大家伙好呀，今天继续输出式学习，记录成长，沉淀自己的知识库。
大家学英语会不会有时候有这种感觉，好像跟实际应用的差很远，
我自己感受到了这种差距之后，就喜欢找各种各样，真实的学习材料，
就是海外的伙伴也会直接接触，生活中也会用到的英语素材。
之前介绍的，看海外热门视频广告，是非常不错的英语学习材料。
既能学英语，又能学习真的能打动用户的内容框架，
不同的知识一次过都学了，大家不妨试一试，
而且好的内容其实是不会让你觉得无聊的，
无痛学英语不就容易实现了。
今天分析的这个视频，是一家叫222的软件在tiktok上的内容，
在介绍这款软件具体是个啥软件之前，
我先拆解文稿，看完之后大家猜一下这个是什么软件。
下面这个视频是一个用户案例类视频，
通过讲述真实的用户感受，来增加用户信任，
不过，展现方式是vlog形式的。
【vlog式开头，先留住用户，如果一上来就，想跟陌生人来场派对吗，估计效果要打折很多。】
旁白：This is my friend Sun.
When she moved to New York, she thought she'd be sightseeing, making new friends and finding new hobbies.
But instead, Sun's life is like Groundhog Day千篇一律.
The same routine every single day.
【介绍人物，而且是我的朋友，很有亲切感，对比朋友的现状和原本设想，制造冲突反转，引出痛点，只有工作，没有生活，】
Sun：I'm just sitting at home all day on Slack with my manager.
I feel like you've worn that exact same outfit for the past week.
I haven't left the apartment in three days.
【朋友的亲自验证，很具体的场景，引起其他用户共鸣】
旁白：But tonight, Sun's life was about to change forever.
Sun：It actually changed my entire life.
旁白：I'd spent the last few weeks brainstorming, coding, and a hundred bad ideas later.
It came to me. 222. Here's the idea.
You choose what you want to do and when you want to do it, and we take care of the rest.
And tonight, Sun's testing it out.
【引出解决方案，参加222举办的活动】
Sun：I'm really excited about it.
【用户自己的感受】
旁白：Here's how it went.
7:00.
Sun heads to the dinner reservation we made for her and five strangers based on their survey results.
9:00.
All the groups get sent to the next location for a night of sushi and a vinyl DJ set. Midnight.
Sun takes a follow up survey to tell us all the things she loved and hated so we can pair with better people and places.
【既像vlog，本质上又是给其他用户展现自己举办的活动，秀肌肉变vlog日程】
旁白：How'd it go?
Sun：It was so fun.
It's literally a random Wednesday night and all my friends were busy and I end up at a late night DJ vinyl set tonight.
【用户自己的亲身体会，增加信任感】
旁白：Now Sun's out of the house and wearing a new outfit.
If you also want to break your routine, we're hosting events like this every night in new cities every month.
【CTA】Sign up for 222 and see where the night takes you.
一直到最后，才说到自己是专门组织这样活动的软件，
然后呼吁大家去注册，
最后一句see where the night takes you，也并不是特别的硬广。
看到这里，大家应该知道了，222就是类似组局的软件，
除了这种vlog形式的视频，还有随机街头采访一样的视频，
我第一次刷，还真以为是哪个采访频道。
最后，再来总结一下整体框架
人物现状 - 引出痛点 - 解决方案 - 体验过程 - 用户感受/结果 - 呼吁行动
OK，今天的输出就到这啦，输出式学习，记录成长，沉淀知识库~
如果你也想找学习搭子，不妨找我一起共学输出~