大家伙好呀，今天继续输出式学习，继续提高内容能力，学英语得要用英语对吧。
昨天拆解的视频里，有提到可以针对不同阶段的用户写不同的内容，
再搜索了下相关文章，有一篇文章内容落地性比较强，一起来学习下吧。
感兴趣的小伙伴可以搜搜看全文。
输出方面，英语语料库沉淀，输出针对不同阶段用户的内容框架，丰富内容输出系统，产品方面，还是提炼提示词看看。
如何做
这篇文章比较好就是提供了例子，我们逐个来拆解下，然后提取模板，再迁移到自己适合的场景吧。
1 unaware
这一层转化最难，人数也最多，因为用户根本没有意识到自己有需要，或者有某个问题，太深度的内容可能并不会引起注意，所以短视频还有其他比较能吸引注意力的内容就比较合适。
Short videos and other “snackable content” that walk through a problem are ideal, as your audience isn’t yet at the point where they’re ready to dive in to discover more.Make the effort to pinpoint how people first find you, as you can promote unaware-based content through these channels.For unaware audiences, the first thing to do is show them they have a problem or pain point. Not in a manufactured or false sense, but in a way that educates and enlightens them.调研用户喜欢的渠道和内容形式it makes sense to research which channels and content formats your audience prefers, and cater to them where possible.
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【介绍背景】this is Tyler.这个表达注意一下，Tyler借助grammarly怎么样Tyler with grammerly's help is writing an email to his boss Anita.Tyler sits just 15 feet away.
【钩子】这里的文案很有意思，Tyler跟他的上司Anita坐的很近，但是心理距离好像跟南极洲一样远，上司的名字和南极洲的单词有点相近，实际上有两个梗在这了。
Though it can feel like the distance to Antarctica approximately 47 million feet.
【Tyler的痛点，也是很多用户的痛点，沟通引起的误会】
Tyler desperately wants Anita to like him, but doesn't want to sound
unsure of himself.
He also wants to explain the incident at the elevator but this probably isn't the email for that.
It's an email asking to lead a team workshop because more
collaboration would be really helpful（广告中Tyler原本用的是helpful) beneficial.（grammarly改成了helpful，自然地引入了产品。）
【Tyler的痛点是用错词被认为是能力不足，用谐音梗诙谐展示】
but Tyler worries that Anita doesn't think he's competent,especially after the time he told her i'm a suppository of information and she gave him this look,（Tyler想说的其实是 'repository' 知识库）since he clearly didn't know what a suppository was.
【用了Grammarly之后的结果，得到称赞】
this time Tyler is determined to find the right words,the ones that will connect best with Anitaso that when Tyler sends his email这个具体时间加得很妙he receives a response in just 4 minutes and 12 seconds that includes phrases like i'm impressed and such initiative.
【最后结果，沟通问题得到解决】
and the distance between Tyler and Anita stops feeling so far.
【CTA也是谐音梗】
Grammarly helping you (correct)connect.
go to xxx to download.
这个广告这个剧情，没有很复杂，主要是叙事方式和文案都比较诙谐，整个视觉也很活泼，这个文案的遣词还是可以多品一品的。
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3 solution aware
这个阶段的用户现在需要找到一个解决方案，那就要给用户证明你可以解决这个问题。
So you need to provide proof that your offering can solve their problem. Case studies, success stories, testimonials, and influencer reviews are ideal vehicles for showing your reader just how well your solution does that.-
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这个阶段的例子是Sephora的广告，这个广告是罗马尼亚语，大概说一下剧情。
其实很简单，就是用户在讲述化妆给自己带来了什么好处，快乐，自信之类的，来让其他用户也对化妆感兴趣，这个类型其实也比较多见。
4 product-aware
这个阶段的用户已经有听说过你的产品，那我们内容的重点就是清晰展示你的产品
例子是下面这个着陆页，展示怎么使用自己的产品，来创作高转化的内容。
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突出你的独特卖点 (USP)，清晰地展示你的产品为何是最佳选择。 - 内容策略/类型：
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5 most aware
这个阶段，用户已经觉得你的产品可以帮到他们了，那这时候就要减少他们购买产品的阻力，可以不需要制作以上类型的内容，而是给多点优惠，营造紧迫感。
如果还是觉得需要制作内容，可以参考以下内容If you do want to create content for this crowd, research the objections or obstacles to purchase that may be causing potential buyers to hesitate.Then write articles, create videos, or post FAQs that address those last-minute 不安感heebie-jeebies.
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对比Everyone loves spreadsheets.Actually they don't but check this out.okay monday.com get started import from spreadsheet and 这个又是谐音梗holy sheet！
and no this is not just a spreadsheet replacement.it's an easy way to build any solution you need for work.I said easy no offense and just in case you needed more reasons to ditch spreadsheets you can build solutions such as these,
【具体化用户的好处】and then collaborate with your team in the context of your work you can save time with powerful automations and connect with any other work tool you use.
【CTA】上升价值主张so xxx isn't a new type of spreadsheet it's a new way to work without limits.
xxx workos see what i'm talking about and 紧迫感make the switch today.