百位老板的出海经 | Z GRILLS卖得这么成功，好奇它的第一支广告是什么样的吗？

When making the zgrills campaign video we wanted to show the lifestyle of barbecuing and how the grill would fit in. We decided to create the typical bbq party. So we brought in actors big, small, male, female, and multiracial because everyone can connect over great bbq. For our main actor we not only wanted to have a stereotypical bbq guy but someone who would almost be and over the top lumberjack character. Fortunately for us there was only one that fit the bill. In the script we had created a scene of a backyard house bbq. In the script we had created a scene of a backyard house bbq. 

This scene illustrates a very common scene everyone can relate to. Most people either have hosted a house bbq or have been to one. Making it a common scene makes the scene relatable to a larger demographic.

在制作Z GRILLS众筹视频时我们想展现Z GRILLS是如何完美地融入烧烤文化，所以我们决定用典型的烧烤派对来表现。我们选用了不同体型不同性别和不同种族的演员因为烧烤可以消除各种障碍和隔阂把大家聚到一起。对于主角我们希望不但有典型的烧烤大师的长相甚至还要有夸张的大胡子外表。幸运的是我们试镜的演员中刚好有一个符合我们的要求。

在剧本里我们设计了一个后院烧烤的场景。这个场景每一个人都可能参与过因为大多数人不是在家举办过烤肉派对就是参加过。设计一个常见的场景可以吸引更大的受众群体。