下面就来拆解一下这个品牌的内容形式，再找一个比较典型的来具体拆解，
沉淀一个讲故事的结构。
The advice I always give people is what is the weirdest thing you could do to get people to pull out their phone and take a photo or a video?
HOW WE GREW OUR BUSINESS WITHOUT SPENDING A SINGLE DOLLAR ON MARKETING ft. our fave collab yet with@CharCharms Water Bottle Charms
怎么不花一分钱，获得增长，这个文案结构是不是很熟悉，
国内有些视频标题其实也是这样的。
下面是视频文稿：
一 跟其他小型创业团队合作
here's how we did it and still get to collab with some of our favourite brands
like CharCharms（水杯挂饰品牌） while I unbox our collab
we basically partner with small brands like ours and we love women owned brands
we decide to do collabs with them because
obviously we wanna support other small brands
and 好处，目标用户群体相似we feel like we have the same type of demographic and consumer base
前面说自己开始联名合作，信任背书，“我给的建议我自己做了而且效果不错”，同时也介绍了自己品牌跟CharCharms的联名活动，
结合得很自然。
直接给结论so one tip when you're starting out is especially if it's a small brand
is to make friends with other small brand owners and partner with them
collab post with them
最终好处get in front of new audiences and you'll maybe even get new customers
collab is literally so freaking cute
这里再说最终好处，因为目标用户类似，如果不同小品牌搞联名，
可以互相吸引一些新的用户。
look at this stuff it says hot girls eat picklesand it's for the bottom of a Stanley charms are my favouriteG G S for good girl snacksa little pickle there's a pickle straw topper also
这里就很妙了，从跟小型创业团队的合作再中间穿插展示这次的联名周边，
给用户直接看效果，同时又做了一波产品宣传。
这个跟CharsCharms合作的吸管帽，还挺特别的，黄瓜形状。
二 给红人送产品而不是付费给红人发广
another tip is to gift to influencers instead of paying them to post
if you have an amazing brand and a really good product
the influencer will probably post you
just because they are actually enjoying using your product
or eating it in our case
it also comes with a straw
如果产品真的打动到红人，红人自发都会帮你推广，
这里再补充一下，看了两位创始人的采访，
她们是怎么给红人送产品的，有一个方式还蛮妙的，
就是直接去科切拉音乐节，把产品送给红人，然后大量拍摄用户试吃的真实内容，
既能收集大量素材，还能认识很多红人，送样品的邮费都省了。
so cute 继续穿插产品联名配饰
三 每天都要发帖子
this is the one that people hate when I tell them the most
幽默了一下，你们可能都听厌了
which is you probably should be posting every single day
if you're not paying for ads
you need to be showing up in front of people's eyeballs somehow
and it's free to post everyday
so do it I'm literally freaking out
（这里还是展示产品）I'm sorry if you're a pickle girl
I fear you need this like tell the world
还是很熟悉的建议，每天都要发布帖子，
你要被看见，你要出现在用户的视野中，
哪怕一时半会没有被推流，但要保持每天都出现，
不出现更没有机会啦。
学英语不也是这样嘛，要每天都坚持。
总结一下结构，这个视频主要是建议，但是中间也穿插着自己的产品周边，用户很容易就把这个视频看完了。
基本是一个建议，再展示一下产品，下一个建议，再展示一下联名，最后再展示产品，展示产品的篇幅也并不会很多。
OK，今天的输出就到这啦，输出式学习，倒逼提高我们的学习质量，
还能记录我们的成长轨迹，沉淀我们的知识库，说不定还有一点影响力，
大家不妨行动起来，如果你想找学习搭子，欢迎找我一起共学输出~