Q: Bette, why did you invent Skimpies?
Bette: Well, I did it for me.
这个产品是创始人为了自己发明的,这个原因很容易引起共鸣,
自己发现了某个痛点,市面上的产品无法满足自己的需求,
于是自己就造了一个,还是这个套路,
不过就算看了很多遍,如果这个痛点真的也切中我们的痛点,
我自己看的时候也会觉得有点燃的。
【现有产品的痛点】
I needed breathable organic cotton in my leggings.
(on-screen text) Breathable organic cotton is good for your bod and soul. No plastics! No toxins!
这里的两个no,情绪很强烈,很有代入感,
顺便也是带出了现有产品的痛点。
【痛点1】
And I also wanted something that would help with TMS.
(on-screen text) TMS"Too Much Show"
Our word for Camel Toe. Camel toes are gross and your body is gorgeous.
【痛点n,多场景具体化自己感受到的痛点】
Also sometimes I get a Sweaty Betty. And other times I just get a yeast infection or a UTI from going commando.
【开始萌生想法】
I realized that we all deserved organic cotton underpants with no lines in our leggings.
(on-screen text)100% organic cotton. 放大重点
Made with airlayers + micro-needled for breathability!
这里说到我们都值得一个更好的产品,侧面也是说明了自己产品的独特属性。
【自己寻求解决方案】
When I found out there wasn't one... I invented one.
这一句感觉就很热血,市场上没有解决方案,那就自己造一个出来。
I basically cold-called manufacturers of my design until someone agreed to make it.
Did I do it during carpool? Yes. Cold-called manufacturers during carpool. On Bluetooth.
【CTA+升华】
Now we have our Skimpies. I can't wait to share this product with you. I love you.
Why I invented it? For us! 这句话直接价值升华啦,为了姐妹们生产的品!
(on-screen text)I cherish and love you!!!

