大家不妨拿起手边的材料一起输出,或者看看下面这段话给自己打打气~
|
|
今天选的热门视频是一位网红展示假发的视频,
看看封面,
布景比较简单,后面应该是个灶头,看着像家里的感觉。
博主的手好像在整理头发的样子。
运镜角度:
因为是假发,所以有点俯拍的感觉。
再看看前3秒钩子,
【文案引起好奇】
I finally stopped wearing wigs and blew my natural hair out把我头发吹得好看.
blow out=a hairstyle in which the hair is blow-dried while being styled with a round brush 用梳子和吹风机吹的发型
Just kidding y'all, this is a wig.
【画面反转】
把假发摘下来啦,这个是触动情绪的点,第一次看可能会有点没想到。
【引起共鸣】
I know, I know, I know y'all been liking the 360 wigs, so I've been trying to get y'all the 360 wigs.
这里提到了很多用户喜欢的假发款式,360 wig,所以进行了推荐,有一种对话,互动的感觉,拉近距离。
拉近距离可复用句式【I know y'all been liking xxx某个产品】
再看看这位博主是怎么具体展示这个产品的好的:
【触动痛点】
总-分-总点出产品优势,说明产品的结构,和展示如何使用,来戳用户的痛点,
省功夫,省时间,简单易操作,还自然好看。
【总】This wig is not glued down, it came pre-plucked预先拔毛, pre-bleached.
Y'all already know how [品牌名] does.
产品卖点句型【a is not xxx(特性),it came xxx(而是具备某个特性)
【分点1,省工夫】The lace was already cut, and you don't have to do anything this week, if you don't want to.
I'm wearing OQ's kinky straight in the 26 inches.
And yeah, this wig was also pre-bleached预先漂白, and it comes with an elastic band, of course, it comes with the two drawstrings抽绳, so that you don't have to glue your wig down.
说明产品卖点的逻辑【产品 is adj.(某个特性),and it comes with (产品某个结构), so that you don't have to do something(做一些麻烦的事情)
I went in and plugged a little bit just to make it a little bit more natural.
Y'all already know this method is on my page a million times发布过很多这样的帖子.
【分点2,看上去很自然】Now y'all already know it comes pre-plugged, but I did plug it a little bit more like I always do, and I cut those edges into some adult hairs, and push them back, and just look how natural this looks, y'all.
那拥有这些卖点的产品可以考虑复用。
Y'all cannot tell me This is not my natural hair blown out.
这个也是互动,还顺便又强调了产品的效果,看上去就像真的一样。
【真实展示】
然后博主简短地扎了个马尾,真实展示产品的真实性,进一步说服用户。
So, I'm just gonna go ahead and put it into a ponytail扎马尾.
You know what to comb in my fingers, and this wig was just so easy, like you would think that was really heavy, but it was really lightweight.
【点出使用场景,增强用户的代入感】
Because like I said it's the summertime夏天这个场景, and I'm not trying to have anything heavy, like in hot.
So this was perfect.
对比反差,突出产品特点 It was really full, but still lightweight and airy, and it just was really easy to put on.
产品展示句式It is really + adj.(多,大,饱满等),but still + adj.(一般跟前面的特点相反,轻盈,便携,快速等),and it just was really easy to do something.容易xxx
【呼吁行动】
接下来这段就比较常规,引导大家去行动
I know I've been posting OQ a lot, but OQ has literally been in my top three.
So if I want to purchase this wig, it'll be in my description below.
And like I said, this wig is glue less, so you don't have to worry about that, y'all.
Bye y'all.
Hope you'll like the video, and let me know your thoughts on it互动句式.

