大家伙晚上好，今天继续看build in public的小众品牌，
是如何通过公开分享自己的产品制作过程，赢得用户信任，打动用户的。
这个逻辑结构可以迁移到介绍自己的经历中~
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今天先来看看IMMI这家主打健康的方便面公司的创始人故事，
这类型的视频当然就是主打用真诚和热爱打动目标用户了。
这个故事他们时不时就会换种说法，来展示产品卖点，
下面看看他们是怎么重复利用这个素材的，高效还能有新鲜感的。
第一个素材
辞职创业
首先就说自己辞职创业，很有魄力的事情
第一句话就自己辞职创业，很热血
1 This is how my co-founder and I quit our jobs and created 200 ramen recipes from our kitchen列数据，做了200份拉面配方.
2 Meet us, Kevin and Kevin, close friends, on a mission to change the way people enjoy healthy instant ramen.这个品牌有两位创始人，都是叫Kevin，
So how did we get here?问句，引起好奇，他们是怎么开始这个故事的
3 We started, IMMI, because instant ramen giants have spent the past half century creating nutritionless, preservative filled sodium bombs, causing health problems around the world.别的产品不足，还特地提到了大公司的做法，引起用户共鸣。
公司使命
4 Our own families have suffered through health conditions like diabetes and high blood pressure eating products like this.
希望给家里人做健康食品，很接地气也很美好的愿望，引起用户共鸣，
说实话，咱们是不是也有哎，要是xxx就好了的时候，
从搞砸到重生
5 So we set out on our dream to create a healthier and delicious instant ramen and launched IMMI in January of 2021. And people hated it.
最终成果
6 We spent another year rebuilding our ramen from the ground up, and finally launched the world's first low carb, high protein and fully plant based instant ramen IMMI. And the people loved it. 这里回应了失败部分的and people hated it。
7 IMMI now has the same bite, chew, slurpability很好嗦 and wavy curls that you know and love.
这几个词很形象很具体，你看到就能联想到这个方便面口感很好，爽滑，也打消了有些客户觉得健康食品就不好吃的顾虑。
名人背书
8 Even celebrities like Kygo love IMMI. We can't wait for you to taste IMMI for yourself.
总结一下可复用表达和结构，也可以根据下面结构，
尝试复述以上文案，再改成自己的经历。
一 自己的故事列出数据自己做了哪些尝试+ 反问句 how did we/I get here?+ 不满大公司无视我们的某个方面Our own families have suffered through health conditions like diabetes and high blood pressure eating products like this.二 说出公司使命痛点/问题Our own families have suffered through xxx问题决定行动 So we set out on our dream to create a + 比较级形容词(更xxx的产品） + and launched IMMI in 某年份 of 某月份三 最终成果1 我们花了很多年时间，最后有xxx成果2 品牌now has the same 产品特性1（名词），产品特性2（名词），产品特性3（名词），and 产品特性4（名词）that you know and love.
再看看他们是怎么再复用这个素材：
这个视频是员工角度的，
点出品牌理念，从员工角度，侧面反映出企业形象
My bosses started a company focused on one thing: living boldly. And it got me to join their crazy company.还是创业故事Meet Kevin and Kevin. They met nine years ago at a mobile gaming company and quickly became close friends, roommates, and even groomsmen at each other's weddings.创业原因还是这个But then they noticed something. Their own families suffered through health conditions like diabetes and high blood pressure from poor nutrition and unhealthy diets.决定行动So rather than working at their corporate jobs, they decided to take the riskiest decisioni of their lives点出风险: starting a new company completely from scratch, requiring lots of funding, all with the goal of providing better nutrition through ramen that was actually healthier for you.
员工自己讲述入职原因，点出企业价值观
Because maintaining a good health is kind of what life's about. That's why I decided to work here. That's why Samal and Tyler work here.
背书We have positive taste reviews from thousands of happy customers across all 50 states. Even celebrities like Kygo love immi.行动号召We can't wait for you to taste immi for yourself.
整体结构还是一样的，不过员工角度版加入了入职原因，更强调品牌理念。
看到这里，我想了想，练是最好的学，
刚好最近看到中网不少球员都感叹中国粉丝送的礼物都很有创意，看到网友评论，
因为中国的货物供应链足够发达，制作产品可以做到快，成本低，且高质，比如早上出现的梗图，下午你可以让店家定制成钥匙链，海报或者其他定制品，甚至能立刻外卖送给你，
刚好头脑里有几个想法，我之后也会试试build in public，感受一下这个过程，
欢迎大家持续关注，当然搞砸了的话，我就直接出个搞砸记录，起码人生就是不断地尝试嘛。
OK，今天的输出就到这了，如果你觉得自己英语学习需要督促，如果你想做自媒体但是没方向，如果你学英语还没确定具体的目标，一起输出式学英语吧~
尝试一次不一样的经历，在记录中构建属于你自己的影响力，找到跟你同频的伙伴~