想了想，为了有更好的学习效果，假设我们现在的产品是水晶，我们可以如何迁移讲好自己的产品故事呢？
拆解产品介绍 沉淀模板
因为这个产品最新的项目已经是第四个系列了，
现在这个成绩是有一定用户基础的，
那就先看看它比较早期的系列，是怎么写产品介绍，非常好奇是怎么把一块石头写成情绪治愈品的。
【科技进步和思想怠惰正反对比，试图触动用户】
Although some tasks have become much easier with the advancement of technology, it seems we've lost the ability to 认真思考，打磨 hone into our own thoughts, ideas, and reflections of what we really want, think and believe in.
其实这个对比放到今天还是很合适，要迁移到水晶，其实这个痛点场景也大概是通用的。
【为什么做这个产品】
We found that many people (including ourselves) wear our overstimulation as a badge of honor; The more we do, the "better".
这句说得还蛮形象的，wear...as a badge of honor，以卷为荣。可以用到评论某些现象的场景中。
We want to 摆脱xxx思维steer away from that socially constructed mindset and wanted to create a tool to help remind us to slow things down, be more mindful, present and overall more aware in our day-to-day.
观察到现实中有这个痛点，引出自己为什么要做这个产品。
划线部分就是做这个产品的初衷和目的了，其实这个目的，也算情绪品里蛮常见的，提醒我们慢下来，不过这个产品最早的系列是2018年就出现了，可能那时候这类产品还没那么卷。
【赋予产品象征意义】
For centuries and throughout different cultures around the globe, the egg has symbolized life, wealth and promise. Our goal was to use natural materials that can work in harmony with the eggs simple yet captivating symbology and design.
为什么是鸡蛋形状，背后有什么故事，又给产品赋予了含义，也说了自己的品牌理念，比较有意思的是，它还说了自己为什么要选鸡蛋形状的，因为有历史因素。
【产品设计】
Balancing at 17mm wide and 23.38mm tall, the Thinking Egg has been ergonomically designed to feel great in your hands while also being extremely portable.
这里就是产品设计了，突出手感好，便携，篇幅比较简洁。
【提供个性化选择】
The Thinking Egg comes in four different organic materials that hold specific properties people can identify most to. Choose the Thinking Egg/s you can relate to most based on their specific metaphysical qualities.
这里是跟用户说怎么选购，说到了这些鸡蛋都是用的有机材料，突出天然，自然，给人感觉很健康。
而且比较特别的是，它让用户选购的时候，就看自己的感觉，选最触动你的那款。
The One, The Duo, The Nest , The 1/2 Dozen or the or The Dozen... the choice is all yours. You'll be able to select which Thinking Egg/s you'd like to receive when we send out a quick survey at the end of the campaign.
这里就是可以让用户任选买一款，还是组合买都行，这个算常规部分。不过也是再次强调了the choice is all your，用户可以个性化选择。
【信任背书，降低用户决策风险】
This isn't our first rodeo. We've helped create and ship five other crowdfunding campaigns that were delivered successfully on time. We'll be continuing that tradition come fulfillment time for your Thinking Egg.
这里强调一下自己之前一直都是按时交付的，用户可以放心下单，这部分也比较常规。
【品牌理念】
At Orijin Design Company, we strive to slow things down and intentionally think about designs and systems that can be made better.
品牌使命句式：At xxx company, we strive to do xxx and intentionally do something.
In a world inundated with information and stimuli, we aim to harmoniously intertwine form and function, making designs and systems that provide for the space to be present and aware in our daily lives.
这里也还是正反对比，科技发达，信息繁杂，希望能创造自己的小空间。
We're really excited to share The Thinking Egg with the Kickstarter community and 希望能找到一些同样希望慢生活的伙伴to create a community of our own composed of individuals that desire to slow things down, be more mindful, present and overall more aware in our day-to-day.
总的来说，这个品牌其实反反复复提到一点，“我感受到这个世界节奏太快了，我们应该慢下来，应该好好感受生活，我们需要一个确切的东西来提醒我们做慢下来”。
这个产品介绍真正说这个产品功能多么好，真正去推销的部分，其实并不多，主要还是主打真诚，主打“我经历过所以我想改变，而这款产品因此诞生。”，
大家应该也发现了，其实这个模板套在水晶上也毫不违和。
从自己出发 找出自己的困扰 可能就是产品的起点