板别用 Cheers / Thx / Pls。

八、外贸人最该存进“邮件碎片库”的 30 句

不用背 150 句，这 30 句先存：

1. Hope this email finds you well.
2. Thank you for your inquiry.
3. Please find our quotation attached.
4. Our MOQ is [X] pcs.
5. Lead time is [X] working days after deposit.
6. ETD [Date], ETA [Date].
7. We require 30% deposit to start production.
8. Balance: 70% against B/L copy.
9. FOB Shenzhen / CIF Hamburg / FCA Dongguan, Incoterms® 2020.
10. Price valid for 7 days.
11. Could you confirm the specs before production?
12. I’ll follow up with the factory and update you tomorrow.
13. Production is 60% complete.
14. QC inspection is scheduled for [Date].
15. The goods are loaded and sealed.
16. B/L copy attached for your reference.
17. Friendly reminder: balance payment is pending.
18. We’ll release original documents after full payment.
19. Could you share the bank receipt for verification?
20. Sorry for the delay; thank you for your patience.
21. We apologize for the inconvenience caused.
22. This is not a quality defect; here is the test photo.
23. We’ll offer 3% credit for the next order.
24. Air freight is faster but more expensive.
25. Sea freight is cheaper but takes longer.
26. If Option A is not feasible, we can consider Option B.
27. I’m afraid we can’t offer a further discount now.
28. Looking forward to your feedback.
29. Should you have any questions, feel free to contact me.
30. Best regards,

九、英文邮件 5 个“中式表达”红线

1. Please reply me soon.
   → Could you let me know your thoughts when convenient?
2. Do the needful
   → 英美客户看不懂，写具体动作
3. Please revert
   → 用 Please reply / get back to me
4. ASAP
   满屏飞 → 用 by Friday / at your earliest convenience
5. Thanks a lot!!!
   → 正式邮件别堆感叹号

十、一套可直接发的模板：报价后跟进

Subject: Follow-up: Quotation for [Product] – PO potential

Hi [Name],

Hope you had a good week.

Following up on the quotation I sent on [Date]. The price is USD [X]/pc, FOB Shenzhen, valid for 7 days.

Production slot for [Month] is filling up, so if the specs work for you, we can reserve the line after PI confirmation and 30% deposit.

Happy to adjust packaging, labels, or shipping terms (FCA / CIF / DAP) if that helps your import side.

Looking forward to your feedback.

Best regards,

[Your Name]

[Company]

WhatsApp: +86-xxx

十一、最后一句大实话

英文邮件不是“英语考试”。客户不在乎你用没用定语从句，只在乎三件事：

1. 你看懂我要什么没有
2. 你有没有在主动推进
3. 跟你做生意，沟通成本高不高

所以别背 150 句生词。

按场景存句式，按客户改名字，按订单填日期。

跑通 20 封真邮件，你比背 1500 句的人都像老手。