10月14日，国际美妆行业媒体 BeautyMatter 发起的首届 ASIA 15 亚洲新锐品牌榜单将在美美上海正式发布并首次亮相，聚焦亚洲具有创新力与成长潜力的新锐美妆品牌。
On October 14, the inaugural ASIA15 list of emerging Asian beauty brands, an initiative by international beauty industry media platform BeautyMatter, will be officially unveiled at Beauty Shanghai, spotlighting innovative emerging beauty brands across Asia with strong growth potential.
美美论坛
BEAUTY FORUM
BeautyMatter ASIA15
亚洲新锐品牌榜单发布暨首次亮相
BeautyMatter ASIA15
Official Announcement & Debut
美美上海将迎来 BeautyMatter ASIA15 亚洲新锐品牌榜单 的正式发布与首次亮相。ASIA15 将聚焦亚洲具有创新力与成长潜力的新锐美妆品牌，呈现亚洲美妆行业不断涌现的新力量。
Beauty Shanghai will host the official unveiling and debut of the BeautyMatter ASIA15 list of emerging Asian beauty brands. ASIA15 will spotlight innovative brands across Asia with strong growth potential, showcasing the new generation shaping the region’s beauty industry.
Kelly Kovack
BeautyMatter 创始人兼首席执行官
Founder + CEO, BeautyMatter
John Cafarelli
BeautyMatter 联合创始人兼总裁
Co-Founder & President, BeautyMatter
顾晓峰 Charlie Gu
精致传媒 创始人兼首席执行官
Founder & CEO, Jingzhi Media Group
地址 ADDRESS
展馆 1F 美美论坛区
时间 TIME
10.14｜10:00–11:00
本届美美论坛将围绕展会主题「向上之美」展开，携手 BeautyMatter、精致传媒、美妆内行人、品牌星球等行业媒体，设置 30+场论坛，汇聚品牌创始人、行业专家、零售与电商平台代表等嘉宾，共同探索美妆产业发展的新方向。
Under the exhibition theme “ASCENDING BEAUTY,” this edition of the Beauty Forum will feature more than 30 sessions in collaboration with industry media partners including BeautyMatter, Jingzhi Media Group, Beauty Insider, and Brandstar. Bringing together brand founders, industry experts, and representatives from retail and e-commerce platforms, the forum will explore new directions for the beauty industry.
从亚洲美妆品牌的全球化探索，到消费者情绪与感官体验变化，再到自然与科学驱动的产品创新，本届论坛将通过多元视角，讨论品牌如何回应消费者不断提升的期待，寻找新的发展机会。
From Asian beauty brands’ expansion into global markets to shifts in consumer sentiment and sensory experiences, and product innovation driven by nature and science, the forum will offer diverse perspectives on how brands can meet consumers’ rising expectations and identify new opportunities for growth.
部分重磅嘉宾
Featured Guests
Kelly Kovack
BeautyMatter 创始人兼首席执行官
Founder + CEO, BeautyMatter
廖俊雄 Matt Liao
中免集团首席市场营销官
China Duty Free Group CMO
Jun Lim
BORNTOSTANDOUT 创始人兼创意总监
Founder + Creative Director, BORNTOSTANDOUT
Chayadhorn “Ing” Kitiyadisai @ingck
INGU 创始人兼 CEO、泰国知名美妆内容创作者
Founder and CEO of INGU; prominent Thai beauty content creator
杜蕾 Laurie Du
英敏特中国美容个护行业洞察总监
Mintel China Beauty and Personal Care Insight Director
何一 Yisa
东边野兽 创始人
Founder, Herbeast
10月14日至17日，多家品牌将邀请内容创作者担任“一日店长”，与现场观众交流互动。
On 14–17 October, several brands will invite content creators to act as “Store Managers for a Day”, meeting and engaging with visitors at the exhibition.
美美上海 BEAUTY SHANGHAI
Éclatlife
一日店长
Éclatlife 主理人
展位 BOOTH
展馆1F D14-E14
时间 TIME
10.14-10.15
花西子
一日店长+现场直播
香水博主@彬彬臭臭的
展位 BOOTH
展馆1F F14-16&G14-16
时间 TIME
10.15｜17:00-21:00
气味上海 NOTES SHANGHAI
AKRO 雅克罗香
一日店长
香水博主@小空试香水
展位 BOOTH
展馆4F F15-16
时间 TIME
10.16｜13:00-19:00
Escentric Molecules 仪森沫尔
一日店长
香水博主@Amber虎珀闻香
展位 BOOTH
展馆4F D09-10
时间 TIME
10.16｜13:00-19:00
有理之香 Justiscents
一日店长
香水博主@san值掉光约瑟夫卡
现场带来新品 「硬柿子」及「五彩斑斓的灰」 首发体验
展位 BOOTH
展馆4F B23
时间 TIME
10.16
Laboratorio Olfattivo香识之城
一日店长
香水博主@香水教父
展位 BOOTH
展馆4F E09
时间 TIME
10.16｜14:00-18:00
解放橘郡 Etat Libre d’Orange
一日店长
香水博主@彬彬臭臭的
展位 BOOTH
展馆4F D15-16&E15-16
时间 TIME
10.16｜14:00–18:00
Essential Parfums 毋缺之水
一日店长
香水博主@Boc-hu
展位 BOOTH
展馆4F F13-14
时间 TIME
10.16｜14:00-18:00
Flying Noze 白昼飞行
一日店长
香水博主@戴瑞克很香 & @十一闻香日记
展位 BOOTH
展馆4F A21
时间 TIME
10.17
东方鼻子 Oriental Nose
一日店长
香水博主@彬彬臭臭的
展位 BOOTH
展馆4F A10
时间 TIME
10.16｜14:00-18:00
映香制所 INSCENT LAB
一日店长
香水博主@Hadi Y_哈迪Y
展位 BOOTH
展馆4F A10
时间 TIME
10.15｜12:00-16:30
一日店长
香水博主@砚砚砚的香水
展位 BOOTH
展馆4F A10
时间 TIME
10.16｜12:00-16:30
一日店长
香水博主@Winwin🔥
展位 BOOTH
展馆4F A16
时间 TIME
10.17
本届气味上海，dsm-firmenich大师调香师 Alberto Morillas 将亲临现场，并带来个人特展 「逐光而行 THE PERFUMER OF LIGHT」，回顾其跨越五十余年的调香创作旅程。
At this edition of Notes Shanghai, dsm-firmenich Master Perfumer Alberto Morillas will join us in person and present his solo exhibition, THE PERFUMER OF LIGHT, tracing a creative journey spanning more than fifty years in perfumery.
气味上海2026秋季展开幕式
Notes Shanghai 2026AW Opening Ceremony
Alberto Morillas 将出席开幕式并致辞。
Alberto Morillas will attend the opening ceremony and deliver an address.
*该活动于展馆正式开放前举行，非公众开放活动。
*This event takes place before the exhibition opens and is not open to the public.
地点 ADDRESS
展馆 4F 气味论坛区
时间 TIME
10.14｜09:30
「逐光而行」大师展开幕式致辞
Opening Address at the Alberto Morillas Exhibition THE PERFUMER OF LIGHT
地点 ADDRESS
展馆 4F 逐光而行特展展区
时间 TIME
10.14｜14:20
「逐光而行」大师展特别导览 & 交流
THE PERFUMER OF LIGHT Special Guided Tours and Conversations
该活动为小规模交流活动，参与嘉宾包括受邀香水内容创作者、媒体及部分香水爱好者。
These small-group sessions will bring together invited fragrance content creators, media representatives and selected fragrance enthusiasts.
地点 ADDRESS
展馆 4F 逐光而行特展展区
时间 TIME
10.14&15｜14:30-15:30
Alberto Morillas大师课
Alberto Morillas Master Class
Alberto Morillas
帝斯曼-芬美意大师调香师
dsm-firmenich Master Perfumer
顾晓峰 Charlie Gu
精致传媒CEO
CEO of Jingzhi Media Group
地点 ADDRESS
展馆 4F 气味论坛区
时间 TIME
10.15｜10:30
延续上一届广受欢迎的「新气巷」互动体验区域，本届气味上海将继续邀请观众通过品牌探索、香氛体验与集章打卡，开启一场充满趣味的气味探索之旅。
Following the popularity of the Notes Vibe interactive area at the previous edition, Notes Shanghai will once again invite visitors to explore brands, experience fragrances and collect stamps on an engaging journey of scent discovery.
STEP 1｜集章打卡
STEP 1｜ Collect Stamps
前往「新气巷」区域体验各品牌展位的香氛产品。
完成试闻后，可请展位工作人员在买家手册「新气巷」专属页面盖章，集齐全部品牌印章即可完成打卡。
Visit the brand booths in Notes Vibe to experience their fragrances.
After sampling the fragrances, ask booth staff to stamp the dedicated Notes Vibe page in your Buyer’s Guide. Collect a stamp from every participating brand to complete your stamp collection.
STEP 2｜票选人气品牌
STEP 2｜Vote for Your Favourite Brand
现场扫码，为喜欢的品牌投票。
展会结束后，主办方将统计票数，票选第一名品牌将获得官方曝光机会及其他专属支持。
Scan the QR code at the exhibition to vote for your favourite brand.
After the exhibition, the organisers will tally the votes. The brand receiving the most votes will gain promotional exposure through the exhibition’s official channels and other dedicated support.
STEP 3｜兑换限定好礼
STEP 3｜Redeem Your Exclusive Gift
完成集章并参与品牌投票后，即可前往「新气巷」区域兑换限定版「新气巷」专属帆布袋。
帆布袋内含参展品牌小样3支，每日限量100份，先到先得。
Once you have collected all the stamps and voted for a brand, return to Notes Vibe to redeem a limited-edition Notes Vibe canvas tote bag.
Each tote bag contains three fragrance samples from exhibiting brands. Only 100 gift sets are available each day, on a first-come, first-served basis.
地点 ADDRESS
展馆 4F 新气巷
展会期间，多家参展品牌的创始人、调香师及品牌主理人将来到现场，与观众分享品牌故事、创作理念及作品体验。其中，多位海外品牌创始人与国际香氛创作者将专程来到上海参与展会交流。
During the exhibition, founders, perfumers and brand leaders from a range of exhibiting brands will meet visitors to share their brand stories and creative approaches, and introduce their fragrances. Several overseas brand founders and international fragrance creators will travel to Shanghai especially for these exchanges.
AKRO 雅克罗香×Olivier Cresp｜
现场交流活动
AKRO × Olivier Cresp In Conversation
1.气味论坛｜
AKRO的故事：气味唤醒记忆
NOTES FORUM｜
The Story of AKRO:
Nothing Revives A Memory Like Scent
Olivier Cresp
雅克罗香品牌创始人
帝斯曼-芬美意大师调香师
Founder of AKRO
dsm-firmenich Master Perfumer
李竞 JingLi
中国日化协会评香师培训讲师
Fragrance Evaluation Trainer, China Daily Chemical Industry Association
地址 ADDRESS
展馆 4F
时间 TIME
10.15｜14:10–14:40
2.创始人见面交流
Meet & Greet
dsm-firmenich 大师调香师、AKRO 品牌创始人 Olivier Cresp 将来到现场，分享品牌故事与香氛创作理念。
dsm-firmenich Master Perfumer and AKRO founder Olivier Cresp will join us at the exhibition to share the brand’s story and his approach to fragrance creation.
展位 BOOTH
展馆4F F15-16
时间 TIME
10.17｜11:30-14:30
BORNTOSTANDOUT ｜
创始人现场交流
BORNTOSTANDOUT Meet the Founder
创始人兼创意总监 Jun Lim 将来到现场，除参与美美上海精彩论坛外，也将与观众交流品牌创作理念与香氛作品背后的故事。
Founder and Creative Director Jun Lim will join us at the exhibition. In addition to taking part in the Beauty Shanghai forums, he will meet visitors to discuss the brand’s creative approach and the stories behind its fragrances.
展位 BOOTH
展馆4F D17-18&E17-18
MATIERE PREMIERE｜
创始人现场交流
MATIERE PREMIERE Meet the Founder
品牌创始人兼调香师 Aurelien Guichard 将现场介绍品牌代表作品与新品「银雾薰衣」创作故事，并带领观众进行闻香体验与交流。
Founder and Perfumer Aurélien Guichard will introduce the brand’s signature fragrances and share the creative story behind its new release, Metal Lavender, while guiding visitors through fragrance sampling and discussion.
展位 BOOTH
展馆4F C17-18
时间 TIME
10.16｜10:00-11:00
Farmacia SS. Annunziata 1561｜
品牌主理人现场交流
Farmacia SS. Annunziata 1561
In Conversation with the Brand Director
KER s.r.l. 所有者兼商业与创意总监 Elena Azzerlini 将来到现场，分享佛罗伦萨历史香水品牌 Farmacia SS. Annunziata 1561 的品牌传承与发展故事。
Elena Azzerlini, Owner and Commercial and Creative Director of KER s.r.l., will join us to share the heritage and evolution of the historic Florentine perfume house Farmacia SS. Annunziata 1561.
展位 BOOTH
展馆4F D11-12&E11-12
Astrophil & Stella 爱星者与星｜
品牌创意交流
Astrophil & Stella Creative Conversations
品牌艺术总监 Alessandro Castagno 将来到现场，分享品牌创意方向、香氛概念及视觉表达。
Artistic Director Alessandro Castagno will join us to discuss the brand’s creative direction, fragrance concepts and visual expression.
展位 BOOTH
展馆4F D07-08&E07-08
MARIE JEANNE 玛丽珍妮｜
创始人现场交流
MARIE JEANNE Meet the Founder
品牌创始人兼 CEO Georges Maubert 将来到现场，分享 MARIEJEANNE 源自格拉斯香水传统的品牌理念与创作故事，并介绍MARIEJEANNE玛丽珍妮最新系列产品“TEXTURES”。
Founder and CEO Georges Maubert will share the philosophy and creative stories behind MARIE JEANNE, a brand rooted in Grasse’s perfumery traditions, and introduce its latest collection, TEXTURES.
展位 BOOTH
展馆4F D07-08&E07-08
Réserve en Afrique 西非领地｜
创始人现场交流
Réserve en Afrique Meet the Founder
联合创始人 Etienne Haddad 将来到现场，分享品牌围绕非洲自然资源、文化传承与高级香氛创作之间的探索。
Co-founder Etienne Haddad will join us to discuss the brand’s exploration of the connections between Africa’s natural resources, cultural heritage and fine fragrance creation.
展位 BOOTH
展馆4F D07-08&E07-08
Coreterno 永恒之心｜
品牌创意交流
Coreterno Creative Conversations
品牌现任主理人兼 CEO Jordi Magrans 将来到现场，分享品牌理念、创作故事及新品体验。
CEO Michelangelo Brancato will join us to share the brand’s creative philosophy, which brings together art, culture and avant-garde aesthetics.
展位 BOOTH
展馆4F D07-08&E07-08
Almah Parfums 1948｜
创始人现场交流
Almah Parfums 1948 Meet the Founder
品牌现任主理人兼 CEO Jordi Magrans 将来到现场，分享品牌理念、创作故事及新品体验。
Jordi Magrans, who currently leads the brand as CEO, will join us to share its philosophy and creative stories, and introduce its new products to visitors.
展位 BOOTH
展馆4F F07-08
Badr Harqan｜
创始人现场交流
Badr Harqan Meet the Founder
品牌创始人兼调香师 Badr Harqan 将现场介绍品牌代表作品与创作故事，并带领观众进行闻香体验与交流。
Founder and Perfumer Badr Harqan will introduce the brand’s signature fragrances and their creative stories, and guide visitors through fragrance sampling and discussion.
展位 BOOTH
展馆4F F17-18
时间 TIME
10.14-17｜每日15:00-15:45
Attar Al Has｜
创始人现场交流
Attar Al Has Meet the Founder
品牌创始人兼 CEO Ersin Bas 将带领观众体验 Terra Mysteria 系列作品，并分享品牌背后的嗅觉文化。
Founder and CEO Ersin Bas will guide visitors through the Terra Mysteria collection and share insights into the olfactory culture behind the brand.
展位 BOOTH
展馆4F H16
AMER PERFUMES｜
创始人现场交流
AMER PERFUMES Meet the Founder
品牌创始人兼调香师 Amer Alradhi 将分享品牌创作理念、高品质原料探索及手工香水创作经验。
Founder and Perfumer Amer Alradhi will share the brand’s creative philosophy, its exploration of high-quality ingredients and his experience in crafting perfumes by hand.
展位 BOOTH
展馆4F G18
展期期间，部分参展品牌及行业伙伴将在上海举办特别交流活动，延伸展会之外的行业交流与连接。
During the exhibition, selected exhibiting brands and industry partners will host special networking events in Shanghai, extending industry dialogue and connections beyond the exhibition venue.
Hi! Perfume × AC2 Collective｜
Founder’s Night 主理人之夜
Hi! Perfume × AC2 Collective｜
Founder’s Night
由 Hi! Perfume 香气问候 × AC2 Collective 联合主办，龙华会、天猫香氛协办。
Jointly hosted by Hi! Perfume and AC2 Collective, with Longhua Hui and Tmall Fragrance as supporting organisers.
活动将围绕香氛行业趋势与品牌交流展开，包括：
• 天猫香氛负责人分享《天猫香氛：消费洞察与未来方向》
•乐福中国区总经理 Mathieu Prat 与调香师 Jeremy Sabater 分享香氛创作与行业趋势
• 屋顶音乐酒会及品牌、渠道、内容伙伴交流
The event will focus on fragrance industry trends and exchanges between brands. The programme includes:
• A presentation by the Head of Tmall Fragrance on “Tmall Fragrance: Consumer Insights and Future Directions”
• Insights into fragrance creation and industry trends from Mathieu Prat, General Manager of TechnicoFlor China, and perfumer Jérémy Sabater
• A rooftop cocktail reception with music and networking for brands, sales channel partners and content partners
本活动为邀请制活动。
This event is by invitation only.
地点 ADDRESS
香氛问候 Hi! Perfume
上海市徐汇区龙华路2758号 C2-1S09
时间 TIME
10.13｜16:00–19:00
BeautyMatter ASIA15
VIP Cocktail Reception
BeautyMatter ASIA15
VIP Cocktail Reception
由 BeautyMatter 主办，气味上海与美美上海参与合作。
Hosted by BeautyMatter in partnership with Notes Shanghai and Beauty Shanghai.
活动将围绕 ASIA15 亚洲新锐品牌榜单 展开，邀请行业嘉宾共同交流，庆祝亚洲新锐美妆品牌的发展与创新。
Centred on the ASIA15 list of emerging Asian beauty brands, the reception will bring industry guests together for conversation and networking, celebrating the growth and innovation of Asia’s emerging beauty brands.
本活动为邀请制活动。
This event is by invitation only.
地点 ADDRESS
HARMAY 话梅
上海武康路店
上海市徐汇区武康路55号
时间 TIME
10.14｜20:00-22:00
Olfacto Project｜
嗅觉计划沙龙香水新品私享会
Olfacto Project Private Preview of
New Niche Perfumes
Olfacto Project 将举办「嗅觉计划沙龙香水新品私享会」，邀请香氛品牌创始人、调香师、行业伙伴、零售合作伙伴及Showroom买手共同参与。
Olfacto Project will host a private preview of new niche perfumes, bringing together fragrance brand founders, perfumers, industry partners, retail partners and showroom buyers.
活动现场将带来新品预览、限定发布及盲闻体验，与嘉宾共同探索香氛创作与行业趋势。参与品牌包括：
The event will feature previews of new fragrances, exclusive launches and blind smelling experiences, inviting guests to explore fragrance creation and industry trends together. Participating brands include:
27-87 / Abel / Astrophil Stella / Coreterno / Laboratorio Olfattivo / Maison Tahité / Marie Jeanne / Nasomatto / Obvious / Reserve en Afrique / Sora Dora
本活动为邀请制活动。
This event is by invitation only.
地点 ADDRESS
MGM Shanghai West Bund 美高梅酒店
Sky59 Rooftop Bar
上海市徐汇区云锦路688号
时间 TIME
10.14｜20:00-22:00
ASTRA ALLIANCE
Fragrance Gathering
ASTRA ALLIANCE
Fragrance Gathering
由 ASTRALOGUE 发起，ASTRA ALLIANCE 将汇聚不同香氛创作力量，在上海呈现一场围绕香气、品牌与创意交流的特别聚会。
Initiated by ASTRALOGUE, ASTRA ALLIANCE will bring together fragrance creators from different backgrounds for a special gathering in Shanghai dedicated to scent, brands and creative exchange.
本活动为邀请制活动。
This event is by invitation only.
地点 ADDRESS
Olivino by Le Coq
West Bund Shanghai
时间 TIME
10.16｜15:00-22:00
