大家伙好呀,今天继续输出式学英语,沉淀自己的知识库。
为了让自己更容易阅读到英语材料,之前也给小伙伴们介绍过,我很喜欢去大品牌或者有名的个人ip网站上订阅她们的邮件,跟邮箱绑定之后,
每天你一睁眼打开微信,立马有阅读材料,看看她们是怎么说服你的,或者今天发生了什么,轻轻松松就看了一篇长篇阅读啦,也没那么枯燥对不对。
而且邮件呢,也很贴合工作和生活的场景。
今天也看到了一封比较有意思的邮件,是来自Mel Robbins,这位个人成长方向博主的,她出了蛮多畅销书,最近是<Let Them Theory>,也有一个播客,非常推荐她的播客,基本都是个人成长类的内容,能听下去还能涨知识,非常适合用来当英语学习材料。
下面就来看看这封邮件是怎么写的,这封邮件的目的是用来提醒用户去看播客的,当时我看完这封邮件,我当时还在吃饭呢,我就打开了她的播客去听了,
我觉得这封邮件写得不像节目预告的广告,更像是一封信,所以就决定拆解一下这封邮件,学习一下是怎么说服用户的。
1 先互动起来,有活人感
If you read my letter on Monday, you probably laughed when I mentioned AOL Instant Messenger (assuming you even know what that is). But that was a game-changer back then. So were email, Blackberrys, MySpace, texting, and smartphones.
这个句子,可以迁移到英语应试写作科技类话题的开头
The internet changed how we did almost everything and you and I probably couldn’t imagine living without it now.
展现脆弱,上周你看了我的邮件,你可能会笑我,既有互动,也有自嘲,第一句就很有活人感。而且还顺便推了自己上周的那一封邮件。
2 展现痛点,用自己最近的体验说明,让用户共鸣
自己前段时间也不懂AI,因为变化太快了,这也是大家面对AI很普遍的状态。
3 用自己过去真实的经历,继续展现用户的痛点,强化用户共鸣
Years ago, I also worked at a tech startup while trying to pay the bills, and I saw firsthand how women, in particular, were already getting left behind in the tech boom. So I swore I wasn’t going to let that happen to me.
这里的套路还是,因为自己踩过坑,或者看到有什么不满意的地方,然后决定改变。
这个叙事方式一定要掌握,收集一下句式结构
Years ago, I also did something,and I saw fisrthand how 目标用户, in particular,were already getting left behind in某个领域。So I swore I wasn't going to let that happen to me.
If artificial intelligence is here to stay (and it is), then you and I need to understand it.
Not just so we can use it, but so we have a voice in shaping the rules, the policies, and the future of it.
向用户展示掌握AI的好处,而且这个好处看上去更像是一个愿景。
4 提出解决方案:找到专家来做访谈
That’s why I reached out to one of 介绍人物常用形容词,并列形容词一起记,增加积极词汇量the most renowned and respected experts in the field of AI because 跟用户一起找答案I wanted us to have answers.
这一部分都是证明专家权威性的了。Allie K. Miller is the most followed AI expert on LinkedIn and a trusted advisor to some of the world’s biggest brands, where she led cutting-edge projects, including the launch of IBM’s first multimodal AI team. She’s a Dartmouth and Wharton grad, and TIME Magazine named her one of the Top 100 Most Influential People in AI.
5 消除疑虑,突出自己的独特性
Today’s episode is where to start.Listen to How to Use AI to Save Time, Make Money, and Simplify Your Life here:
这一块主要是跟自己的个人ip的价值主张联结了,
而且最后那一句,哪怕是ai写的,也是情绪价值拉满了。
最后沉淀一下这封邮件的框架:
写共同回忆当钩子→写痛点→用我也这么觉得的故事放大焦虑感
→自然引出解决方案→展示权威→打消用户疑虑,展示独特性,清晰承诺好处
→承认不足→分享自己实践后的心得
→分享一个具体、个人的脆弱点以及一个精准的好处,与你的目标用户建立连接
→CTA
OK,今天的输出就到这啦,还有什么可以让你提高学习质量,还能沉淀自己的知识库和影响力?一起来输出式学英语吧!

