硬广也能拍得好玩？看30秒短视频，又把英语给学了

大家好呀，今天继续输出式学英语，

用英语学知识，一举多得~

还是继续看社媒短视频，看看怎么能低成本撬动起流量，

今天是一家首饰品牌EvryJewels，这个品牌的短视频风格，

看上去还挺亲切的，一看就是那种促销，打折的视频，

但是胜在用比较搞怪的方式，起码看上去不会太硬广。

这个品牌还有一个比较妙的地方，创始人Brittany很喜欢

把用户给融进自己的视频里，

比如品牌有什么送礼活动，创始人就会把自己打包礼品啊，

甚至是亲自打电话给用户的视频都录下来，当作内容来发。

把公司日常运作都当作内容来发，一下子就省了很多制作素材的时间，

而且这种视频还显得很真实，毕竟是打的惊喜电话，

对于这种美好的惊喜的内容，用户还是比较喜欢看的。

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下面就来拆解一个情景剧，看着看着有种短剧的抽象感，

这大概就是所谓的爆款的，热门的东西，其实底层逻辑都差不多，

顾客: I saw what you did and I'm going to expose your brand.

制造冲突，引起好奇，我要揭发你！有点像短剧有没有。有种短剧的抽象感有没有。

创始人: What do you mean? I have no idea what you're talking about

我不知道你说啥，继续保留悬念。

用户: Uh, your Black Friday sale.

创始人: What's wrong with it?

有什么问题，一点一点揭晓悬念。

顾客: I don't know, it's just too good. I saw all the jewelry is literally only $3.99. Like that sounds too good to be true.

制造反转，太便宜了，用台词交代促销活动。

创始人: Girl, oh my god, you actually scared me. Yes, our Black Friday sale is literally insane. It's the best sale we've ever done. $3.99 sitewide.

制造紧迫感，其实是对视频前的用户说的。

用户: Okay, well no, but I'm actually pissed off about it though.

这里又有一个悬念，冲突，让我觉得很生气，怎么又生气了呢。

创始人: Respectfully that doesn't make any sense.

顾客: Okay, well, it's fine, but I was honestly trying to gatekeep your brand. Like whenever my friend would ask where I got my jewelry from, I didn't want to tell them. And now, since it's only $3.99, they're all going to find out, and they are all going to copy me and wear the same jewelry.

客户疑虑，怕太多人买，烂大街。

创始人: Oh wait, isn't that like so cute? You guys are all going to like twin and stuff. That's so cute.

好朋友没关系，消除用户的疑虑。

用户: You just don't get it. Maybe because you're not that smart, but whatever. Okay, I need to go. I need to go shop right now. I see you guys got some new tennis bracelets, and I just need them.

制作紧迫感，你不懂，但是我还是要买。

创始人: Oh, okay, slay. Happy shopping, bestie. Enjoy the $3.99 sale.

用户: Bye.

创始人: Bye.

有没有很短剧的感觉，这个情景剧假装用户视角，用太便宜来diss这个品牌，

其中也戳中了很多人的顾虑，太烂大街怎么办，

现在个性化需求越来越强烈，

消除疑虑的方法，就是便宜，3.99刀了还想怎样。

OK，今天的输出就到这啦。

输出式学英语，记录成长，沉淀知识库，

用英语学知识，这样会走得更远噢。