大数跨境

你的不满就是一个商业机会

你的不满就是一个商业机会 出海tree
2025-11-10
1
导读:大家伙好呀,继续输出式学习,积累自己的知识库。学英语归根结底就是坚持,如果想更有趣一点就结合自己的兴趣学习相关材料就好了。

大家伙好呀,继续输出式学习,积累自己的知识库。

学英语归根结底就是坚持,如果想更有趣一点就结合自己的兴趣学习相关材料就好了。

今天看一个build in public的案例,创始人是Maddie Borge。

看她的TK视频,就感觉她很有网感,剪辑啊,视觉啊各方面很专业的感觉。

一查其他账号,发现做油管蛮久的了。

虽然不算是完全从0到1的独立创业者,但是她的产品思路也是挺有意思的。

就是我们很常用的收纳包,再看看她创新的思路,就是把设计改得更加鲜艳明亮了。

刚看这个案例的时候还挺意外,产品竟然是这么常用的收纳包,下面就来拆解一下她是通过讲述自己的创业故事,吸引到第一批用户的。



其实总体的故事线还是像之前的创始人,

自己生活中有痛点 → 

尝试去创造设计改造产品,吸引同频用户 → 

我不太会,第一次尝试,遇到了挫折,分享复盘经验,引起用户共鸣 → 

持续输出后终于看到了结果。


接下来拆解一个Maddie做得比较有意思的视频,

跟一般的vlog不太一样, 加了旁白,而且还会跟这个旁白互动,类似打破第四面墙的那种互动形式。

我就想起之前看的一个vlog博主的拉片,也是加了旁白的 ,

而且我看那个拉片里说有个诀窍,就是如果要做这种旁白式的vlog,你是女生就选一个男生旁白,你是男生就选一个女生旁白。

接下来就拆解这个脚本,最后沉淀一个可复用的框架出来。

这个字体也挺养眼。

因为有对话穿插,我就只标注Maddie说话这部分。

【也是介绍基本信息,都会说到年龄,反问钩子开头,引起好奇】

This is Maddie.

She is 24, and tomorrow is the biggest day of her life. Why?

Because she is launching a business.

【这里用很巧妙的方法引出了自己的事业,还是一个剪辑卡点】

(Maddie)It's a packing cube business.

Sorry. A packing cubes business.
(Maddie)Thank you. This all started 14 months ago.
I think you might have to go a little bit further back than that.
Okay. Okay.
【原因,用自己的经历来说】
Three years ago, Maddie went on her first alone trip to Southeast Asia
and fell in love with traveling.
Since then, Maddie hasn't been able to let go of her suitcase,
and she's always thinking about when her next trip is.
(Maddie)It's Japan, by the way.
Oh, exciting.
(Maddie)I know. Okay, sorry. Continue.
【自己的不满,需求没被满足的地方】
Thank you. But in all her traveling,
Maddie faced a problem.
不满意收纳包的设计She was using her packing cubes from her backpacking days
to stay organized, but she hated how boring and flimsy they were.
【决定要改造产品的想法】
I don't get it. Like, why can't they be cute and colorful and help me save space?
【价值主张,使命就是做完美的旅行收纳包】
So Maddie set out on a mission to create the perfect packing cubes for travel.
【坦诚脆弱,不懂商业,但是我会去尝试,用户共鸣点】
She didn't know much about starting a business,
but figured she could teach herself everything she needed to know.
【CTA,不是生硬的订阅,而是让用户加入到她生活当中,更有参与感】
And tomorrow is the first day of this new chapter of her life,
再次坦诚脆弱 her business owner era. And she is a nervous wreck.
(Maddie)Hey, but it's true. Yeah, I am. But I'm also very excited.
So join Maddie as she figures out this new part of her life.
Heck, even I'm excited for her. Thanks.
越看这个案例,越觉得神奇,一些很常用的东西,我们未必都用得舒服,估计也会有一些抱怨,但未必就会立刻去行动和设计,
现在ai给我们带来了很大的技术便利,如果你有什么需求未被满足,
不妨试着去自己定制一下自己的产品,再公开输出,说不定有什么惊喜呢?




最后沉淀成脚本模板:

【一 HOOK钩子】This is [Name].[He/She] is [Age/Descriptor], and tomorrow is the biggest day of [his/her] life.Why? Because [he/she] is launching a [Business/Product/Project].旁白:It's a [Simple Product Description] business.创始人(打断):Sorry. A [More Accurate / Funny / Emphatic Product Description] business.旁白:Thank you.【二 起源-痛点-决定去做】句型框架:旁白:This all started [Timeframe A].创始人(打断):I think you might have to go a little bit further back...旁白:Okay. [Timeframe B], [Name] went on [an experience] and fell in love with [The Core Value / The Field].旁白:But in all [his/her] [Activity], [Name] faced a problem.旁白:[He/She] was using [Old Solution], but hated how [Negative Adjective 1] and [Negative Adjective 2] they were.创始人:"I don't get it. Like, why can't they be [Ideal Adjective 1] and [Ideal Adjective 2] and [Key Benefit]?"
【三 展现脆弱+创业初心】旁白:So [Name] set out on a mission to create the perfect [Product].旁白:不太懂商业[He/She] didn't know much about [The Skill / Business], but figured [he/she] could teach [him/herself] everything.旁白:And tomorrow is the first day of this new chapter... [his/her] [New Era]. And [he/she] is a nervous wreck.
【四 展现脆弱+亲和式CTA】创始人: "Yeah, I am 常人都有的弱点/内向. But I'm also very [Positive Emotion]."旁白:So join [Name] as [he/she] figures out this new part of [his/her] life.

OK,今天的输出就到这~

学英语方法很多,根本还是要坚持,那要怎么坚持呢,反馈就很重要了,

一边学习,一边输出,能提高学习质量,而且能有即时反馈,毕竟你都写了或者说了自己思考的内容了,还能沉淀自己的语料库和积累影响力~

如果你想找搭子一起学英语,欢迎找我一起尝试输出式学习这个人生试验项目,我每天会在群里发布学习内容,一起一边学习,一边输出,一边沉淀自己的知识库和影响力~

【声明】内容源于网络
0
0
出海tree
1234
内容 73
粉丝 0
出海tree 1234
总阅读7
粉丝0
内容73