大家好呀，今天也是输出式学习的一天，继续用英语学知识。
今天继续逛kickstarter，这类网站上的产品创意和品牌理念都很不错，
推荐大家如果学英语学累了，可以来看看这类网站，边看有意思的产品介绍和品牌理念来学英语，就没有那么枯燥了，而且落地性也强。
今天首页看到一个采访，是Blisstil的创始人用了三年时间完善一款睡眠耳机。
产品介绍页面最开头，别的品牌一般要不就是产品卖点，
产品视频也拍得很不错，下面就来拆解一下，是创始人自己出镜拍的。
【现有产品的不足之处】
Whenever you think of comfortable headphones, you think of these right. Not these.
Then why has every sleep headphone company decided that this format or even worse this format is the best option for your sleep.
Most of them painfully press into your ears produce 劣质的subpar sound and don't even have active noise cancelling.
一开场就直接拿别的产品对比，指出现有产品的不足之处，引起用户共鸣，而且显得有底气。
【自家产品的独特卖点】
i wanted a pair of headphones that blocked a ton of sound didn't touch my ears and played crisp clear wireless audio.
这里说的是我想要的，还是那个框架，我看到了不足，所以我觉得去重新设计。
【产品研发过程】That's why we spent the last 3 years researching and developing the ultimate silencing sleep headphones the Blisstil Serenade.
【产品独特卖点】The Serenade is a complete redesign of high-end overear headphones with every element engineered specifically for sleep.
介绍功能的句子
【产品功能1】静音
first there's the powerful noise cancellation combining an airtight chamber with advanced computer assisted active noise cancellation
【产品的功能原理1】Powered by our proprietary algorithms, it dramatically reduces sounds like snoring, traffic, and planes.
Our patented design gives your ear space, letting it flow freely above the speaker, while your head is supported by soft foam all around.
【原理的结果➕具体的场景引出产品功能2】That's what makes it so much more comfortable for side sleeping than any other headphone.
总分总的结构，有点像写作文，先观点，我们的产品有xxx功能，再拆解，细说原理，为什么能有这个效果，最后比较巧妙的是加了个侧睡场景，作为偶尔会戴耳机睡的人来说，侧睡戴耳机真的痛，这个场景抓得很准。
【产品的功能2】In fact, our patented design also lets you seamlessly switch positions, supporting your neck whether on your side or your back, while keeping the Blissial Serenade comfortably in place all night long.
【功能2的原理】If you decide to take them off, the Serenade sensors automatically detect it, press pause, and put themselves on standby, so your music doesn't bother you or your partner.
【又一个很有趣的场景，不会漏音，不怕吵醒共枕人】Speaking about your partner, they'll be happy to know that even if you crank up the sound, they still won't hear your music，thanks to the Serenade's acoustically engineered ear cups that minimize sound leakage.
【介绍材质】Of course, keeping things quiet is only part of the story. The Serenade is built for lasting comfort: around 90% of it is made from soft yet supportive foam, wrapped in a breathable, removable, and machine-washable cover.
It's infused with nano particles of cooling jade stone and made from WCoteex 100-certified fabric—safe even for sensitive skin—and designed to keep you cool and comfortable all night long.
But having a pair of headphones that you can only use in bed sucks.
That's why the Bristol Serenade was built with travel in mind.
The same neck support that helps you in bed works just as well when you're traveling: a small tension neck band inside the foam holds your head, while the side cushions prop it up.
【送福利，有套装】And of course, all the travel accessories are included: you get a soft case that can clip onto anything, an auxiliary cable, and an AUX airplane adapter, so you can plug right into any inflight entertainment system.
【如何使用】And when it's time to sleep, just slip on the purpose-built Blackout eye mask, which is of course also included.
The Blissial Serenade is the second generation of our first product, Sleep Masks—successfully crowdfunded right here on Kickstarter and now loved by thousands of people around the world.
【设计理念来自于消费者洞察】We took everything our 3,000-plus customers told us and used it to build the ultimate over-ear active noise-cancelling sleep headphones you see today.
【在深圳有制造团队，信息透明化】And we didn't stop there: we've already built a dedicated manufacturing team in Shenzhen to ensure every unit meets the highest standards of quality,
【给消费者的福利，这个句式就比较固定啦】and we're backing that with a 2-year warranty and a 30-day trial, so you can sleep easy.
But to make all of this happen, we need your help, Kickstarter.
We need enough support to hit our minimum order quantities and fund the logistics to get the Serenade to your doorstep.这里很形象，让这款产品送到你家门口
打情怀牌，就是kickstarter起家的So if you want to support a company that started right here on Kickstarter—while scoring an exclusive discount on the Blissial Serenade—click on "Back This Project" below and help us help you sleep better everywhere.
还是要上价值主张，买的不只是产品，是帮你睡得更好的解决方案。
看完这个产品介绍视频，完全能感受到创始人
因为根据真实的消费者洞察而设计的产品，
因此表现出的满满的自信。
现在节奏真快，还能耐得下性子花三年时间打磨一款产品，而且很神奇的是，耳机已经不算是蓝海市场了吧，还真给这位创始人找到创新点了，还是三年之久。
或许，如果我们要做这件事情的出发点本身就是好的，说不定还真有因为坚持而被奖励的机会。
英语学习不也是这样，坚持输出，坚持用，大家伙不妨也试一试输出式学习！
如果你想找学习搭子，欢迎找我一起共学输出～
