要办好一场展销会，首先要做好展会的推广和宣传。在这个环节我们需要突出展会的核心优势，强调展会能为客户带来的机会和资源。
表明来意
面对潜在的参展商，我们首先要介绍自己的身份并表明来意，为接下来的宣传打好基础。
关键词
sales manager销售经理，exhibition company会展公司，attend出席
This is Peter Evans, the Sales Manager of COEX Company, an international convention and exhibition company.
我是彼得·埃文斯，国际会展公司COEX公司的销售经理。
I am calling to see if you are interested in attending the 3rd VR Technology Fair.
我打电话来是想问一下您是否有兴趣参加第三届虚拟现实技术展。
I’m here to tell you that our annual fair is going to be held this autumn.
我到这里是想告诉您我们的年度交易会将于今年秋天举行。
强调优势
为了吸引对方对展会的兴趣，我们要突出展会的作用，必要时可以用数据和实例说服客户。
关键词
potential client潜在客户，brand awareness品牌知名度，prospect前景
If you want to maximize investment and make the most of prospective business, an exhibition provides a unique opportunity to gain exposure to a high volume of potential clients.
如果您想使投资最大化，并且充分利用潜在商机，展销会可以为您提供接触大量潜在客户的独特机会。
In the exhibitions, you can enhance brand awareness, build strategic relationships, and obtain or grow your market share with new prospects.
通过展销会，您可以提高品牌知名度、建立战略关系，取得或扩大市场份额，拥有新的发展前景。
It is reported that 24% of marketing executives say trade shows are their number one source for sales; 72% of the trade show attendees are new contacts for those exhibiting; and 48% of the attendees intend to buy within 12 months.
据报道，24%的市场营销主管表示，展销会是他们首要的销售渠道；72%的与会者和参展商建立了新的联系；48%的与会者计划在12个月内下单。
提供展会信息
除了展会的优势，我们还需要告知客户展会的时间和地点，并告知预订展位的渠道。
关键词
application申请表，deadline最后期限，download下载
The exhibition will be held in Shenzhen, China, from September 6 to 15.
展会将于9月6日至15日在中国深圳举办。
If you want to attend it, you can download the application form from our website.
如果您想参加展会，您可以在我们的网站上下载申请表。
The deadline for registration is July 20, but we can make exceptions for overseas companies.
登记的最后期限是7月20日，但是我们可以为海外公司放宽期限。
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